jay z social media
DESCRIPTION
Jay ZTRANSCRIPT
FANDOM & AUDIENCE ENGAGEMENT JAY-Z
BACKGROUND INFORMATION
Born: Shawn Corey Carter Stage Name Jay-Z American Rapper, Record Producer and
Entrepreneur Born in Brooklyn, New York City Ranked Number 1 by MTV in their Greatest MC's
of All Time Has Sold More than 75 Million Records
Jay-z Best Selling Albums
Jay-z Social Media Portfolio
Twitter Account @S_C_ Website: http://lifeandtimes.com/ Myspace https://myspace.com/jayz Instagram: http://instagram.com/cartershawn Facebook: https://www.facebook.com/JayZ
Online Communities For Jay-Z Fans
1. www.mrcarter.org
shows all recent activity musically and personally of Jay-z, with videos, photos and songs
2. www.jayzoline.com
This Fan sites shows all the music that jay-z major albums, songs that he is featured on other artist albums and collection of unreleased tracks
also has fan interaction and posts
Jay-Z target Audience
Jay-z is a artist who has been a major aspect of Hip Hop and the Rap community for the last 20 years, a majority of his fan can range from 13-50 years of age.
He is able to keep in touch with his fans throughout varies social media outlets, for his younger audience his able to connect through twitter and instagram
While some of his older audience is able to see upcoming events and other news through radio interviews, facebook and myspace
Engagement with Fans (Twitter)
Jay-z is not that effective through twitter to connect with his fans. His last post was on July 8th 2013
Not really a interactive person with his fans Does he just use Twitter for promotion instead of
building a connection with his fanbase
Continued (Instagram)
Although he does not rely on Twitter to connect with his fans it does seem that he uses Instagram more frequently
in the last month alone he has posted 14 new photos on his page
which allows his fan to interact with what he is doing, and get a little insight to his day to day life
He post pictures of his daughter and family
hanging out with different celebrities
and some of the new magazines that he is currently in so his fans can get a new article or interview with the Rap star
Continued (facebook)
This is the Social Media that Jay Z seems to use to promote his Business and interact with Fans
It is a place where the average fan is able to see what Jay Z is doing and get a little insight into the Man not the Celebrity
Here Jay Z frequently post almost Daily to his Fans
He reveals New Artist that he signs to his label Roc Nation
He also Reveals new Sports Athletes that he signs to his new Sports Agency Roc Nation Sports (including Robinson Cano, Hakeem Nicks and Victor Cruz)
He also post what Tv Shows he likes, Cologne, Clothing Brand etc
He also post links to new items he is selling and Concert Dates
Virtual Meets the Physical World
Jay -z is effectively able to balance his Physical and Virtual Space to Promote and interact with his Fans
He is able to Connect to them virtual by Twitter, Facebook, Instagram etc
But he is also able to promote through billboards, local appearance on radio shows, Tv interviews and so forth
If you Are a Fan of Jay-z you are able to obtain the information need to get new merchandise, such as tickets, fan gear and concert information
Jay-z Consistent?
I feel that Jay-Z is not fully involved in his social media campaign which should be the focus point for his business.
He is a busy person running multiple worldwide organizations, but i feel that he need to focus more on Twitter than anything else
Kids today are constantly connected to their cellular phones and this is the best way to get your information right to them where they are able to get it almost instantly
Instead of posting on Facebook which seems to be slowing rather than gaining speed in the virtual space