jawad abbassi, arab advisors group - media connected

8/9/2019 Jawad Abbassi, Arab Advisors Group - Media Connected

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Journalists' Forumon Technology Issue

January 2009

Jawad Abbassi

Founder, General Manager


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Outline

Some statistics

Arab Advisors surveys findings

Surveys details

TV viewing

Radio Listening

Internet Use

And more statistics by country!

Types of TV and radio programs viewed in:

-Bahrain

-Egypt

-Lebanon

-Kuwait

-Jordan

-Qatar


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Internet use penetration in Arab Countries

Internet users

000s (2008)

Internet userspenetration

(2008)

Algeria 3,125 8.9%

Bahrain 284 26.5%

Egypt 5,194 6.9%

Jordan 960 16.4%

Kuwait 1,245 34.4%

Lebanon 915 23.4%

Mauritania 40 1.3%

Morocco 3,430 11.0%

Oman 380 14.0%

Palestine 447 11.5%

Qatar 327 21.4%

Saudi Arabia 7,800 31.0%

Sudan 530 1.4%

Syria 3,315 16.9%

Tunisia 1,333 12.9%

UAE 3,234 68.7%

Yemen 1,309 5.9%

Source: Arab Advisors Group


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Popular uses of the Internet

Email and searching for news and information are themost widely used amongst Arab Internet users.

Downloading files and software follows.

Chatting comes ahead of streaming audio and video

In line with global trends, broadband users tend tospend more time and adopt more sophisticated uses

such as e-banking, e-gov and e-commerce.


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Surveys details

Note: The Egypt survey has a margin of error of less than 5%

Source: Arab Advisors Groups Bahrain Cellular Users Survey 2008, Egypt Households Telecom and Media Survey Report2008, Lebanon Cellular Users Survey 2007, Kuwait Cellular Users Survey 2007, Jordan Cellular Users Survey 2007 and QatarGSM Users Survey 2007

Qatar Jordan Kuwait Lebanon Egypt Bahrain

Sample characteristics

15 years oldand above,

andcellular

service users


andcellular

service users


andcellular

service users


andcellular

service users

15 years oldand above


andcellular

service users

Sample size 530 509 605 600 700 550

Method of conducting thesurvey

face-to face face-to face face-to face face-to face face-to face face-to face

Confidence level 99% 99% 99% 99% 99% 99%

Margin of error less than 6% less than 6% less than 6% less than 6% less than 5% less than 6%


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Internet usage is more common among malesthan females

Source: Arab Advisors Groups Bahrain Cellular Users Survey 2008, Egypt Households Telecomand Media Survey Report 2008, Lebanon Cellular Users Survey 2007, Kuwait Cellular UsersSurvey 2007, Jordan Cellular Users Survey 2007 and Qatar GSM Users Survey 2007

Note: percentages are calculated from the total sample size of 530 for Qatar, 605 for Kuwait, 600 for Lebanon, 509for Jordan, 700 for Egypt, and from the 550 for Bahrain.

Internet usage by gender

64.7% 61.5%

65.0%69.1%

66.3%52.3% 43.5%

21.4%

55.2%73.3%

42.4%61.4%

0%

20%

40%

60%

80%

100%

120%

140%

Kuwait Jordan Lebanon Bahrain Qatar Egypt

Male Female


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A higher proportion of the young cellularusers use the Internet than older people

Surveyed Country 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

Bahrain 60.0% 50.6% 58.9% 50.7% 38.1%

Egypt 49.4% 29.9% 23.0% 19.0% 15.4%

Lebanon 72.8% 63.6% 44.1% 33.3% 12.5%

Kuwait 74.3% 75.2% 62.3% 55.3% 50.0%

Jordan 78.2% 64.3% 52.1% 37.5% 20.0%

Qatar 74.4% 61.5% 50.4% 40.5% 25.0%



Internet users by age group


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99.0% of cellular users in Lebanon watch TV



TV viewing

97.2% 97.0% 95.9% 95.5% 93.1%99.0%

0%

20%

40%

60%

80%

100%

120%

Lebanon Qatar Kuwait Egypt Bahrain Jordan


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Everyone watches TV.


TV viewing by gender

98.8% 97.1% 96.8% 94.6% 95.4% 90.4%

100.0% 97.4% 97.4% 97.2% 95.5% 98.3%

0%

40%

80%

120%

160%

Lebanon Qatar Kuwait Egypt Bahrain Jordan

Male Female


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of all age groups!


Bahrain 98.5% 95.2% 94.3% 94.4% 92.9%

Egypt 95.7% 96.2% 99.3% 94.0% 92.3%

Lebanon 99.6% 97.9% 98.9% 100.0% 100.0%

Kuwait 96.1% 97.7% 97.7% 93.6% 100.0%

Jordan 93.8% 91.3% 91.5% 100.0% 86.7%

Qatar 97.5% 95.9% 99.2% 96.2% 97.2%



TV viewers by age group


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88.1% of cellular users in Qatar listen to radio



Radio listening

84.5% 82.0%77.0% 76.0%

60.6%

88.1%

0%

20%

40%

60%

80%

100%

Qatar Kuwait Lebanon Jordan Bahrain Egypt


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Females tend to listen to the radio morethan males


Radio listening by gender

90.4% 80.1% 81.0% 76.0% 73.8%59.0%

82.5% 91.5% 88.0%

78.9% 79.3%

62.1%

0%

20%

40%

60%

80%

100%120%

140%

160%

180%

Qatar Kuwait Lebanon Jordan Bahrain Egypt

Male Female


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A large percentage of cellular users amongall age groups reported listening to the radio


Bahrain 80.8% 77.1% 73.8% 70.4% 73.8%

Egypt 59.2% 63.7% 56.3% 58.3% 67.0%

Lebanon 83.2% 84.1% 78.5% 72.2% 75.0%

Kuwait 80.9% 85.9% 90.0% 74.5% 78.6%

Jordan 81.7% 77.0% 69.0% 62.5% 73.3%

Qatar 86.8% 89.9% 87.2% 91.1% 80.6%



Radio listeners by age group


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Surveys Findings by Country


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The majority of radio listeners of all age groups inBahrain reported listening to news

Types of radio programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

News 93 119 85 46 31

% 88.6% 93.0% 81.7% 92.0% 100.0%

Religious 63 72 71 23 14

% 60.0% 56.3% 68.3% 46.0% 45.2%

Political shows 13 14 10 13 2

% 12.4% 10.9% 9.6% 26.0% 6.5%

Entertainment shows 9 21 12 3 3

% 8.6% 16.4% 11.5% 6.0% 9.7%

Social talk shows 5 12 5 5 4

% 4.8% 9.4% 4.8% 10.0% 12.9%

Music 39 51 37 17 10

% 37.1% 39.8% 35.6% 34.0% 32.3%

Sports programs 23 46 30 10 4

% 21.9% 35.9% 28.8% 20.0% 12.9%

Documentaries/ educational programs 1 5 4 2 1

% 1.0% 3.9% 3.8% 4.0% 3.2%

Game shows/ Play and win 3 11 3 2 5

% 2.9% 8.6% 2.9% 4.0% 16.1%

Total respondents who listen to radio by age group 105 128 104 50 31

Source: Arab Advisors Groups Bahrain Cellular Users Survey 2008

Basis: 418 respondents who listen to the radio


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TV viewers of both genders in Bahrain tend towatch news

Types of TV programs Male FemaleNews 289 181% 92.3% 85.4%Political shows 24 16% 7.7% 7.5%Game/contest shows 16 14% 5.1% 6.6%Social talk shows 20 24% 6.4% 11.3%Movies 222 141% 70.9% 66.5%Drama series 90 102% 28.8% 48.1%Sports 149 44% 47.6% 20.8%

Health and fitness 9 31% 2.9% 14.6%Fashion 22 82% 7.0% 38.7%Cooking programs 13 59% 4.2% 27.8%Children's programs 13 23% 4.2% 10.8%Documentaries/Educational programs 7 9% 2.2% 4.2%Religious programs 61 38% 19.5% 17.9%

Financial programs 3 8% 1.0% 3.8%Music 202 131% 64.5% 61.8%Reality shows 2 4% 0.6% 1.9%Total respondents who watch TV by gender 313 212

Source: Arab Advisors Groups Bahrain Cellular Users Survey 2008

Basis: 525 respondents who watch TV


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Religious programs are popular amongradio listeners of both genders in Egypt

Types of radio programs Male Female

News 37 23

% 18.0% 10.6%Religious 138 158

% 67.0% 72.5%

Political shows 5 6

% 2.4% 2.8%

Entertainment shows 24 34

% 11.7% 15.6%

Social talk shows 18 23

% 8.7% 10.6%Music 113 99

% 54.9% 45.4%

Sports programs 34 9

% 16.5% 4.1%

Documentaries/ educational programs 3 1

% 1.5% 0.5%

Game shows/ Play and win 2 7

% 1.0% 3.2%

Total respondents who listen to radio by gender 206 218

Source: Arab Advisors Groups Egypt Households Telecom and Media Survey Report 2008


TV i f ll i E d


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TV viewers of all age groups in Egypt tend towatch movies

Types of TV programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

News 75 76 79 48 55% 33.6% 50.3% 59.0% 60.8% 65.5%Political shows 17 31 33 20 24% 7.6% 20.5% 24.6% 25.3% 28.6%Game/contest shows 12 10 11 6 4% 5.4% 6.6% 8.2% 7.6% 4.8%Social talk shows 24 23 33 14 9% 10.8% 15.2% 24.6% 17.7% 10.7%Movies 184 117 102 48 58% 82.5% 77.5% 76.1% 60.8% 69.0%Drama series 174 105 96 54 58% 78.0% 69.5% 71.6% 68.4% 69.0%Sports 107 68 54 36 28% 48.0% 45.0% 40.3% 45.6% 33.3%Health and fitness 14 21 19 11 4

% 6.3% 13.9% 14.2% 13.9% 4.8%Fashion 18 15 11 5 1% 8.1% 9.9% 8.2% 6.3% 1.2%Cooking programs 12 28 22 10 4% 5.4% 18.5% 16.4% 12.7% 4.8%Children's programs 13 19 9 6 1% 5.8% 12.6% 6.7% 7.6% 1.2%Documentaries/Educational programs 4 4 3 1 2% 1.8% 2.6% 2.2% 1.3% 2.4%Religious programs 80 79 71 37 48% 35.9% 52.3% 53.0% 46.8% 57.1%Financial programs 2 3 5 2 1

% 0.9% 2.0% 3.7% 2.5% 1.2%Music 101 49 33 10 11% 45.3% 32.5% 24.6% 12.7% 13.1%Reality shows 2 4 1 1 0% 0.9% 2.6% 0.7% 1.3% 0.0%Other 1 0 0 0 0% 0.4% 0.0% 0.0% 0.0% 0.0%Total respondents who watch TV by age group 223 151 134 79 84

Source: Arab Advisors Groups Egypt Households Telecom and Media Survey Report 2008



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The majority of radio listeners of all age groupsin Lebanon reported listening to music

Types of radio programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54

News 101 106 54 22 6% 45.3% 64.6% 74.0% 84.6% 100.0%

Religious 31 33 12 7 1

% 13.9% 20.1% 16.4% 26.9% 16.7%

Political shows 20 27 13 2 0

% 9.0% 16.5% 17.8% 7.7% 0.0%

Entertainment shows 42 29 9 3 0

% 18.8% 17.7% 12.3% 11.5% 0.0%

Social talk shows 24 21 6 4 1

% 10.8% 12.8% 8.2% 15.4% 16.7%

Music 206 129 54 17 4

% 92.4% 78.7% 74.0% 65.4% 66.7%

Sports programs 26 28 4 4 0

% 11.7% 17.1% 5.5% 15.4% 0.0%

Documentaries/ educational programs 27 27 11 3 1

% 12.1% 16.5% 15.1% 11.5% 16.7%

Game shows/ Play and win 32 25 5 3 0

% 14.3% 15.2% 6.8% 11.5% 0.0%

Total respondents who listen to radio by age group 223 164 73 26 6

Source: Arab Advisors Groups Lebanon Cellular Users Survey 2007


TV i f b th d i L b


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TV viewers of both genders in Lebanontend to watch news

Types of TV programs Male Female

News 390 52% 76.3% 62.7%Political shows 82 9% 16.0% 10.8%

Game/contest shows 60 16% 11.7% 19.3%Social talk shows 95 13% 18.6% 15.7%Movies 350 66% 68.5% 79.5%Drama series 176 40% 34.4% 48.2%Sports 207 15% 40.5% 18.1%Health and fitness 83 19% 16.2% 22.9%

Fashion 64 19% 12.5% 22.9%Cooking programs 34 15% 6.7% 18.1%Children's programs 38 11% 7.4% 13.3%

Documentaries/Educational programs 92 10

% 18.0% 12.0%Religious programs 81 12% 15.9% 14.5%Financial programs 63 10

% 12.3% 12.0%Music 366 70% 71.6% 84.3%Reality shows 114 20% 22.3% 24.1%Other 1 0% 0.2% 0.0%Total respondents who watch TV by gender 511 83

Source: Arab Advisors Groups Lebanon Cellular Users Survey 2007



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The majority of radio listeners of both gendersin Kuwait reported listening to music


News 203 77

% 68.4% 36.0%

Religious 184 53

% 62.0% 24.8%

Political shows 46 10

% 15.5% 4.7%


% 23.2% 9.3%


% 7.1% 5.6%

Music 211 191

% 71.0% 89.3%


% 10.1% 2.8%


% 4.4% 3.7%


% 3.4% 2.3%

Other 4 0

% 1.3% 0.0%

Total respondents who listen to radio 297 214

Source: Arab Advisors Groups Kuwait Cellular Users Survey 2007


TV i f ll i K it


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TV viewers of all age groups in Kuwaittend to watch news

Types of TV programs 15 - 24 25 - 34 35 - 44 45 - 54 Above 54News 103 214 104 38 14% 70.5% 83.6% 81.9% 86.4% 100.0%Political shows 25 75 28 9 10% 17.1% 29.3% 22.0% 20.5% 71.4%

Game/contest shows 69 66 17 10 2% 47.3% 25.8% 13.4% 22.7% 14.3%Social talk shows 70 99 29 12 8% 47.9% 38.7% 22.8% 27.3% 57.1%Movies 103 213 107 35 13% 70.5% 83.2% 84.3% 79.5% 92.9%Drama series 93 155 64 20 8% 63.7% 60.5% 50.4% 45.5% 57.1%Sports 97 134 60 17 1% 66.4% 52.3% 47.2% 38.6% 7.1%Health and fitness 20 43 14 4 1% 13.7% 16.8% 11.0% 9.1% 7.1%Fashion 24 54 15 5 0% 16.4% 21.1% 11.8% 11.4% 0.0%Cooking programs 5 19 11 2 0% 3.4% 7.4% 8.7% 4.5% 0.0%Children's programs 12 19 4 2 0% 8.2% 7.4% 3.1% 4.5% 0.0%

Documentaries/Educational programs 7 20 6 2 2

% 4.8% 7.8% 4.7% 4.5% 14.3%Religious programs 48 71 31 7 8% 32.9% 27.7% 24.4% 15.9% 57.1%Financial programs 13 13 3 5 0

% 8.9% 5.1% 2.4% 11.4% 0.0%Music 97 171 83 24 5% 66.4% 66.8% 65.4% 54.5% 35.7%Reality shows 19 35 19 2 3% 13.0% 13.7% 15.0% 4.5% 21.4%Other 29 15 4 2 0% 19.9% 5.9% 3.1% 4.5% 0.0%Total age group who watch TV 146 256 127 44 14

Source: Arab Advisors Groups Kuwait Cellular Users Survey 2007Basis: 587 respondents who watch TV


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TV viewers of both genders in Jordan tend to


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TV viewers of both genders in Jordan tend towatch movies

Types of TV programs Male FemaleNews 195 91% 64.6% 52.9%Political shows 67 16% 22.2% 9.3%

Game/contest shows 48 48% 15.9% 27.9%Social talk shows 45 34% 14.9% 19.8%Movies 263 147% 87.1% 85.5%Drama series 149 123% 49.3% 71.5%Sports 155 18% 51.3% 10.5%Health and fitness 16 43% 5.3% 25.0%

Fashion 18 66% 6.0% 38.4%Cooking programs 20 56% 6.6% 32.6%Children's programs 46 48% 15.2% 27.9%

Documentaries/Educational programs 43 22

% 14.2% 12.8%Religious programs 85 70% 28.1% 40.7%Financial programs 14 6% 4.6% 3.5%

Music 195 132% 64.6% 76.7%Reality shows 32 22% 10.6% 12.8%Other 2 0% 0.7% 0.0%Total gender who watch TV 302 172

Source: Arab Advisors Groups Jordan Cellular Users Survey 2007



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The majority of radio listeners of bothgenders in Qatar reported listening to music


News 224 54% 65.9% 42.5%

Religious 195 87

% 57.4% 68.5%

Political shows 136 34

% 40.0% 26.8%


% 53.8% 48.8%


% 46.5% 41.7%

Music 295 105

% 86.8% 82.7%


% 25.6% 15.0%


% 11.5% 6.3%


% 12.9% 15.0%

Total respondents who listen to radio 340 127

Source: Arab Advisors Groups Qatar GSM Users Survey 2007



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