Jasmina Uvalic Grade: 11th

Age: 17

Unique Handcrafted JewelryUnique Handcrafted Jewelry

Peerless JewelsPeerless Jewels

My business is called Peerless Jewels and it consists of customized jewelry making which varies by each customers taste and request.

Type of Business: Retail

Legal Structure: Sole proprietorship I want to be my own boss and manage my business on

my own

1

Business ProfileBusiness Profile

Define opportunity There are no jewelry places around community I am making customized jewelry to satisfy each

customer individually

Qualifications Have taken a Marketing 1 and Entrepreneurship Class Work in retail Have sold jewelry before and was very successful Placed 1st in the first round of Business Plan

competition

2

OpportunityOpportunity

By Location Hartford and surrounding towns

By Population Females in general, no particular age

By Personality Girls and women that like to

accessorize. By Behavior

People that are continuously trying to keep up with fashion and jewelry trends, in order to improve their look and fashion lifestyle.

3

Consumer ProfileConsumer Profile

Competitive Advantage• Affordable high quality products

• Unique and customized designs

CompetitorCompetitor PricPricee

QualitQualityy

Greatest Greatest StrengthStrength

Greatest Greatest WeaknesWeaknesss

Mishy & Davids $4.50 Poor Low costs Factory made

Claire's $6.50 Good Variety of choices Factory made

Sify Online Mall $5.97 Good Decent Pricing Inconvenient if customer wants

to return product

4

CompetitionCompetition

Price: My price is very fitting for the quality of my jewelry

Place I choose to sell all over Connecticut by using a website

Product: Handcrafted and customized to your taste

Promotion: I will use business cards, websites and brochures to

promote my jewelry

5

Marketing MixMarketing Mix

PhasePhase MethodMethod DescriptionDescription CostCost

AwarenessWebsites, Brochures, Business Cards, and

word by mouth.

Ask small business owners to help me

promote my business by telling people about me

and giving out my business cards.

The cost would be $.03 per

business card.

Purchase Using logos about the

donation that I am making to support the National Foundation for Cancer Research

On every plastic bag I will have a ribbon

stating that I am helping others with my business.

It will cost me .05 cents

to put one label on the

ribbon.

RetentionI will have special

discounts for regular customers that

recommend people to buy products from

me.

The people that are willing to give their email so they are

informed about special discounts, and new

products.

The cost varies from discount to discount.

6

Marketing PlanMarketing Plan

Definition of One Definition of One UnitUnit

BraceletBracelet

Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$7.65 5 minutes or .08 $0.61

Total Direct Labor Per Unit $0.61

Material Description Cost/Total Quantity Cost Per Unit ($)

Beads $12.99 / 3000 $.01 x12 = $0.12

Elastic Thread $2.49 / 197 in $.01 x 6 in= $0.06

Pretty bag $5.00 / 100 units $.01 x 1 = $0.01

Ribbon 4 in.= $.01 $.01 x 1 = $0.01

Total Material Cost Per Unit $0.20

Variable Costs Per Unit $0.00

Cost of Sales Per Unit $0.81

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Cost of Materials/Direct LaborCost of Materials/Direct Labor

Definition of One UnitDefinition of One Unit Bracelet Bracelet Selling Price per Unit $ 5.00

Direct Labor Per Unit $ 0.61

Materials Per Unit $ 0.20

Total COGS Per Unit $ 0.81

Variable Costs $ 0.00

Total Cost of Sales $ 0.81

Gross Profit Per Unit $ 4.19

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Economics of 1 UnitEconomics of 1 Unit

Business Schedule for a Typical WeekBusiness Schedule for a Typical Week

Entrepreneurship 33

School Hours 30

Work Hours 0

Sleep 70

Free-Time Hours 35

10

Time Management PlanTime Management Plan

Type of Fixed CostType of Fixed Cost Monthly CostMonthly Cost utilities utilities

(telephone, internet connection)(telephone, internet connection)$ 19.99$ 19.99

advertising advertising ( flyers, business cards, radio commercials)( flyers, business cards, radio commercials)

$ 10.00 $ 10.00

insuranceinsurance( 1 million $600/yr= $50/month( 1 million $600/yr= $50/month

$ 50.00$ 50.00

rent rent (electricity + heat) (electricity + heat)

$ 15.00$ 15.00

DepreciationDepreciation(light bulb / yr)(light bulb / yr)

$ 7.00$ 7.00

Total Monthly Fixed Costs $ 101.99

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Average Monthly Fixed CostsAverage Monthly Fixed Costs

MonthMonth Units Units SoldSold

January 720

February 960

March 720

April 720

May 720

June 840

July 840

August 720

September 720

October 720

November 720

December 1000

Total = 9400

Monthly Break-Even Units

24 units

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Monthly Sales ProjectionsMonthly Sales Projections

Selling Price Per Unit $ 5.00

# of Units Sold 9,400

Total Sales $ 47,000.00

Total COGS $ 7,614.00

Other Variable Costs $ 0.00

Total Variable Costs $ 7,614.00

Gross Profit $ 39,386.00

USAIIRD $ 1,223.88

Other Costs/Unforeseen $ 600.00

Total Fixed Costs $ 1,823.88

Profit before Taxes $37,562.12

Less Estimated Taxes @25% $ 9,390.53

Net Profit $ 28,171.59

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Projected Yearly Income Projected Yearly Income StatementStatement

Entrepreneurial Entrepreneurial hours needed for hours needed for

start-upstart-up

Wage I pay myself Wage I pay myself Total start-up Total start-up

time investmenttime investment

6 $ 7.65 $ 45.90

Item Where I will buy this? Cost of Item

Bag of Beads Joann's $ 12.99

Elastic Cord Joann’s $ 2.49

Plastic bags Joann’s $ 10.99

Ribbon Joann’s $ 9.99

CASH RESERVE covering 3 months of fixed costs $ 305.97

Estimated TOTAL START-UP INVESTMENT $ 388.33

15

Start Up InvestmentStart Up Investment

Return on Investment (ROI) 28,171.59/388.33 x 100 7254%

For every $1 dollar invested,

my business earned :$72.54

16

Return On InvestmentReturn On Investment

Peerless Jewels will give 6% of its yearly net profit to the National Foundation for Cancer

research every year.

I am letting people know that 6% of my profits will go the National Foundation for Cancer

Research by including small labels on the bags that I will be selling my products in.

17

Social Responsibility PlanSocial Responsibility Plan

o Business- Keystone or better

on the jewelry that I sell by the end of my junior year.

- Open my own jewelry/accessory retail store after

o Education- Get an A in pre calculus by

the end of my junior year.

- Maintain an A in my college years, and become a successful dentist.

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Business and Educational GoalsBusiness and Educational Goals

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Thank you for your consideration of Peerless JewelsPeerless Jewels

When second best isn’t good enoughWhen second best isn’t good enough