japanese mascots - give your startup personality!
Post on 17-Oct-2014
8.586 views
DESCRIPTION
Just a quick talk I gave at Startonomics Tokyo. Introducing some Japanese web / tech mascots and explaining my findings when I gave one of my own products a "mascot" - it increased signups and sales, and had various internal & external benefits.TRANSCRIPT
![Page 1: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/1.jpg)
Japanese MascotsA five minute cultural lesson that might give you
an idea for your startup - it did for me!
by Yongfookwww.yongfook.com
![Page 2: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/2.jpg)
Japan has a reputation for Cute
http://en.wikipedia.org/wiki/Cuteness_in_Japanese_culture
![Page 7: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/7.jpg)
Pichon-kun from Daikin
http://www.daikin.co.jp/pichon/index.html?ID=daikintop_tpx
![Page 10: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/10.jpg)
Various from the police force
http://homepage3.nifty.com/chara_town/Police_Chara-Dept/newpage2.htm
FukuiPrefecture
ChibaPrefecture
TokyoMetropolitan
YamanashiPrefecture
![Page 11: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/11.jpg)
Why mascots?
Lowers level of intimidation
Gives product a “face”, facilitates conversations
Makes product development more enjoyable
Can sell merchandise if the actual business goes horribly wrong
...and more
![Page 12: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/12.jpg)
Entirely unscientific example:
Gave the product creative directionMade it more fun to createStarted more conversationsIncreased signups
Also, “Rippl3” was just a dumb name
![Page 13: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/13.jpg)
Entirely unscientific example:
0
500
1000
1500
2000
February March April May
Signups
![Page 14: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/14.jpg)
![Page 15: Japanese Mascots - Give Your Startup Personality!](https://reader034.vdocument.in/reader034/viewer/2022042613/544181feafaf9f4e208b472e/html5/thumbnails/15.jpg)
My name is Yongfook.
I make web-based software.www.yongfook.com
@yongfook
This presentation is available at:http://www.slideshare.net/yongfook
Measure and increase sales from social media:http://www.peashootapp.com
lols is teh new srs.