jason brush: filmmaking as user experience design, sxsw 2013
DESCRIPTION
Slides from Jason Brush's SXSW 2013 presentation.TRANSCRIPT
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Filmmmaking as User Experience Design
#FilmAsUX
Jason Brush / @jasonbrush / http://www.POSSIBLE.com
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User Experience:
The design of experiences created and shaped through technology.
See: Marc Hassenzahl (http://goo.gl/pP53d)
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Our medium is behavior.
— Robert Fabricant
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USER EXPERIENCE
DESIGN
Human Computer Interaction
Interaction Design
Human Factors
Visual Design
Information Architecture
Architecture
Content Industrial Design
Sound Design
Dan Saffer@odannyboy
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Interaction design is about shaping digital things for people’s use.
— Jonas Löwgren
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Art pushes the limit of human experience and language for its own sake, while Design might do this but only to humanize and integrate people’s lives in the context of an economy.
— Roberto de Vicq de Cumptich
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User Experience ⇔ Content
Delivering media
Enhancing media
Connecting media
Facilitating user contribution
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Mechanical reproduction of art changes the reaction of the masses toward art.
— Walter Benjamin
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Industry → Commerce
Commerce → Reproduction
Entertainment Industry
Reproduction → Technology Standards
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Technology ⇔ Business
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STANDARDS
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photo: Robert Scoble
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photo: HackingNetflix
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Technology ⇔ Craft
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71% [of ‘House of Cards’ viewers say] they meant to watch just an episode or two and then wound up watching more.
— Daily Variety, Mar 7 2013
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Mental models are what people really have in their heads and what guides their use of things.
— Don Norman
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A AA
A
Designer UsersSystem
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= =
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[Filmmakers] craft a story, making sure that we’re creating the experience specific[ally] that we want the audience to have.
— JJ Abrams, on how film & TV differ from gaming
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Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
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Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
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Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
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Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
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Development Pre-production Production Post Distribution
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Understand Observe
Visualize
Evaluate Prototype
Implement
Design Process (Stanford d.School)
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Development Pre-production Production Post Distribution
+Assessing constraints, platforms, user behaviors, creative opportunities
Layering design thinking into the film authoring process
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Constraints
Production ☛ what the camera can capture
Post-production ☛ how captured media can be manipulated
Distribution ☛ how people see the film
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Platforms
Services
Infrastructure
Applications
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Mental Model
User Journeys
Interaction Patterns
Micro-Interactions
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Why
Who
What
Where
When
How
Theme?
Audience?
Media type(s)?
Platform(s)?
Time-frame?
Interactions?
....................
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...........................?$
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Development Pre-production Production Post Distribution
+Prototyping to assess production needs
Layering design thinking into the film authoring process
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Ready-to-hand Present-to-handVS
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Development Pre-production Production Post Distribution
+ Evaluating and adjustinghypotheses
Refining specific interactions
Layering design thinking into the film authoring process
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Development Pre-production Production Post Distribution
+Observing users, refining interactive elements
Layering design thinking into the film authoring process
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Henri-Georges Clouzot:You’ve got to admit, Mr. Godard, that a movie has to have a beginning, a middle, and an end.
Jean Luc Godard:Yes, but not necessarily in that order.
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Filmmmaking as User Experience Design
#FilmAsUX
Jason Brush / @jasonbrush / http://www.POSSIBLE.com