jas jo-ann stores dec 2010 corporate presentation slides deck ppt

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  • 8/8/2019 JAS Jo-Ann Stores Dec 2010 Corporate Presentation Slides Deck PPT

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    2010december

    2010december

    Investor Presentation

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    22010december

    This presentation contains forward-looking statements within themeaning of the safe harbor provisions of the Securities LitigationReform Act of 1995. Terms such as "expect," "believe," "continue,"and "grow," as well as similar comments, are forward-looking innature. Although the Company believes its plans are based uponreasonable assumptions, it can give no assurances that suchexpectations can be attained. Factors that could cause actualresults to differ materially from the Company's expectations include:general business and economic conditions, competitive factors, rawmaterials purchasing, and fluctuations in demand. Please refer tothe Company's Securities and Exchange Commission filings forfurther information.

    Forward Looking Statement

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    32010december

    History1943 Founded as Cleveland Fabric Shop

    1976 Listed on the NYSE

    1994 Acquired 342 Clothworld stores

    1995 First large-format store

    1998 Acquired 261 House of Fabrics stores

    2007 Acquired Joann.com

    Today Leading specialty retailer of sewingand craft products in the U.S.

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    2010december

    4

    National Presence756 stores48 states

    234 large-format54 % of revenues35,900 sq. ft. avg.

    522 small-format44 % of revenues14,900 sq. ft. avg.

    Joann.com2% of revenues

    Overview

    *As of 10/30/10

    Distribution Center

    CT

    10

    MA24

    NH

    8

    WY

    MT

    7

    ND

    4

    WA

    29

    OR

    24

    CA

    83

    AZ

    13

    UT

    11

    NV

    5CO

    14

    NM

    6

    TX

    35

    OK

    4

    KS

    8

    NE

    4

    SD

    1

    MN

    19

    IA

    10

    MO

    11

    AR

    2

    LA

    4

    MS

    2

    AL

    4GA

    13

    FL

    49

    SC

    2

    NC

    7TN 8

    KY

    4

    OH

    52IN

    26IL

    33

    WI

    19

    PA

    42

    WV

    5 VA

    22

    NY

    36

    ME

    5

    MD

    16

    DE

    3

    NJ

    12

    VT

    4

    ID8

    MI

    41

    RI

    1

    >20 stores

    10-20 stores

    1-9 stores

    AK

    6

    HI

    AK

    6

    HI

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    Industry Sewing and craft market is roughly

    $27 billion with relatively flatvolume the past three years

    Craft segment is approximately $20billion and has historically grown at

    a faster rate than sewing

    JAS share of the total industry lastyear was 7.4%; with a 16.6% shareamong specialty retailers

    $27 Billion MarketCategory Mix

    * Source: CHA Attitude and Usage Study December 2009

    General Craft44%

    Sewing &Needlecraft

    26%

    Painting &Finishing

    20%

    Floral10%

    $2.7B

    $11.9B

    $7.0B

    $5.4B

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    62010december

    Competition

    *Source: CHA Attitude and Usage Study December 2009Parentheses represent change vs. last year

    Other 37%

    Specialty 43%

    Discounters 20%

    Fragmented market provides opportunity to capture share

    Fabrics Crafts

    Art StoresCraft Stores

    Quilt ShopsFabric Stores

    CatalogsInternet

    (-2%)

    (+5%)

    (-3%)

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    Customer 56% of U.S. households sew or craft

    Favorable demographics: Women of baby boom generation College educated Higher than average income

    Enjoys purchasing sewing and craftmerchandise at one store

    Over 50% of purchases used to makehandicrafts for gift giving* Source: CHA Attitude and Usage Study December 2009, SIRS research and JAS data

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    2010december

    Customer Consumers have been changed by the economic crisis

    Value systems shifting from conspicuous consumption

    Consumers aspiring to a cost-effective life-better-lived

    Emphasis on thoughtful purchases and products whichare customized, hand-crafted and eco-friendly

    Recession has caused lasting behavioral change

    JAS positioned to benefit from shift in consumer behavior

    * Source: Wall Street Journal 12/17/2009

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    Operating Priorities Accelerate new store growth

    Accelerate remodel activity

    Drive same-store sales

    Expand gross margin

    Invest in management training

    Enhance technology

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    2010december

    Accelerate New Store Growth

    30

    55-60

    2021

    6

    6070

    80

    0

    20

    40

    60

    80

    100

    FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15

    Store closures of roughly 30 - 40 per year

    Net store growth of over 100 units by FY15 Estimated 3% square footage CAGR FY11 FY15 Long term build-out opportunity for 1,000 stores

    # NewStores

    Smaller prototype stores+/- 22,000 square foot standard prototype+/- 15,000 square foot small market or urban prototype

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    Accelerate Remodel Activity 114 small-format remodels complete thru FY11

    Remodels averaging incremental 10% same-store saleslift and generating strong returns

    Opportunity for over 250 remodels in next four years

    Approximately 60 remodels planned for FY12 40 small-format remodels

    10 large-format remodels

    5 small-format store expansions 5 downsizing of oversized stores

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    Drive Same-Store Sales Dynamic new craft product lines

    Enhanced in-store presentations Update fabric quality to match

    consumer demands

    Regionalized fabric assortments

    Strategic targeted marketing

    Focus on education and productdemonstrations

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    Expand Gross MarginDirect Sourcing Initiative

    Moving beyond high volume basic fabrics to fashion Moving into basic craft categories Direct imports to exceed half of total imports in FY11

    71%

    26%

    3%

    Domestic

    Import

    Direct Import

    Merchandising Technology Investments

    JDA Demand & Fulfillment FY10 Promotional Planning FY12 Pricing Optimization FY13

    FY08 Sales

    72%

    15%

    13%

    Domestic

    Direct Import

    Import

    FY11 Sales

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    2010december

    Invest in Management Training Management training

    Developed new training programs for

    store managers and assistants Performance management

    New system provides on-line access toperformance reviews, compensation

    management and succession planning Mystery shoppers

    New secret shopper program initiatedin FY11

    Provides independent feedback on storeconditions and service

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    2010december

    Enhance TechnologyCurrent Status SAP core enterprise software updated in FY08

    Point of sale hardware and software replaced in FY09 New HR systems and labor management systems in FY09

    New replenishment system in FY10

    E-commerce platform and site updated in FY10

    Future Enhancements IT hardware rationalization

    Merchandising systems upgrades

    HR performance management systems

    Ongoing e-commerce investment

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    2010december

    FY10 ResultsFY 10 FY 09

    Sales (millions) $1,991 $1,901

    Total sales growth % 4.7% 1.2%

    Same-store sales % 3.1% 0.5%

    Gross Margin % 49.0% 46.4%

    SG&A % 39.9% 40.8%

    Operating Profit 5.7% 2.1%EPS $2.51 $0.86

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    FY11 Q3 YTD ResultsFY 11 FY 10Sales (millions) $1,455 $1,389

    Total sales growth % 4.8% 4.5%

    Same-store sales % 4.2% 2.5%

    Gross Margin % 50.9% 49.6%

    SG&A % 41.2% 42.2%

    Operating Profit 6.1% 3.8%

    EPS $1.95 $1.12

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    2010december

    Positive Sales Trends

    -3.0%

    -2.0%

    -1.0%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    Q1 Q2 Q3 Q4 Q1 Q2 Q3

    Same-store sales Transactions Ticket

    FY11FY10

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    2010december

    Gross Margin and SG&A

    37%

    39%

    41%

    43%

    45%

    47%

    49%

    51%

    2006 2007 2008 2009 2010 Q3 LTM

    Fiscal Year

    %

    o f S a l e s

    Gross Margin SG&A

    45.6%46.4% 46.4%

    49.0%49.9%

    46.5%

    41.1%

    42.7%

    41.2% 40.8%39.9%

    39.2%

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    2010december

    Operating Profit

    $1,851$1,879

    $1,901

    $1,991

    $1,883

    $2,057

    7.3%

    5.7%

    2.1%2.0%

    0.5%1.0%

    $1,700

    $1,750

    $1,800

    $1,850

    $1,900

    $1,950

    $2,000

    $2,050

    $2,100

    2006 * 2007 2008 2009 2010 Q3 LTM

    Fisc al Year

    N e

    t S a

    l e s

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    7%

    8%

    O p

    e r a

    t i n g

    P r o

    f i t %

    Net Sales %Op. Profit

    * Excluding FY06 goodwill impairmentOperating Profit defined as profit before interest and taxes

    ($s in millions)

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    2010december

    $65 $65

    $98 $104

    $181

    $220

    3.5% 3.5%

    5.2%5.5%

    9.1%

    10.7%

    -$25

    $25

    $75

    $125

    $175

    $225

    2006 * 2007 2008 2009 2010 Q3 LTM

    E B I T D A

    2.5%

    4.0%

    5.5%

    7.0%

    8.5%

    10.0%

    11.5%

    E B I T D A %

    EBITDA %EBITDA

    EBITDA

    * Excludes FY06 goodwill impairmentEBITDA defined as earnings before interest, taxes, depreciation and stock based compensation

    ($s in millions)

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    2010december

    $0.18($0.08)

    $0.62$0.86

    -$0.30

    $0.20

    $0.70

    $1.20

    $1.70

    $2.20

    $2.70

    $3.20

    2006 * 2007 2008 2009 2010 2011

    Fiscal Year

    E P S

    Earnings Per Share

    * Excludes FY06 goodwill impairment

    $2.51

    $3.35 - $3.45

    Guidance

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    2010december

    Balance Sheet

    $204

    $125

    $100

    $66

    $0$18 $18 $25

    $81

    $217

    $98$112

    $48

    $0

    $50

    $100

    $150

    $200

    $250

    2006 2007 2008 2009 2010 2010 Q3 2011 Q3

    Fiscal Year

    Debt Cash

    ($s in millions)

    Quarter

    $48

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    2010december

    Return on Invested Capital

    -5.4%

    -1.7%

    7.0% 6.4%

    15.3%

    18.8%

    -10.0%

    -5.0%

    0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    FY06 FY07 FY08 FY09 FY10 FY11 Q3 LTM

    ROIC = (Operating Profit Cash Taxes) / (Avg. Total Assets Avg. Cash Avg. Current Liabilities)

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    2010december

    Compelling Store Economics

    Large SmallFormat Format Yr 1 Yr 4 Yr 1 Yr 4

    Size 36,509 14,708 22,000 15,000

    Sales (thousands) 4,706$ 1,699$ 2,622$ 2,865$ 1,647$ 1,800$Sales / Sq Foot 129$ 115$ 119$ 130$ 110$ 120$

    Cash Flow (a) 663$ 268$ 341$ 423$ 254$ 303$Cash Flow % 14.1% 15.8% 13.0% 14.8% 15.4% 16.8%

    Store Investment, net new:Capital, net (b) 592$ 531$Inventory, net (c) 466$ 288$Pre-opening costs 160$ 130$Total 1,218$ 949$

    (a) Excludes depreciation, corporate margin items, distribution center expenses and corporate administrative expenses(b) Net of landlord allowances(c) Net of Accounts Payable support

    Existing Stores 22,000 Sf Pro Forma 15,000 Sf Pro Forma

    Proforma sales represent minimum required to achieve 16% IRR

    FY11 openings exceeding proforma targets by a double digit percentage

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    2010december

    Long-Term Outlook Same-store sales growth of 2% to 4% per year

    Annual improvement in gross margin rate

    Annual improvement in SG&A leverage

    Open approximately 290 stores over next five years

    Remodel approximately 300 stores over next five years

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    2010december

    Thank You