jay johnson

7/30/2019 Jay Johnson

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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.1

1

BUSINESS INTELLIGENCE WITH MICROSTRATEGY

ACI Conference

Presentation

Jay Johnson

SVP NA

5/4/11


2/29


Agenda

MicroStrategy Introduction and brief discussion of core technology

Why have a BI strategy and what are the benefits

Introduction of Mobile and Transaction Service technology

Brief Demonstration of Airport Mobile Application from FAA data

Comments on Social Media technology

Questions


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MicroStrategy

Atlanta

Boston

Charlotte

Chicago

Dallas

Denver

Los Angeles

Montreal

New York

San Francisco

Buenos Aires

Mexico City

Monterrey

Sao Paulo

Barcelona

Brussels

Cologne

Copenhagen

Frankfurt

Johannesburg

Lisbon

London

Madrid

Milan

Munich

Paris

Rome

Stockholm

Utrecht

Melbourne

Seoul

Singapore

Sydney

Tokyo

Seattle

Tampa

Toronto

Washington

Vienna

Warsaw

Zurich

Founded in 1989

Largest independent public BI vendor (NASDAQ: MSTR)

In the Gartner Leader Quadrant for BI Platforms--2011

Over 1 million business users at over 3,000 organizations

Direct operations in 41 cities in 23 countries across the world

Over 2,600 employees worldwide; 20% are dedicated to R&D

Over 50 patents pending or issued for MicroStrategy software

Market Capitalization: Approx. 1billion dollars; annual revenues of $450 million dollars


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Customer Survey

Rita Sallam

897 Companies

13 BI CapabilitiesFeb 2010

MicroStrategy

#1

BI PlatformsUser Survey

QlikView

#2LogiXML

#3Tableau

#4Microsoft

#5

Board

Intl

#6

Oracle

#7SAS

#8Cognos

#9

Tibco#11

Targit#12

SAP BO#13

Jasper

soft

#14

Arcplan#15

IDS

Scheer

#16

Panorama#17

IBI

#10

Actuate#18

Infor#19

Analyst Evaluation

Cindi Howson

Hands-on testing

100+ Criteria Tested

Q1 2009

MicroStrategy

#1

SAP BO

#2

SAS

#6Microsoft

#7Pentaho

#8

Oracle

#5IBM Cognos

#3 tieIBI

#3 tie

QlikTech#9

CriticalCapabilities for

BIReporting

IBI

#2

IBM Cognos

#3

Actuate

e.Reports

#4

SAP BO

#5

Actuate

BIRT

#6

SAS

#7Microsoft

#8Jaspersoft

#9

Analyst Evaluation

James Richardson

Kurt Schlegel

Rita L. Sallam

10 Reporting capabilities

Feb 2009

MicroStrategy

#1

Customer Survey

Nigel Pendse

1,901 Companies58 Countries

17 Major Categories

Feb 2009

Microsoft AS

#3

Microsoft RS

#6

Oracle

#2Hyperion

#4Cognos AS

#5

Bus. Obj.

#7Cognos RS

#7

Crystal

#9SAP

#10

MicroStrategy#1

BI PlatformCapabilities

Rating

Analyst Evaluation

Kurt Schlegel

Bhavish Sood

12 BI Capabilities

220 Distinct Criteria

April 2007

MicroStrategy

#1

Key Analyst Evaluations and Customer Surveys Conclude thatMicroStrategy is the Best Overall BI Technology

SAP BW#20

IBI

#1 tieOracle

#1 tieCognos

#4SAP

#5Hyperion

#6

Bus Obj.

#7QlikTech

#8Panorama

#8Microsoft

#10SAS

#11


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What Makes the MicroStrategy Architecture Different?MicroStrategy is Based on Relational OLAP (ROLAP)

OLAP

Products

Relational

Reporting Products

MicroStrategy delivers:

(High Interactivity with High Scalability)

Relational OLAP

ROLAP

Highest Data Scalability

Highest User Scalability

Highest Performance at Scale

Sophisticated Analytics

Lowest Cost to Operate and

Maintain (lowest TCO)

Ideal for Data Warehousing

Very Rapid Report Creation

Superior End-user Self-service

High User Scale

High Data Scale

Low User Scale

Low Data Scale

LowA

nalytics

LowIn

teractivity

HighAnalytics

HighInteractivity


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The BI Platform is the Key Component of a Business Intelligence System

Business Intelligence Platform

Reporting Dash-boards

OLAPAnalysis

AdvancedAnalysis

Alerting &Mobile

Custom BI Applications

Operations Analysis Productivity Reporting

HR Reporting

Web Commerce Analysis

Supply Chain Management Inventory Analysis

Fulfillment Analysis

Distribution Cost Analysis

Financial Reporting Analysis P&L Reporting

Profitability Analysis

Financial Compliance Analysis

Customer Analysis Customer Segmentation

Customer Profitability

Cross-sell / Up-sell

Risk Analysis Risk Management

Portfolio Risk Analysis

Fraud Detection

Sales Analysis Store / Geographic Analysis Sales Pipeline Reporting

Sales Perf. / Quota Reporting

Vendor Performance Analysis Service Level Agreement

Chargeback Analysis

Relative Sales Analysis

Product Management Product Performance Analysis

Market Basket Analysis

Category Management

Data Warehouses and

Operational Systems

ERP

Systems

CRM

Systems

Web

Systems

Data

Warehouse

Data

Marts

BI Applications


7/29CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Full Spectrum of

Admin Tools

CommandManager

ObjectManager

IntegrityManager

EnterpriseManager

Full Spectrum of

Developer Tools

DesktopDesigner

Architect

SDK

WebProfessional

Databases CubeDatabases

TransactionalApplications

WebsiteContent

MicroStrategy

Intelligence Server

MicroStrategy

Web

MicroStrategy

Mobile

iPhone BlackberryiPad

MobileDesktop / Laptop

Office BrowserPortalsWindows

email

What Makes the MicroStrategy Architecture Different?A Single Enterprise Platform for All Styles and All End User Types

7



What is B.I. (Business Intelligence)

BI technologies provide historical, current, and predictive views of

business operations. Common functions of business intelligencetechnologies are reporting, online analytical processing, analytics, data

mining, business performance management, benchmarking, text mining,

and predictive analytics.



What does BI really do for an Airport?

Consolidated Data from Across The Organization

Passenger Data

Sales/Concessions

Rental Property

Grants Construction

Air Quality

Noise

Parking

Competitor Data

What if Analysis

Predictions

Historical Trends

Ability to extend BI to Mobile Transaction Services for Maintenance



What does it mean to you?:

Faster analysis, less prep time More in depth analysis. Access to more data

Standardized data (one version of the truth)

Better predictions on sales, costs etc

Able to do impact analysis more efficiently

Easier dissemination of data

Data on demand

Create many reports without IT involvement. Let IT focus on more pressingissues

Multiple forms of delivery


11/29CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any

Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Dynamic Dashboardsas iPad Apps

Dynamic Dashboards asiPhone Apps

Dynamic Dashboardsin MicroStrategy Web

Extend Your Dynamic

Dashboards on

Your Mobile Devices

Extend Your Grids,Graphs and EnterpriseReports to Your Mobile

Devices

What Makes the MicroStrategy Architecture Different?MicroStrategy Mobile Makes Your Existing BI Even More Useful

11




Mobile computing is revolutionizing how,when, and where information is consumed.

A new breed of Information drivenApplications combine Analysis,Information, and Transactions.

Organizations will need to build 100s ofnew Enterprise and Consumer Apps in the

next 3 years.

MicroStrategy provides a platform toquickly build Information driven Apps.




MainframeComputing(1960-1980)

1M Users

MiniComputing(1980-1990)

10M Users 100M Users

DesktopInternet

(2000-2010)

1.4B Users 5B Users

Source: Morgan Stanley, The Mobile Internet Report

PersonalComputing(1990-2000)

MobileInternet(2010- )

The Mobile Internet is the Next Wave of InformationTechnology and Will Dwarf All Previous Waves



Information Available 24 x 7

Information Opportunities

24 hrs x 7 days =

168 hrs/week

Manager at Desk

3 hrs X 5 days =

15 hrs/week

12am

12pm

6am6pm

vs.

12am

6am6pm

Every Location Becomes Your Office

Information Access Is Limitedto time in office at desk

Information OpportunitiesEverywhere

vs.

Everyone Who Has a Phone

vs.

5Billion cell phone users

1Billion PC users

All The Time Everywhere Everyone

The Mobile Internet Will Have Greater Impact than theDesktop Internet

12pm



Any items put downon paper

Replaced bySoftware Any items carried in

pockets and handbags

Software

Mobile Allows us to Wrap Individuals in Software,Potentially Replacing Any Items We Carry or Write Down

letters memos newspapers magazines cards junk mail bills invoices sales reports

customeraccount data

financialreports

balancesheets

P&L reports expense

reports

creditcards

security

cards key cards keys camera radio receipts notes tickets loyalty

cards insurance

cards maps contacts

book diary family

photos walkman mp3

player

drivinglicense

data

storage watch/alar

m calculator



Promotions

Pricing

Cross Sell

Cust.Services

Purchasing

EnhancedEx

perience

Your Store

Wrapping People in Software Has the Power to RedefineEntire Industries (ex. Retail)

No Mobile App.You control the entire retail process

within your four walls

Your Mobile App.In-store experience can be greatly

enhanced by a Mobile App

TraditionalRetail

App-enhancedRetail

HijackedRetail

Competitors Mobile App.Competitors software enters your

store and hijacks the retail experience

Promotion

s

Pricing

CrossSell

Cust.Services

Purchasing

Your Store

Hijacked

Ex

perience

Promotion

s

Pricing

Cross Sell

Cust.Services

Purchasing

Your Store

I f i d i A I l d C bi i f Th



3. Information

PDF, Video, ePub, web Graphic Design quality output Portals, Libraries, Boardbooks

2. Transactions

Write to Databases Write to operational systems Submit new data Update existing information

Information-driven Apps Include a Combination of ThreeTypes of Mobile Functionality

1. Analysis

Mobile BI Exploration and Manipulation Grids and Graphs Data Visualizations

Graphs Alerting DataVisualizations

DataExploration

DesktopPublishing

Analytics PDFs ePubs VideoBrowserContent

EditableGrids

Dataentry

Approvalmgmt.

PaymentsGrids Mapping



Mobile Business Intelligence Apps

1: Analysis Functionality

Applications Sales Reporting and Analysis

Inventory Analysis

Pricing and Promotions Analysis

Employee Performance Reporting

Features to Expect

Traditional BI grids and graphs

Touch-optimized grids and graphs

Advanced data visualizations

Interactive OLAP directly on thedevice

Local Device Cache for offlineaccess

Data-Driven Personalized Alerting


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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Applications Purchase Order entry

Expense Management entry

Time Off requests

Employee reviews

Direct mobile payment solutions Customer loyalty apps

Mobile coupon / tickets

Location-specific offers

Customer forums

Customer support interaction

Features to Expect

Information input screens

Connectivity to databases and WebServices

2: Transaction FunctionalityGet Data Take Action


20/29


SteppersSwitches SlidersCalendarText

InputsNumberInputs

wool silk blend Kerzner suit pants and

jackets - color does not match.

Investigate possible mismatched orders

from warehouse.

Last seasons line nearly cleared

Camera GPS

Use Multiple Input Forms to Tailor the Transaction

2: Transaction Functionality


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Change valuesusing touchbased controlssuch as wheelsand switches

Analyze thebusiness todetermine which

orders toaccelerate

Edit any part ofany orderanywhereanytime

Update values toincrease orders,increase prices,

take actions

Execute youractions to drivethe business

forward

2: Transaction FunctionalityExample: Order Management Apps


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Store data onproduct andservice quality,

pricing,promotional offers

Deliverinteractivityspecific to the

users presentlocation

Capture productdisplays,restaurant quality,warehouse stocks

- whatever yousee

Analyze pastsurveysindividually and as

a whole to spotmacro trends

Empower yoursales force withlocation specific

informationsourcing Apps

2: Transaction FunctionalityExample: Mystery Shopper Survey App


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3: Information FunctionalityDeliver Multiple Forms of Information to Users Within The Same App

Applications Applications

Newspaper Apps

Library Apps

Gallery Apps

Enterprise/Employee Portals

Features to Expect

Freedom of Design

In-App Browser (for Web and Videocontent)

In-App PDF reader

In-App Email

HTML5 iFrames

Optimized ePUB handling

High Performance for 10,000s

users


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Companies Will Need to Deploy 100s of New MobileApps within the Next 3 Years

Human Resource Apps General Mgmt Apps Sales Force Apps

Hiring

Bonuses

Training Mgmt

Time-off Request

Expense Approval

T&E Tracking

Salary Review

Lead tracking

T&E Tracking

Customer Info

Churn Rates

Quotas

Pipeline

Services

Carbon Emissions

Hot Desk Locator

Employee Info

Product Sales

Partner Sales

Corporate Events

Facilities


25/29


1. Rapid Development

2. Easy Deployment

3. High User and Data Scale

4. High Performance

5. Economies of Scale

6. Flexibility Openness andExtensibility

7. Secure Data Access Model

8. ComprehensiveAdministration Control

9. Unmatched AnalyticalPower

MicroStrategy s PlatformDelivers Critical Enterprise-Class Capabilities

MicroStrategys Extensive Platform Experience Conveys Directly to MobileInformation Apps

iPadiPhoneBrowser BlackBerry

Full Spectrum ofAdmin Tools

CommandManager

ObjectManager

Integrity

Manager

EnterpriseManager

Full Spectrum ofDeveloper Tools

DesktopDesigner

Architect

SDK

WebProfessional

DatabasesCube

Databases

Transactional

Applications

Website

Content


OfficeWindows

email

Portals

MicroStrategy

Intelligence Server

MicroStrategyWeb

MicroStrategyMobile

TransactionServices

Report

Services

Distribution

Services

OLAP

Services


26/29

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Databases

Metadata42

Browser

Full Spectrum of

Admin Tools

CommandManager

ObjectManager

IntegrityManager

EnterpriseManager

Full Spectrum of

Developer

Tools

DesktopDesigner

Architect

SDK

WebProfessional

CubeDatabases

TransactionalApplications WebsiteContent

MicroStrategy

Web


OfficeWindows

email

MicroStrategy Transaction Services

Portals BlackberryiPhone iPad

Data Warehouse

DataMarts

OperationalDatabases

SAPBW

Documents

and

Libraries

WebServices

MicroStrategy

Mobile Server

Firewall

Firewall

Firewall

MicroStrategy

Intelligence Server

Information SecurityMultiple Layers of Secure Information Delivery and Storage

configurable: set or enforced by admin

Mobile App Security

iOS Hardware Encryption (iOS4) ofApp Data

iOS's "sandbox" protects App data

from other Apps

AES encryption for all traffic

VPN, HTTPS, WPA2 (128-bit

encryption), SSL support

Locally-stored data purged upon

close Apps are signed to ensure the App

is authentic

Runtime checks enforce App

Security AES encryption for App credentials

(digital identities, usernames,

passwords)

Passcode required after timeout or

suspended state (iOS4)

Single sign-on support

LDAP, Kerberos, Tivoli, NT

Integration

Platform Security

Secure communications across

firewalls

No database connection from the

Mobile Server

Single Port control for data access

No external remote procedure calls

Encryption of communications

between server components

RIPEMD-160 hashing algorithm for

storage of credentials on the server

AES encryption for passwords

Access Control Lists (ACLs)

Application Functionality Privileges

Database Data Security

Cell-level security control w/

security filters

Native database security integration

AES encryption for cache


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Three Programs to Help You Get Started Today

Fast ImplementationExpert Assistance

Fast Software25 Free Licenses

Simply download, install and start

building great mobile BI apps

Components:

25 named users FREE

Training and support FREE

Community access FREE

Mobile QuickStrikeTM Intro2MobileTM

Fast EducationFree Hands-on Class

A ten day focused engagement,

delivered by mobile BI experts

Deliverables:

1. Production mobile BI app

2. App design storyboard

3. Video of the new app

An introduction to mobile BI

using MicroStrategy Mobile

Content:

Concepts and features

Hands-on exercises

Build a mobile app


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DEMONSTRATION of MicroStrategy Dynamic Dashboards


29/29

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any29

Contact Information

Jay JohnsonSVP NA

(703) 789-5249 [email protected]

Wisdom Wall on Facebook

http://www.facebook.com/wisdomap

Visit our corporate website at: www.microstrategy.com and

download the MSTR app from Apple App Store
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