jason presentation rimc 2103 reykjavik
TRANSCRIPT
‘From Data Integration to Digital
Intelligence‘
RIMC, March 2013
o A Leading Web Analytics Vendor
o Founded 2003 in Berlin
o Global Ambition
o International Customers – Personalized Services
28.03.2013 © 2010 Webtrekk GmbH3
Empowering Your Digitality.
Empowering business decision makers to turn data into knowledge
and assist in optimizing your digitality
by providing comprehensive insights and intelligent solutions.
Digital Intelligence
Business Developement
Marketing CEO
28.03.2013 © 2010 Webtrekk GmbH7
TV Tracking
User watches TV Advert
User visits Website
Analysis / Traffic Attribution
Campaign-generated Traffic Brand Search Newsletter Direct Entry
tt0 t0 + 5 minutest0 - 5 minutes
Traffic
TV Ad
Icelandic Birthrate per 1000 inhabitants (1961 – 2012)
0.00
5.00
10.00
15.00
20.00
25.00
30.00
1950 1960 1970 1980 1990 2000 2010 2020
End of TV free July
End of 9 hr TV days
Television introduced
01.03.89 Beer Day – End of Beer prohibition > 2.25% in Iceland
Campaign-generated Traffic Newsletter Direct Entry Brand Search
tt0 t0 + 5 minutest0 - 5 minutes
Traffic
TV Ad
Data Intergration
Data Intergration
DIGITAL Intellegence – Image required
• What do you need to ensure/do with all this data, in
itself it is no use, rather you have to create actionable
insights based upon this data.
28.03.2013 © 2010 Webtrekk GmbH14
Digital Intelligence
Data CollectionReportingAnalysis
WebsiteOptimization
DataIntegration
BusinessOptimization
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Intelligence
Data CollectionReportingAnalysis
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DataIntegration
BusinessOptimization
Input (Time, Effort)
Thank you / Takk fyrir
Jason Dawkins , International sales
+49(0)30 755 415-451 [email protected]://bit.ly/JDawkins
Spencer Altman, International Consulting
+49(0)30 755 [email protected]://linkd.in/QScZ4k
Berlin, Germany
webtrekk.com