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CIRCULATION AND READERSHIP DATA
Japan’s Leading Business Journal by Circulation
http://business.nikkeibp.co.jp/
Your One and Only Business
Magazine Choice in Japan
The “One NB Strategy” The “One NB Strategy—One Nikkei Business,” a vision focused on Nikkei Business, mobilizes the “Nikkei ID” system to integrate the unique characteristics of Nikkei Business Online and Nikkei Business Digital. Working through this strategy, Nikkei Business conveys scrupulously selected information not only to those in managerial positions, but also geared to the needs of young businesspersons, women and other reader genres. For example, Nikkei Business Online furnishes early reports of pinpointed news items, with Nikkei Business adding commentary, analysis and other embellishment positioned to underscore the essential content. After that, Nikkei Business Digital assists in searching out and tapping into related news stories.
— One Nikkei Business —
200,000 copies 2016 (January-June) ABC Circulation: 194,488 copies
Nikkei Business
Published weekly (Mondays) Annual subscriptions: ¥24,500 Per-copy price: ¥690
Supplying information as resources for anticipating the future to a readership some 200,000 persons strong, focused on top-ranked executives poised to support the development of Japanese society. As a source of intelligence contributing to effective corporate management decisions, Nikkei Business ranks as Japan’s top integrated economic and business management magazine measured by reader support.
Nikkei Business Digital
40,000 Copies Circulation: 37,755 copies As of June 2016
Digital equipment is marshaled to produce layouts of articles from the main Nikkei Business paper magazine. The targets are some 40,000 loyal users characterized by particularly high information-gathering volition, optimizing the contents for each viewing device.
Annual subscriptions: ¥22,000 Paper + digital edition packages: ¥27,400
Nikkei Business Basic Nikkei Business Basic delves into the details of particularly challenging terminology and news, seeking to deliver simple and essential commentary. Specific examples are infused to further enhance the caliber of knowledge, supporting readers in their efforts to discover enlightening new viewpoints useful in business, provide hints for the next action phases and other valuable insights.
Contents limited to Nikkei Business Digital subscribers
Nikkei Business Online
2.3 million Number of registered members as of November 2016
This service adopts a scheme of close teamwork with the contents of the main Nikkei Business magazine, thereby striking a solid balance between information quality and speed. Responding to the solid trust of its some 2.3 million registered subscribers, Nikkei Business ONLINE earns consistently stellar levels of satisfaction as a source of superbly reliable and instrumental management intelligence.
No cost registration system
Reader average age
Core readership:Decision makers within organization Reader Profile
51.6 years
Gender ratio (%)
Function at workplace (%)
Employer industry (%)
Position at employer (%)
Men
94.2 Women
5.8
Department manager &
above decision makers
43.7%
Survey name: Nikkei Business Reader Profile Survey 2016 Survey period: March 1-8, 2016 (N=1,056)
24.2
Sales
16.8
10.9 General affairs & accounting
10.2
Research & development
8.7
Manufacturing & production management
5.1
Information systems 4.6
Design 4.0
Human resources &
public relations 3.2
Materials & purchasing
2.6 Other 9.6
Planning,research & marketing
Management & general corporate
responsibilities
Manufacturing
33.9
Service 19.1
Other occupations
17.0
Student, unemployed, homemaker
12.1
Distribution 6.7
Financial 6.5
Construction, real estate
4.5
12.0 11.1 20.6
26.2
11.3
19.2
Chairman/ president level
Board member
Department manager/ assistant manager level
Section manager level
Subsection manager/ supervisor level
Other
Annual income (%)
Average annual income:
¥9,308,400
Total assets (%) Average asset value:
¥52,285,100
Advertisements
High interest in advertisements too
How closely do you read advertisements(%)
Glance over ads
83.7% Take specific actions after reading ads
Action after reading advertisements (%)
Over 20million yen
15-20million yen
10-15million yen
5-10million yen
Under 5million yen
3.1 4.6
22.2
41.7
17.0
2.5 5.9
31.4 30.7
7.0
Over 200 million yen
100-200 million yen
30-100 million yen
5-30 million yen
Under 5 million yen
Briefly read all ads
33.7 Only read ads of
interest
44.6
Very little 12.3
Hardly at all 4.0
Closely examine all ads
5.4
No response
Other
Become official account follower or “friend”
Discuss on SNS
Directly phone to request materials
Inquires by e-mail
Direct studies by related workplaces or employees
Order or purchase services
Keep for later study
Share with family and friends
Access the website
18.1 9.4
0.7 1.4 1.4 1.9
6.3 13.5 14.1
26.4 37.2
Other
At the workplace
At home on weekdays (upon return from work)
While commuting on trains, etc
At home on holidays
3.4
21.5
37.8 39.0
55.6
Loyalty
The majority of readers continue to subscribe over the years
Years currently subscribed (%)
Readers subscribing for over 10 years
52.5%
Multiple readership rate (%)
Place of delivery (%) The vast majority of readers receive or subscribe at home
Where read (%)
Readers other than subscriber
Spouses: 42.7% Coworkers: 33.9%
No response
11 readers +
6~10 readers
5 readers
4 readers
3 readers
2 readers
0.5
0.9
1.7
1.9
1.0
6.6 24.7
15.1 0.3
Home Workplace Other
15~30 years
26.2
10~14 years
22.1
5~9 years 22.8
3~4 years 10.5
1~2 years 6.4
Over 31 years (including inaugural issue)
4.2
Under 1 year 6.0
Don’t know 1.8
Web
In addition to the actual magazine, high frequency access for Web articles too
Interest in Nikkei Business Online (%)
Joint subscription With
Nikkei Business Online
65.3% Unaware of service
Read on exclusive application(tablet)
Read on exclusive application(smartphone)
Read on PC
12.9
3.5
4.5
15.1
About Nikkei Business Digital (%)
Application of Nikkei Business Online articles (%)
Other
Source of references at meetings, for internal materials
Reference for stocks, other investments
Collecting information for product or service purchases
Resource for devising new plans or projects
Source of detailed information
Basis for judgment as executive or manager
As topics at customers or in-house
For general knowledge
Personal work ideas or hints
0.6 13.1
15.2 17.3
21.3 21.9
30.6 39.5
61.0 63.4
Don’t read 32.3
Unaware of service 2.5
Read occasionally
39.6
Read 3 days or more weekly
25.7
Employment
Heavy readership at large companies with 1,000 or more employees
Scale of employer (%)
26.7
19.3 16.1
13.5 7.9
17.0
5,000
employees
or more
1,000–4,999
employees
300–999
employees
100–299
employees
30–99
employees
Less than 30
employees
1,000 employees or more Publicly traded employers
TSE First Section 31.9 TSE Second Section 1.0 Local market listing 0.4
JASDAQ 1.1 TSE “Mothers” 0.1
Other listings 0.5 Scheduled to be listed 0.3
Not publicly traded 64.7
Employer’s capital (%) Persons employed at companies capitalized at ¥1 billion or more
5.6
7.3
28.9
5.6
8.6
15.0
7.7
3.9
9.3
8.2 Under ¥10 million
¥10–30 million
¥30–50 million
¥50–100 million
¥100 million–1 billion
¥1–5 billion
¥5–10 billion
Over ¥10 billion
Public agency or institution
None of the above
IT Services
Consider importance of IT services from a management perspective
Regarding IT-related services (%) Importance of applying IT in management strategies (%)
Information system themes in which interest exists (%)
consider IT necessary in management strategies
Other 2.1
Indispensable for work
49.3 Somewhat necessary
43.3
Totally unnecessary
5.3
29.9
4.3
9.6
10.7
45.6 Business applying goods or services
Development and use of in-house systems and services
Development and proposal of customer products and services
Development of goods related to products and services
Other
3.2 0.6
17.3 18.3 19.2
21.1 22.0
23.7 31.8 32.0
33.7 37.5
53.5 54.8 Application of big data
Application in management support and marketing
Cloud services introduction and use
IoT
Personal data protection and security
Customer management Mobile cloud services introduction and use
Internal control and document management
No response Other
Business continuity upon emergencies Building new customer relations using social media, etc.
Tax/social security number system responses Knowledge management and groupware
No response
Other
M&A
Establish/expand branches, offices, etc.
Expand/develop new customers
20.7
1.5
10.7
18.1
32.0
Global
Energetic business development beyond Japan to overseas markets
Overseas expansion (%)
Expansion underway
57.6
No such expansion
41.4
Don’t know 1.1
Countries/regions of attention in overseas expansion (%)
Keen attention on ASEAN, China and other Asian nations
Fields of interest in overseas expansion (%)
Interest in overseas
Countries/regions visited on business trips during past year (%)
ASEAN China NorthAmerica
Europe OtherAsian
regions
Africa MiddleEast
Other Noresponse
76.3 54.4
44.1 35.2
23.3
9.6 8.9 5.6 0.4
No responses
Other
Middle East
Africa
Other Asian regions
Europe
North America
ASEAN
China
2.1 4.2
0.0 2.8
12.6 17.5
30.1 38.5
42.7
Nikkei Business Publications, Inc. 1-17-3, Shirokane, Minato-ku Tokyo 108-8646 Japan Tel: 81-3-6811-8311 Fax: 81-3-5421-9804 E-mail: [email protected] http://www.nikkeibp.com
Nikkei Business Publications, Inc.