javelin beta for lean startup machine workshops
TRANSCRIPT
Welcome to the beta.
Why?1. This is your accounting
2. Special tools: On-Demand, Adwords, Payments
3. Community
How?WARNING! You must have a Twitter account
1. www.Javelin.com
2. For email, type: [email protected]
3. Team leader create project & invite the team
When?1. Do in person first, then record it
A.Experiment Board
B.Sticky Notes
2. Customer Segment Analysis
3. Interviews & Scoring
4. Landing Pages
Customer Segments1. List potential SPECIFIC segments
2. Rate by three factors A.Your Access
B.Customer Pain
C.Market Size
3. Multiply the numbers
Interviews1. Everyone record people & learnings
2. Don’t lead the witness!
3. Score your interviews to know if it’s an early adopter
Landing Pages1. Test your value proposition!
2. Give context to who you are!
3. Get the signups!
4. WARNING: Adwords takes time
But wait… there’s more.
Leaderboard1. See exciting projects from around
the world
2. Keep in touch with peers
3. Get your project noticed!
TIME TO HUSTLE!