jason klein
TRANSCRIPT
Director of MarketingDirector of Marketing
Definition: Work to promote services or products to their clients
A director of Marketing needs to have expertise in: Analyzing research Developing Marketing strategies
They need a bachelors degree and at least experience in this work environment
Continued..Continued..
Directors of Marketing usually work for: Big companies: NFL, MLB, NBA, etc. Schools Advertising firms Non-profit organizations
Goal: To brainstorm ways to direct business towards their clients, oversee market research and stay on top of products and services that are or can potentially be in demand.
Starting offStarting off
Klein graduated from the University of California, Riverside with a B.A. in Psychology
Klein while in school was an intern at the Los Angeles Lakers in the sponsorship department
Keeping with the L.A. Lakers he worked for one of the WPP’s marketing agencies on brands like Miller Beer and Sears
He returned to the property side working as Director of Sales and Marketing for California Speedway
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He spent 10 years working in baseball for the L.A. Dodgers as Director of Corporate Partnerships then became the Vice President for Western Region, MLB Advanced Media
In 2010, he launched 88 Marketing
He’s now been in Marketing for 19 years
88 Marketing 88 Marketing
Is a LA based company focused on sponsorship consulting for brands, new media and sales representation for sports and entertainment properties.
He works with sports properties to help with their sponsorship sales efforts
Consults with properties on how to monetize their digital assets
Works with brands on their overall sports marketing
How 88 Marketing got How 88 Marketing got its nameits name
“It comes from the ’88 World Series, when Kirk Gibson hit the home run in Game 1. Gibson used to play for the Tigers when I was a kid, then when I moved out to California, he played for the Dodgers. I was lucky enough to be at Game 1 of the World Series and he hit that home run. To this day, besides getting married and having our baby, its probably the most memorable moment of my life.”
How he got to where How he got to where he is..he is..
Jason Klein easily got to where he was due to the time he took out to make sure he got the experience he needed in this certain field. He didn’t even do extensive schooling nor did he study marketing, he just found something that he loved, which was watching sports and playing them and then replicated it in his career path. He didn’t necessarily study to be a Director of Marketing, he gained his experience and then was able to branch off and do his own thing.
Steps to becoming a Steps to becoming a Director of MarketingDirector of Marketing
Try to get a bachelors degree in a major that has a close relationship to marketing, while taking classes such as Public relations Marketing Statistics Business
Consider a graduate degree, getting an MBA allows you to get a one up on other people
Intern with big or small companies, with public relations, sales and marketing
After school continue in the marketing field, review your resume and apply for jobs
After being with your company for some time, look for the next promotion to take advantage of
Interesting facts..Interesting facts..
His biggest professional disappointment…
“Not getting a championship ring while working for one of the teams. When you work in sports, its one of the only things you can get in our industry.”
Klein’s biggest Klein’s biggest challenge with starting challenge with starting
88 Marketing..88 Marketing.. “Besides the economy, I think initially
working by myself without any support staff. In this new venture, it is all me. I am the IT department and the accounting department. The toughest part is doing everything on your own, but its also challenging and exciting part too.”
Klein’s advice to people Klein’s advice to people wanting to pursue the sports wanting to pursue the sports
industryindustry
“You have to be 100% committed , you have to do it right from the beginning; then don’t look back.”
LinkedIn: Karli LinkedIn: Karli HausmanHausman
Director of Marketing and Promotions at St. Director of Marketing and Promotions at St. John’s UniversityJohn’s University
