japanese rtd coffee market - · pdf file0 japanese rtd coffee market 200 400 600 800 1,000...

Mr. Tatsuji Ohnishi Plant Manager, Suncafe Ltd., Japan

Mr. Dr. Koichi Nakahara Senior Manager, Suntory Global

Innovation Center Ltd., Japan

Japanese RTD

Coffee Market

※ RTD ＝ Ready-To-Drink

Japanese RTD Coffee Market

0200400600800

1,0001,2001,4001,6001,800

USA

Germany Ita

lyJapa

n

France

Belgium Spai

n

2008

2009

2010

2011

2012

Coffee material imports by import countries

×1000 ton

By All Japan Coffee Association

■Japan is the 4th largest importer ■The import amount is above 400,000 tons/year ■Approximately 90% of those are green beans

ref. All Japan Coffee Association

2012data 12/13CROP

Ton % Ton %Brazil 121,384 32.0 3,366,000 39.9Vietnam 75,725 20.0 1,497,000 17.7Indonesia 48,197 12.7 630,000 7.5Columbia 45,045 11.9 540,000 6.4Guatemala 29,008 7.7 252,600 3.0Etiopia 11,268 3.0 379,500 4.5Others 48,171 12.7 1,777,560 21.1

Total 378,798 100.0 8,442,660 100.0

※JPN Import；2012data, Production;12/13CROP

*t *t

ProductionJapanese Import

Green beans import statistics in Japan 2012

40%

31%

29%

for RTD coffee

for home consumption

for

Cafés and Restaurants

Total amount of roasted coffee

253,300 ton

The consumption ratio by use of roasted coffee

Ref. Nikkan Keizai Tsushin Co., Ltd

2013

21%

22%

15%

13%

9%

5%

6%

9%

Coffee

Tea

Carbonated

Water

Fanctional

Fruit

Black tea

Others

Share of each category in RTD Drink Market 2013

Coffee

Teas

Carbonated

Bottled

water

Functional

Fruit

Black tea

Others

1,738 million cases

35.5 billion euro

1case = 30cans 1case = 24bottles

1euro = 141JPY Ref. Suntory Beverage & Food Limited

RTD Drink Market Change by category

×million cases

■RTD coffee market ⇒ about 370 million cases, 7.5 billion euro

■Stable

Ref. Suntory Beverage & Food Limited

Japanese RTD Coffee Point 1

■Various package styles ■Various flavors and aromas

Japanese RTD Coffee Consumption by package style

×1,000 kl

■ SOT canned coffee is still the main package-style at present


The sales share by selling places 2013 Point 2

Vending

Machine

other

The data of SUNTORY RTD coffee “BOSS”

Convenience store

Super market

VD machine

■Sales by VD account for 54% ■VDs are installed everywhere in Japan


ＣＶＳ,25％

54％

SM,16％

VD machine quantity in Japan

■Totally about 5million VD machines in Japan

■About 2.5million VD machines for RTD drinks

for Automated Services

1,252,000

for RTD drinks

2,562,500 for Cigarettes

304,000

for foods

Ref. JAPAN VENDING MACHINE MANUFACTURERS ASSOCIATION

others

VD machines with various functions

COLD and HOT drinks

Free at the time

of disasters

Prepaid card

payment is

available

Change of the Market share by RTD coffee makers

■Suntory’s market share is growing year by year


Manufacturing process of canned coffee Point 3

■Selection of green beans ■Proper Roasting and Blending ■Proper Extraction

Green beans

Roasting

Blending of

Roasted coffees

Extraction

Mixing with

sugar and milk

Filling

Canning

Sterilizing

SUNCAFE

Role of SUNCAFE

Green beans

Roasting

Blending of

Roasted coffees

Extraction

Mixing with

sugar and milk

Filling

Canning

Sterilizing

86kinds

15kinds

125kinds

Thank you !


THE CHALLENGE

Koichi Nakahara, Ph.D Senior Manager, Suntory Global

Innovation Center Ltd., Japan

Japanese RTD Coffee Market Suntory　group (sales in 2013)

FY 2013

consolidated

20 billion USD 11.1 billion USD

5.7 billion USD

3.5 billion USD

2014〜

Japanese RTD Coffee Market Abstract

Coffee beverage quality is decided by the flavor and aroma compounds generated from metabolites in green beans. However, the relationship between flavor quality

and green bean metabolites is uncharacterized. By using 'non-targeted' metabolic profiling techniques, we studied on correlation between chemical component

information and Coffea arabica. Accordingly, we focused on the maturity level of

green beans, and investigated the relationship between green bean metabolites and flavor quality.

As samples, we used 36 green beans of Guatemala SHB coffee. From non-

targeted LC-MS analysis of green beans, a total of about 2000-7000 chemical

components were obtained. PLS regression analysis showed the possibility that beverage quality is able to be predicted from green beans chemical information. In

the future, further identification of various compounds correlating to beverage quality is expected.

For Our RTD Coffee

Roasting technology 1: Probat Roaster 2: HHS Roaster (original)

using high pressure steam

Extraction technology 1: Drip Extraction System 2: SCC Extraction (semi-original)


Beans　quality

X “Original Index”

Next One


食品を特徴づける基礎的構成要素（有用成分と共存成分バランス）

Multivariate statistical analysis

M etabolic profiling

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Mass spectrum

Small molecules

(metabolites)

Cultivar

Tastes and flavors

Product or igin

Ripeness

H arvest samples

Collaboration wi th Frontier Center for Value Creation, Suntory and H awai i Agr icultural Research Center (HARC)

From%the%Harvest%to%the%Analysis!%

Collaboration with Kyushu University, Hawaii Agriculture Research Center (HARC) and Suntory Global Innovation Center

Metabolomic Analysis of coffee beans

What is important for beverage quality of coffee ? 1

Greenbeansquality

Roasting

control

Extraction

control

Greenbeansmetabolitesmayhavethemostmajorimpactonquality.

TheChallenge:Analyzingtherela onshipbetweengreenbeansmetabolitesandcuppingscore.


1) Grinding　　　　 2) Extraction with 70 % methanol

SCAA

cupping score

Green beans

[36 Producing center ]

More than 7000 signal peaks

detected by LC-IT-TOF

Multivariate analyses

Search for chemical compounds correlating to cupping score.

8

Roasting and brewing

2 LC-MS-based metabolic profiling of green beans extracts Japanese RTD Coffee Market

Japanese RTD Coffee Market Platform for Identifying Index of Components or Property

AMDIS Peak deconvolution

NIST Search + NIST11 Mass spectral DB

Mass identification

Profiling Solution Peak decomvolution

Peak alignment

MarkerLynx XS Peak pick

Normalization

SIMCA Data scaling

Data overview: PCA analysis Pattern recognition: SIMCA method Discriminating between groups: OPLS-DA, PLS-DA

Comparing blocks of omics data: O2PLS, PLS

Waters Quattro Micro API Tandem Q

ThermoScientific LC-FTMS Q Exactive

Orbi-Trap Resolution 17,500-140,000

Shimadzu UPLC +Method Scouting System

+PDA, FD, Corona

Shimadzu LCMS ITTOF Ion trap + Time of Flight

Resolution 12,000

Shimadzu LCMS2020 Single-Q

Integer MS number

Sieve Peak extraction

Peak alignment Database search

Analysis method development Faster analysis

Low solvent volume

Kyushu-u Indicators

Mass Fragment MS fragmentation assign

Mass Frontier MS fragmentation assign

Structure determination support

MODDE

Agilent GCMS with Gerstel GCO EIMS

Integer MS number TDU, DHS, LVFET Olfactory detection

Aroma Office Mass identification

Design of Experiments (DOE) “Smart” experiments

Optimize test and process

Other data NMR, NIR, IR, etc.

Other informations

QDA, color, time,　cost,

etc.

Sign Post Peak extraction

Peak alignment

Multivariate analysis

Megavariate Analysis

Mass Profiler Pro Peak alignment

Peak identification

Multivariate analysis

Japanese RTD Coffee Market Cupping Score　

SCAA* Cupping Method　　　　　　　　*Specialty Coffee Association of America

SCAA cupping form

10


3 Prediction of Beverage Quality from Green Beans Metabolite

Each SCAA cupping score was predicted from the information of green beans chemical compounds.

R2X = 0.056

R2Y = 0.957

Q2 = 0.637

RMSEE = 0.46

Predicted score

SC

AA

cuppin

g s

core

A B

VIP

(V

ariable

Infu

ence o

n P

rpje

ction)

Variable

Compound 1 Compound 2

C

0 2 4 6 8 10 12 14 16 18 20 22 26

8.6

5m

i

n

8.9

4m

in

0.0

0.2 0.4

0.6

0.8

1.0

1.2

1.4 1.6 1.8

24

(X10,000,000)

XIC: 449.1568(+)

(min)

Glc-Glc-C6

For Our RTD Coffee

Roasting technology 1: Probat Roaster 2: HHS Roaster (original)

using high pressure steam

Extraction technology 1: Drip Extraction System 2: SCC Extraction (semi-original)


Beans　quality

X “Original Index”

Next One


Innova onCenterforMedicalRedoxNaviga on,KyushuUniversity,Fukuoka,JapanMIURADaisuke,Ph.DFUJIMURAYoshinori,Ph.DSETOYAMADaiki,Ph.DWARIISHIHiroyuki,Ph.D,Prof. HawaiiAgricultureResearchCenter,HI,USANAGAIChifumi,Ph.DSuntoryGlobalInnova onCenterLimited,Osaka,JapanIWASAKeikoSETAHarumichiSHIMIZUHiroakiNAKAHARAKoichi,Ph.D

Metabolomic Analysis Team

Thank you !

japanese rtd coffee market - · pdf file0 japanese rtd coffee market 200 400 600 800 1,000...

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