JAPANESE AND EAST ASIANBUSINESS ENVIRONMENT

Kuniko Sakuma Azusa OdaSaki Imai Natsumi KoyanagiYuki Asakawa Miyako Tada

http://wtfoto.net/fotografia/197/

Our consultant company is...

World Co., Ltd. Apparel company

http://www.world.co.jp/auagirl

About WORLDhttp://www.world.co.jp/ozoc/

Company background

JAPAN・ Established in KOBE as a

wholesaler・ advanced into TOKYO・ developed retail business

・ sales volume broke three hundred billion yen

OVERSEAS

・ advanced into Shanghai by joint venture

(manufacturing and selling)・ Taiwan・ Korea

1959

19651975 1987

1988 2001

2007

ProductWholesalingThis sphere holds top-class share in Japanese apparel industry.e.g. SUTSESO, Lui Chantan. Reflect, Reidroc

RetailingThere are many variety of shops that sell casual clothing, accessories, sports ware, leg ware, etc… e.g. LIZA, Hush Hush, Aqua girl, TAKEO KIKUCHI

Overseas expansionWorld has advanced into China, Korea, Taiwan and Hong Kong and focuses their attention to selling work. e.g. INDIVI, OZOC, THE EMPORIUM

Business in East Asiahttp://www.thegaptravelguide.com/destinations/list/category/north_east_asia

Overseas business

1987: Started the first overseas business in Shanghai, China (a joint venture)

1988: Established World Taiwan Fashion Co., Ltd.

2001: Established World Korea Co., Ltd.

2002: Established World Fashion (China) Co., Ltd. in Beijing

2011: Established World Asia Management (Shanghai) Limited

http://corp.world.co.jp/english/company/about/history.html

History

http://corp.world.co.jp/english/business/overseas_venture.html

China: Retailing, wholesaling, production

Taiwan: Retailing

South Korea: Retailing

Hong Kong: Retailing

Overseas business

SPA

Brands - same as in Japan - only for foreign customers

Overseas business

The Strategy in Japanhttp://www.australia.com/jp/explore/events/vic-melbourne-fashion-week.aspx

--The most apparel makers develop one brand.

--World deals with over 90 brands.

--World succeeds to get wide variety of customers such as age, fashion styles, sex, and strata.

Multi-brand Strategy

http://bonitavalli.wordpress.com/2011/11/14/the-veniviici-interview/

To satisfy wide variety of customers

Fashion styles

StrataAge,Sex

The merit of multi-brand strategy

--SPA(Speciality Store Retailer of Private Label )

--WORLD introduced SPA model in 1992, and expands this model, now.

--SPA was introduced by Don Fisher, who is co-founder and CEO of GAP in 1987.

--OZOC is for the first time SPA brand in WORLD.

SPA Strategy

http://www.world.co.jp/search/brand/

• Material procurement

• Product planning

Apparel company

• Factory• Distribution

Manufacture• Sales• Inventory

control

Retail Trade

Mainly China

SPA means to control these process by its own.

The structure of SPA strategy

SPA can minimize waste of supply chain and loss!

--WORLD operates 9 their own factories around Japan.

--Japanese products are famous for its delicate quality and superior quality of strong durability.

--The most apparel makers entrust to Chinese factories because of low labor costs in these days. →Differentiation 　 strategy The unique point for WORLD.

The brand value of MADE IN JAPAN

http://feross.org/japan/

--This T-shirt　　　　　　　　　　　　　　　　　… S$46.37

Price

Popular 　 color 　 in Singapore

Product

http://www.aw-research.com/2012/01/17

Ex) SoupEx) Grove

World’s Brand

http://www.world.co.jp/soup

http://www.world.co.jp/grove/item

Place

Singapore

A shopping mall in the Orchard Road ex. 313@somerset

--facebook

The percentage of users→ ７７％ --30 ～ 39 years old

Promotion (for consumer)

77%

http://www.kaigai-listing.com/news/singapore/000792.html

--Fashion eventEx) at JRunway

Promotion (for media)

アイコンをクリックして図を追加

Production Location and Distribution Channel

--Singapore people prefer Japanese products and service. (data)

--It can cut down the cost to entrust to other country by keeping up manufacturing its own way.

--Keep the status quo.

Production 　 Location→ 　 Japan

http://www.satokin.jp/made/

Philippines

Vietnam

Indonesia

Singapore

Malaysia

Thailand

Hong Kong

Taiwan

China

Korea

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

60

62

37

69

41

46

57

49

28

12

33

33

50

26

47

46

33

40

54

55

4

2

11

2

9

4

6

8

12

16

3

3

2

3

3

4

4

3

6

17

Do you like Japanese products, and service?

Like very muchLikeDislikeDetest

95% of Singaporean like Japanese products

--Singapore people prefer Japanese products and service. (data)

--It can cut down the cost to entrust to other country by keeping up manufacturing its own way.

--Keep the status quo.

Production 　 Location→ 　 Japan

http://www.satokin.jp/made/

• Planning, design at WORLD 　 head office

Apparel company

• Manufacture at Japanese factory

Manufacture• Use 　

Singapore 　Changi 　Airport

Transportation

• Sales, and inventory control at each Singapore store

Retail Trade

Distribution Channel→ 　 Keep 　 up SPA model ＋Transportation

http://us.fashionmag.com/news/Out-of-love-with-China-fashion-factory-moves-west,243182.htmlhttp://www.phuket-ryoko.com/access/singapore.html

Thank you for listening!/

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http://iseg.jp/2013/04/the_asian_ranking/