jargon-free approach to digital transformation (sme success series 22 march 2017, dubai)

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SME ADVISOR • DIGITAL TRANSFORMATION SUCCESS SERIES • SIMPLIFYING THE CONCEPT MEANT TO SIMPLIFY YOUR BUSINESS • H HOTEL DUBAI • 22 MARCH 2017

A JARGON-FREE APPROACH TO DIGITAL TRANSFORMATIONSME ADVISOR • DIGITAL TRANSFORMATION SUCCESS SERIES

@ilovebaan

DIGITAL TRANSFORMATION

& ‘THE PURSUIT OF FALLING’HELEN RANKIN • FOUNDER & CGO



WHAT IS DIGITAL TRANSFORMATION?

EVERYONE IS DESPERATELY

SEARCHINGFOR HER – WITH NO

IDEA OF WHO SHE IS, WHAT SHE

LOOKS LIKE, OR WHAT WILL

HAPPEN WHEN THEY FIND HER.



BAAN: DIGITAL TRANSFORMATION IS

THE EFFECT OF ADAPTING

YOUR BUSINESS TO THRIVE

IN A DIGITAL ECONOMY*

*digital economy / dɪdʒɪt(ə)l ɪˈkɒnəmi /An economy which functions primarily by means of digital technology i.e. internet, apps, mobile, etc.



JARGON-FREE MEANING OF DIGITAL TRANSFORMATION

A LOT OF PEOPLE, ARE DOING A LOT OF STUFF* ON THE

INTERNET, A LOT OF THE TIME (HYPERCONNECTED). THEY

GET WHAT THEY WANT, WHEN AND HOWEVER THEY WANT

(ON-DEMAND) PUTTING THEM IN A POWERFUL POSITION

(CUSTOMER-LED MARKET). PEOPLE ARE FICKLE – THEIR

NEEDS CHANGE QUICKLY (LIFE), SO BUILD A BUSINESS WHICH

THRIVES IN THESE CONDITIONS (DIGITAL TRANSFORMATION).

*stuff / stʌf / Work, rest and play.



UNDERSTANDING THE URGENCY – WHY NOW?

THIS BEHAVIOUR IS HAPPENING ON A GLOBAL SCALE AND

AT A RAPID PACE (MEGA-TREND). TECHNOLOGY MAY BE A

CATALYST BUT IT IS ALSO SUBJECT TO CHANGE (INNOVATION).

THEREFORE, THE ONLY CONSTANT IS YOUR ATTITUDE TO

CHANGE AND AN IMPROVED ABILITY TO PREDICT EVER-

CHANGING CUSTOMER NEEDS (ENTREPRENEURIAL

MINDSET/CULTURE). THIS MEANS COMMITTING TO THE

UNKNOWN AND BECOMING COMFORTABLE WITH RISK.



A LESSON FROM ROCK CLIMBING

COMMIT TO THE UNKNOWN

AND BECOME

COMFORTABLE WITH RISK



EL CAPITAN, THE NOSE880 METRES

BURJ KHALIFA, UAE830 METRES

ONCE UPON A TIME… THERE WAS AN ‘IMPOSSIBLE’ CLIMB



#1: ATTITUDESOMEONE THOUGHT IT WAS POSSIBLE

1 day 23 hours 2:23:467 days18 months (47 days)

ATTITUDE



#2: RIVALRYOPPOSING VIEWS CREATED HEALTHY COMPETITION


ATTITUDE

WARREN HARDING WAYNE MERRY

GEORGE WHITMORE

ROYAL ROBBINS JOE FITSCHENCHUCK PRATTTOM FROST

RIVALRYJIM BRIDWELL

JOHN LONG BILLY WESTBAY

LYNN HILL ALEX HONNOLDHANS FLORINE



#3: GENERATION GAPEACH GENERATION CHALLENGED THE STATUS QUO


ATTITUDE

WARREN HARDING WAYNE MERRY

GEORGE WHITMORE


AIDED FREE CLIMB

RIVALRYJIM BRIDWELL



1958 1960 GENERATION GAP

1975 1994 2012

FREE CLIMB FREE SOLO COMBO ACCEPT & BUILD



#4: PEOPLEPROGRESS LED BY CLIMBERS, NOT EQUIPMENT/TECHNOLOGY/TOOLS


ATTITUDE

WARREN HARDINGWAYNE MERRY

GEORGE WHITMORE


AIDED FREE CLIMB

RIVALRYJIM BRIDWELL



1958 1960 GENERATION GAP

1975 1994 2012

FREE CLIMB FREE SOLO COMBO ACCEPT & BUILD

BOLTS, PITONS, ROPES TO ASSIST THE CLIMBER TO

GAIN HEIGHT

SAFETYROPE

NOROPE

MIX FREE SOLO + FREE CLIMB

SAFETYROPE

EQUIPMENT ADAPTED TO GENERATION

NEEDS



COMBINE WITH OTHER SPORTSCLIMBING + WINGSUITED BASE JUMPING



1996 / WEB 2.0 / HELEN RANKIN

“WE DIDN’T THINK WE WERE BEING

RADICAL OR REVOLUTIONARY, WE WERE

DOING WHAT WE FELT WAS NATURAL

AND TAKING THE TECHNOLOGY TO

WHERE WE WANTED IT TO BE,

NOT THE OTHER WAY AROUND.”



ACCEPT AND BUILD (YES, AND...)

INSTEAD OF TELLING THE INTERNS

HOW IT’S ALWAYS BEEN DONE, WHAT

COULD HAPPEN IF YOU ASKED THEM

“WHAT WOULD YOU DO?”



THE MARS GENERATION ARE COMING OF AGE

“THE MOST EXCITING

TRENDS, ARE THE ONE’S

WE CAN’T PREDICT.”

HELEN RANKINBAAN



DIGITAL TRANSFORMATIONIS NOT

DIGITAL TRANSFORMATIONIS

WHICH IS ENABLED BY

TOOLS FORSUCCESS

Technology led Attitude first Leadership Clear digital strategy& timely roadmap

A magic wand Commitment to risk Culture Freedom to innovate

& personal ownership

Solitary Cross-pollination Integration Multiple technologies& partnerships

*An economy which functions primarily by means of digital technology i.e. internet, apps, mobile, etc.

DIGITAL TRANSFORMATION FRAMEWORKTHE EFFECT OF ADAPTING YOUR BUSINESS TO THRIVE IN A DIGITAL ECONOMY*



DIGITAL TRANSFORMATION IS A PROCESS NOT A TOOL.

TECHNOLOGY IS A TOOL NOT A STRATEGY.

INVESTING IN PEOPLE IS A STRATEGY.

CREATING A STRATEGY FOR CHANGEBUILD AND LEAD A STRONG ORGANISATION THAT CAN THRIVE ANYWHERE, ANYTIME



10%THE 10% RULE

CREATING A REALISTIC STRATEGY FOR SUSTAINABLE GROWTH.

WHATEVER YOU SPEND ON TECHNOLOGY / DIGITAL OR PROCESSES, INVEST AT LEAST 10% OF THAT IN YOUR PEOPLE.



#3:USE

WHAT YOU HAVE

#4:DO

WHAT YOU CAN

#2:START WHERE

YOU ARE

SIMPLICITY CREATES CHANGECREATE YOUR PERSONAL #DT ACTION PLAN NOW & ‘ADD’ TO IT THROUGHOUT THE DAY…

#1:WHERE

ARE YOU GOING?

jargon-free approach to digital transformation (sme success series 22 march 2017, dubai)

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