
2/20

Session Jay Baer at #NMX

Introduction: Amazing talk by Jay Baer, the users tweeted actively and generated 174 tweets with 13 pure positive

and 58 retweets. People like the concrete examples and the tips Jay shared, one of the greatest moments of #NMX

Numbers

174 Tweets96 Users

174 Categorized tweets

0 Non categorized tweets

Categories

Quotes73 41 % 29

Retweets58 33 % 53

Positive13 7 % 13

Other12 6 % 11

Conversations7 4 % 6

Links6 3 % 6

Pictures4 2 % 4

Checkins1 0 % 1

10 most active users

catherinekaramFollowers: 783

Tweets 1181% Quotes

azeckmanFollowers: 1543

Tweets 1050% Quotes

tamadearFollowers: 5914

Tweets 1070% Quotes

valerialandivarFollowers: 19373

Tweets 977% Quotes

BuzzShiftFollowers: 2956

Tweets 5100% Quotes

Strategic_CRMFollowers: 201

Tweets 540% Other

AndreaVahlFollowers: 7634

Tweets 450% Quotes

CCPoliticoFollowers: 1457

Tweets 4

75% Quotes

hiuhimeFollowers: 678

Tweets 450% Quotes

jessostroffFollowers: 2029

Tweets 475% Quotes

Last highlighted tweets

TheSalesLion@IanCleary @jaybaer Sweet! I need all the help I can

get! ;-) #NMX

tamadearEmail is Madonna. Social is Lady Gaga. (But

Madonna is still the Original.) @jaybaer #nmx

hiuhimeHoly wow great presentation @jaybaer! #nmx

valerialandivar'We're awesome, click here' ...You're not, and I won't"

- @jaybaer #nmx /via @pamannmarketing

BuzzShiftSteps to Youtility 5: make utility a process. Utility is

never finished because customers change, technology

changes. @jaybaer #nmx

jeryljagodaContent is fire, social media is gasoline- @jaybaer

#NMX

BuzzShiftSteps to Youtility 4: make utility a skill, not a job. Every

member of your organization has a useful skill in

marketing. @jaybaer #nmx

BuzzShiftSteps to Youtility 3: market your marketing. Marketing

is something we do for individual pieces of utility.

@jaybaer #nmx

BuzzShiftSteps to Youtility 2: once you know needs of

customer, map needs to program. @jaybaer #nmx

BuzzShiftSteps to Youtility 1: discover customer needs.

Keywords, analytical, social chatter, actually ask your

customers. @jaybaer #nmx



3/20


Most active users list

catherinekaramTweets: 11

azeckman

Tweets: 10

tamadear

Tweets: 10

valerialandivar

Tweets: 9

BuzzShift

Tweets: 5

Strategic_CRM

Tweets: 5

AndreaVahl

Tweets: 4

CCPolitico

Tweets: 4

hiuhime

Tweets: 4

jessostroff

Tweets: 4

PamAnnMarketing

Tweets: 3

dorieclark

Tweets: 3

jeryljagoda

Tweets: 3

kathikruse

Tweets: 3

BRGLiving

Tweets: 2

CMIContent

Tweets: 2

GinaCarr

Tweets: 2

IanCleary

Tweets: 2

LaurenMacEwen

Tweets: 2

RealPoshMom

Tweets: 2

blogworld

Tweets: 2

dangorgone

Tweets: 2

hensel

Tweets: 2

iBlogMagTweets: 2

joelzaslofsky

Tweets: 2

justinlevy

Tweets: 2

lynntotherescue

Tweets: 2

prolificliving

Tweets: 2

40deuce

Tweets: 1

AngelaTague

Tweets: 1

AuditiG

Tweets: 1

BarbGobbi

Tweets: 1

BillDowns

Tweets: 1

CMGuerrini

Tweets: 1

DeePooler

Tweets: 1

ElizabethSmythe

Tweets: 1

FashionweekNYC

Tweets: 1

GBalarin

Tweets: 1

GRobin

Tweets: 1

JoeManna

Tweets: 1

KarenAvocado

Tweets: 1

Kentriggs

Tweets: 1

LisaMLoeffler

Tweets: 1

MatthewLiberty

Tweets: 1

MeronBareket

Tweets: 1

Michael_Lytle

Tweets: 1

MirandaM_ECommTweets: 1

NMXPodcast

Tweets: 1

NPlesec

Tweets: 1

NewMediaExpo

Tweets: 1

NickWestergaard

Tweets: 1

Ottawaguy

Tweets: 1

PamFR

Tweets: 1

ProPhotoTutor

Tweets: 1

RigginsConst

Tweets: 1

SageLark

Tweets: 1

SonjaJefferson

Tweets: 1

TCTaxandAccount

Tweets: 1

TerryBrock

Tweets: 1

TheFireTracker2

Tweets: 1

TheINBRGroup

Tweets: 1

TheSalesLion

Tweets: 1

Tina_Baljian

Tweets: 1

TracySchloss

Tweets: 1

TweetCategoryDT

Tweets: 1

YouTooCanBeGuru

Tweets: 1

asimetricaorg

Tweets: 1

azijlman

Tweets: 1

bellmit

Tweets: 1

cgubschTweets: 1

doverbEy

Tweets: 1

elitchia

Tweets: 1

estermgil

Tweets: 1

hashtracking

Tweets: 1

iSocialYogi

Tweets: 1

incitrio

Tweets: 1

inpress83

Tweets: 1

johnmierau

Tweets: 1

juntajoe

Tweets: 1

jwalery

Tweets: 1

kalanirosell

Tweets: 1

katehylandmerc

Tweets: 1

katiedel

Tweets: 1

kimworld

Tweets: 1

laurathing1

Tweets: 1

lindseythome

Tweets: 1

lucasmillerwsu

Tweets: 1

marcusnelson

Tweets: 1

mhellstern

Tweets: 1

pamkozelka

Tweets: 1

stiggy1

Tweets: 1

successfulWT

Tweets: 1


4/20


tasalinas

Tweets: 1

woodcomm

Tweets: 1

zbeeblebroxxx

Tweets: 1

zenaweist

Tweets: 1


5/20


Highlighted tweets

@BRGLivingBRG

If you sell something, you create a customer for today. But if you help someone, you gain a customer for life. #nmx @jaybaer

17:03 - 08 Jan 13 Cat.: Quotes

@dorieclarkDorie Clark

Siri is a Trojan horse Google killer, says @jaybaer #nmx


@catherinekaramCatherine K. Nodurft

If you are truly and inherently useful, your customers will keep you close. - @jaybaer #nmx


@azeckmanAshley Zeckman

The role of sales should be to nurture and close sales - right now it's just CLOSE SALES @jaybaer #NMX


@tamadearTamsen Webster

"Relationships with real people in business [as opposed to self-serve research] are a last resort" @jaybaer #nmx


@valerialandivarValeria Landivar

Companies that blog 15 or more times per month get 5 times more traffic - @jaybaer #NMX /via @azeckman


@BuzzShiftBuzzShift

Steps to Youtility 1: discover customer needs. Keywords, analytical, social chatter, actually ask your customers. @jaybaer #nmx


@BuzzShiftBuzzShift

Steps to Youtility 2: once you know needs of customer, map needs to program. @jaybaer #nmx


@BuzzShiftBuzzShift

Steps to Youtility 3: market your marketing. Marketing is something we do for individual pieces of utility. @jaybaer #nmx



6/20


@BuzzShiftBuzzShift

Steps to Youtility 4: make utility a skill, not a job. Every member of your organization has a useful skill in marketing. @jaybaer #nmx


@jeryljagodaSocialMediaDarlings

Content is fire, social media is gasoline- @jaybaer #NMX


@BuzzShiftBuzzShift

Steps to Youtility 5: make utility a process. Utility is never finished because customers change, technology changes. @jaybaer #nmx



'We're awesome, click here' ...You're not, and I won't" - @jaybaer #nmx /via @pamannmarketing



Email is Madonna. Social is Lady Gaga. (But Madonna is still the Original.) @jaybaer #nmx


@AndreaVahlAndreaVahl

Love hearing @jaybaer speak. #NMX

17:09 - 08 Jan 13 Cat.: Positive

@IanClearyIan Cleary

Great session going on with @Jaybaer at the moment, come on in #NMX


@jwaleryJim Walery

Great talk by @jaybaer RT @jessostroff You can't close the deal overnight, stop trying 2 treat business like a sprint. It's a marathon #NMX


@tamadear

Tamsen Webster

Sitting in @jaybaer's session here at #nmx - love this talk on brands being Youtilities.


@hiuhimeMeagan Dahl

Holy wow great presentation @jaybaer! #nmx



7/20



@jaybaer talking about @thesaleslion on stage at #NMX - Don't worry Marcus, it's all good!!

17:26 - 08 Jan 13 Cat.: Other

@TheSalesLionMarcus Sheridan

@IanCleary @jaybaer Sweet! I need all the help I can get! ;-) #NMX

17:57 - 08 Jan 13 Cat.: Conversations


8/20


Conclusions

Great reviews by users.

7% of the tweets were positive with 0 negative.

People like the concrete examples, especially the RunPee App.

Social Media influencers tweeted actively during the talk.

96 people shared content about the talk of jay.


9/20

Annexes


10/20


PicturesTweets with pics

Total tweets number in this category 4

Number of users in this category 4

Number of highlihted tweets in this category 0

@RigginsConstRiggins Construction

You go girl! RT @PamAnnMarketing: Getting super good tips from @jaybaer at #NMX http://t.co/Qau4Nhja

18:02 - 08 Jan 13

@Tina_BaljianTina Baljian

@jaybaer good stuff !! #NMW http://t.co/PmV1YsSp

17:58 - 08 Jan 13

@TracySchlossTracy Schloss

#NMX super session with @jaybaer focus on helping not selling!! #TwitPict http://t.co/WrrvmebC

17:46 - 08 Jan 13

@PamAnnMarketingPam Ann Aungst

Getting super good tips from @jaybaer at #NMX http://t.co/fSgLAEmD

17:27 - 08 Jan 13


11/20


PositiveTweets with positive content




@blogworldBlogWorld CEO

A good shout out from jay RT @IanCleary: @jaybaer talking about @thesaleslion on stage at #NMX - Don't worry Marcus, it's all good!!

17:59 - 08 Jan 13

@JoeMannaJoe Manna

Enjoyed @jaybaer's presentation at #nmx. As a content creator, I agree that companies need to shift from conversational to genuinely useful.

17:56 - 08 Jan 13

@FashionweekNYCFashionweekNYC

Time for a great talk from @Jaybaer at the New Media Expo #nmx

17:56 - 08 Jan 13

@hiuhimeMeagan Dahl

Holy wow great presentation @jaybaer! #nmx

17:49 - 08 Jan 13

@NickWestergaardNick Westergaard

Love that @RunPee just got a shout out during @jaybaer's #NMX talk. #YOUtility

17:49 - 08 Jan 13

@CMGuerriniChristine Guerrini

Great stat RT @lynntotherescue: Give customers self serve info on your site, 60% make a purchasing decision before contact @jaybaer #nmx

17:39 - 08 Jan 13

@CCPoliticoCharles Clarkson

@jaybaer I wish McDonald's USA had something similar to "Our meat, your questions." Great concept! #NMX

17:27 - 08 Jan 13


Sitting in @jaybaer's session here at #nmx - love this talk on brands being Youtilities.

17:23 - 08 Jan 13

@jwaleryJim Walery

Great talk by @jaybaer RT @jessostroff You can't close the deal overnight, stop trying 2 treat business like a sprint. It's a marathon #NMX

17:22 - 08 Jan 13


12/20


@Strategic_CRMJon Clemens

Great analogy! RT @catherinekaram: Marketing and business is a marathon, not a sprint. - @jaybaer #nmx #crm #scrm #cxo #socialmedia

17:21 - 08 Jan 13

@prolificlivingFarnoosh Brock

@jaybaer rocking his session with energy, honesty and killer content #nmx

17:21 - 08 Jan 13


Great session going on with @Jaybaer at the moment, come on in #NMX

17:10 - 08 Jan 13


Love hearing @jaybaer speak. #NMX

17:09 - 08 Jan 13


13/20


QuotesTweets quoting the speaker





Creating content is "Farming" - planting seeds for tomorrow vs. Traditional sales which is "Hunting" @jaybaer #NMX /via @AndreaVahl

17:57 - 08 Jan 13


Creating content is "Farming" - planting seeds for tomorrow vs. Traditional sales which is "Hunting" @jaybaer #NMX

17:55 - 08 Jan 13


Email is Madonna. Social is Lady Gaga. (But Madonna is still the Original.) @jaybaer #nmx

17:55 - 08 Jan 13


"You do not have secret sauce. Nobody does." - @jaybaer #nmx

17:55 - 08 Jan 13


Traditional marketing: hunting. Inbound marketing: fishing. Youtility: farming. @jaybaer #nmx

17:52 - 08 Jan 13

@henselMarieke Hensel

"Nobody has secret sauce, get out of it". #nmx by .@jaybaer

17:50 - 08 Jan 13


If you sell something, you can make a customer today. If you help someone you can create a customer for life @jaybaer #NMX /via @jessostroff

17:49 - 08 Jan 13


Helping beats selling. If you sell something, you create a customer today. If you help someone, you create a customer for life @jaybaer #nmx

17:48 - 08 Jan 13

@henselMarieke Hensel

I want you to create utility, not content #nmx by .@jaybaer

17:48 - 08 Jan 13


14/20



"Don't create 'content,' create Youtility. Be truly, inherently useful." @jaybaer #nmx

17:48 - 08 Jan 13

@jessostroffJess Ostroff

If you sell something, you can make a customer today. If you help someone you can create a customer for life. - @jaybaer #NMX

17:47 - 08 Jan 13

@BillDownsBill Downs

Customers trust internal company experts, regular employees and finally CEOs - in that order. @jaybaer #nmx

17:47 - 08 Jan 13


'We're awesome, click here' ...You're not, and I won't" - @jaybaer #nmx /via @pamannmarketing

17:46 - 08 Jan 13

@BuzzShiftBuzzShift

Steps to Youtility 5: make utility a process. Utility is never finished because customers change, technology changes. @jaybaer #nmx

17:45 - 08 Jan 13


Every company would be better if they promoted their content first and their company second - @jaybaer #NMX /via @justinlevy

17:44 - 08 Jan 13

@LaurenMacEwenLauren MacEwen

word RT @andreavahl: Content is fire. Social media is gasoline @jaybaer #NMX

17:44 - 08 Jan 13


"Youtility has no expiration date. Customers' needs change, trends change, competitors change." @jaybaer #nmx

17:44 - 08 Jan 13

@hiuhime

Meagan Dahl

"Content is fire, social media is gasoline." - @jaybaer #nmx

17:43 - 08 Jan 13


Stop thinking of marketing as something the company does. Think of it as something you do for your audience. @jaybaer #nmx /via @CMIContent

17:42 - 08 Jan 13


15/20


@KentriggsKent Riggs

Dig it. RT @andreavahl: Content is fire. Social media is gasoline @jaybaer #NMX

17:42 - 08 Jan 13


Most marketing comes from the top down. But people really don't trust the top. - @jaybaer #nmx

17:42 - 08 Jan 13


"'We're awesome, click here' ...You're not, and I won't" - @jaybaer #nmx

17:42 - 08 Jan 13


Content is fire, social media is gasoline, says @jaybaer #nmx

17:42 - 08 Jan 13

@lynntotherescueLynn Dye

Content is fire, social media is gasoline - @jaybaer #nmx

17:41 - 08 Jan 13


Steps to Youtility: discover customer needs. Keywords, analytical, social chatter, actually ask your customers. @jaybaer #nmx /v @buzzshift

17:41 - 08 Jan 13


Content is fire. Social media is gasoline @jaybaer #NMX

17:41 - 08 Jan 13


Content is fire, social media is gasoline- @jaybaer #NMX

17:41 - 08 Jan 13

@BuzzShift

BuzzShift

Steps to Youtility 4: make utility a skill, not a job. Every member of your organization has a useful skill in marketing. @jaybaer #nmx

17:41 - 08 Jan 13

@justinlevyJustin Levy

Every company would be better if they promoted their content first and their company second - @jaybaer #NMX

17:41 - 08 Jan 13


16/20


@GinaCarrGina Carr

Content is fire, social media is gasoline. - @jaybaer #NMX

17:41 - 08 Jan 13


Content is fire, social media is gasoline - @jaybaer #NMX

17:40 - 08 Jan 13


"Content is fire, social media is gasoline." - the big takeaway from @jaybaer #NMX

17:40 - 08 Jan 13


How do you create Youtility? 1. Discover customer needs 2. Map needs to programs 3. Market your marketing. @jaybaer #nmx

17:40 - 08 Jan 13


"The need to market your marketing will only become more acute over time." @jaybaer #nmx

17:39 - 08 Jan 13

@CMIContentContent Marketing

Stop thinking of marketing as something the company does. Think of it as something you do for your audience. @jaybaer #nmx

17:39 - 08 Jan 13

@BuzzShiftBuzzShift

Steps to Youtility 3: market your marketing. Marketing is something we do for individual pieces of utility. @jaybaer #nmx

17:38 - 08 Jan 13

@BuzzShiftBuzzShift

Steps to Youtility 2: once you know needs of customer, map needs to program. @jaybaer #nmx

17:36 - 08 Jan 13

@kalanirosell

Kalani Rosell

#truth RT@CMIContent: If you are truly useful your customers will keep you close. @jaybaer #nmx

17:35 - 08 Jan 13


Apps should provide your audience real-time relevance and utility - @jaybaer #NMX

17:35 - 08 Jan 13


17/20


@estermgilEster Muoz Gil

"@CMIContent: If you are truly useful your customers will keep you close. @jaybaer #nmx" Y sirve para todo. #Sweet&short

17:34 - 08 Jan 13

@BuzzShiftBuzzShift

Steps to Youtility 1: discover customer needs. Keywords, analytical, social chatter, actually ask your customers. @jaybaer #nmx

17:34 - 08 Jan 13

@joelzaslofskyJoel Zaslofsky

"Online content creates information annuity for your biz. It even lies dormant until you need it again." @jaybaer #NMX

17:32 - 08 Jan 13


Companies that blog 15 or more times per month get 5 times more traffic - @jaybaer #NMX /via @azeckman

17:31 - 08 Jan 13


We're using our smartphones as a library. If you create utility and provide people with info, they will find it. - @jaybaer #nmx

17:31 - 08 Jan 13

@RealPoshMomJennifer

Truth! "@catherinekaram: Answer specific questions honestly, not all "we're awesome!" - @jaybaer #nmx"

17:30 - 08 Jan 13


Relationships with real people when making purchasing decisions are a last resort - @jaybaer #NMX

17:30 - 08 Jan 13


Yes indeed! RT @prolificliving: @jaybaer rocking his session with energy, honesty, and killer content #nmx

17:29 - 08 Jan 13

@tamadear

Tamsen Webster

"Content creation is an ongoing annuity for your company. " @jaybaer #nmx

17:29 - 08 Jan 13


Companies that blog 15 or more times per month get 5 times more traffic - @jaybaer #NMX

17:29 - 08 Jan 13


18/20



"Relationships with real people in business [as opposed to self-serve research] are a last resort" @jaybaer #nmx

17:29 - 08 Jan 13


In the buying process, relationships with real people are a last resort. - @jaybaer #nmx

17:29 - 08 Jan 13


Answer specific questions honestly, not all "we're awesome!" - @jaybaer #nmx

17:27 - 08 Jan 13


It's trustable...because it's true - be up front with your customers @jaybaer #NMX

17:27 - 08 Jan 13

@hiuhimeMeagan Dahl

There's no place to run, marketing is all about transparency, utility, and answering questions. @jaybaer #nmx

17:25 - 08 Jan 13


B2B customers contact a sales rep after 60% of the purchase decision is made- @jaybaer #NMX

17:25 - 08 Jan 13

@lynntotherescueLynn Dye

Give customers self serve info on your site, 60% make a purchasing decision before contact @jaybaer #nmx

17:24 - 08 Jan 13


The role of sales should be to nurture and close sales - right now it's just CLOSE SALES @jaybaer #NMX

17:21 - 08 Jan 13

@iBlogMag

iBlog Magazine

From @jaybaer: If you are truly useful your customers will keep you close.#nmx What ways have you been useful to your customers???

17:21 - 08 Jan 13


Given research potential of social media, if you make bad decision now (hotel, food), it's because you're lazy, says @jaybaer #nmx

17:21 - 08 Jan 13


19/20



If you're not providing info customers need to make a decision, they'll find it somewhere else. And it may not be favorable. @jaybaer #nmx

17:20 - 08 Jan 13

@GRobinGayle Robin

Siri is a trojan horse Google killer, says @jaybaer at #NMX BEST presentation of the conference so far. Finally someone who prepped.

17:17 - 08 Jan 13


We need to start treating businesses like a 14 year old boy on a first date - you can't close the deal overnight @jaybaer @NMX

17:15 - 08 Jan 13


Marketing and business is a marathon, not a sprint. - @jaybaer #nmx

17:15 - 08 Jan 13

@CMIContentContent Marketing

If you are truly useful your customers will keep you close. @jaybaer #nmx

17:13 - 08 Jan 13


If you are truly and inherently useful, your customers will keep you close. - @jaybaer #nmx

17:13 - 08 Jan 13

@PamFRPam Fox Rollin

Aspirationally, yes. Now Siri way behind Google iOS app on voice rec RT @dorieclark Siri is a Trojan horse Google killer, says @jaybaer #nmx

17:12 - 08 Jan 13

@dangorgoneDan Gorgone

More @jaybaer - "Voice will be the next battleground" of search and business. #nmx #youtility

17:11 - 08 Jan 13

@dorieclark

Dorie Clark

Siri is a Trojan horse Google killer, says @jaybaer #nmx

17:10 - 08 Jan 13


Siri is a trojan horse Google killer @jaybaer @jaybaer

17:09 - 08 Jan 13


20/20

@BRGLivingBRG

48% of people categorically don't trust businesses. #nmx @jaybaer

17:06 - 08 Jan 13

@dangorgoneDan Gorgone

From @jaybaer: Selling makes a customer today; Helping makes a customer for LIFE. #NMX #youtility

17:04 - 08 Jan 13

@joelzaslofskyJoel Zaslofsky

@melindaemerson Best Buy case study of helping customers via Robert Stevens and Geek Squad @jaybaer

17:04 - 08 Jan 13

@BRGLivingBRG

If you sell something, you create a customer for today. But if you help someone, you gain a customer for life. #nmx @jaybaer

17:03 - 08 Jan 13

jay baer at #nmx in vegas - by tweet category

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