jazmyn oquendo mastery journey timeline
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Mastery Journey TimelineJazmyn OquendoFull Sail UniversityPublic Relations, MA
Personal Development Plan
1. Define my goals2. Prioritize3. Set a deadline4. Understand my strengths5. Recognize opportunities and threats6. Develop new skills7. Take action8. Get support9. Measure progress
Reflection on Framework Prep & Progress
It is beneficial to know what’s trending in PR Industry
Find out who is excelling career wise in the field as well as influencing peers and the media
Choose your major wisely when your entering college, this will provide you a clear understanding of what you desire to do in PR
Research PR agencies, find out what type of qualities they seek within a potential candidate and what services they offer
Apprenticeship will help you gain notoriety and hands on experience you will need to prosper
Look for a mentor that will take you under their wing and show you the ropes
Public Relations Master of Arts Courses
Mastery: Personal Development & Leadership
Public Relations in a Digital World Writing for Interactive Media Legal Aspects of Media Innovative Public Relations Tools and
Resources Social Media Metrics and ROI
Market and Consumer Research Analysis Media Relations Events Marketing and Production Reputation Management Strategies The Online Media Room Public Relations Final Project & Thesis
Mastery: Personal Development & Leadership
We face challenges day to day when trying to accomplish a goal or complete a task, this course will help me to analyze my capability to excel in my passion. I believe learning new skills and understanding my intelligence will cultivate the powers of mastery and transform my life’s task.
Goals:1. Incorporate the strategies Robert Greene mentions in his book Mastery in my techniques
while learning new concepts Identify my strengths and craft my weaknesses by using SWOT analysis
2. Use social intelligence by engaging with my peers in the program and connecting with the Full Sail environment
Involve others in my helping me through this journey and accept feedback
3. Widen my vision by looking outside the creation of standards and conventional thinking Watch tutorial on Lynda.com on Becoming a Leader
Public Relations in a Digital World
This course will help me to see the impact my profession has on the world and how Public Relations, Media and the World-Wide Internet are used hand in hand on a regular.
Goals:1. Educate myself on at least 2 PR agencies and learn about the services they
provide and their strategies Start with two of my favorite agencies or the leading agencies in the industry
2. Learn about how social media platforms are advertise to reach the public Research what’s trending within the networks
3. Research strategic objectives that guides employees efforts Synthesize All Forms of Knowledge (e.g. The “About” on Full sail Student Portal
Writing for Interactive Media Having strong writing skills are the basis of being a mastery in any field particularly
Public Relations, this course will help me strategic structure to deliver in multimedia methods.
Goals:1. Think like a writer and explain a story in a way that captures the audience attention
Put myself in the shoes of an author writing a adventurous novel2. Create and experiment with methods that will provide a service to the public through
media platforms Generate polls for my target audience
3. Practice unique writing strategies that can create a visual representation when reading or talking about the subject Use the Writing Center at Full Sail for suggestions and tips when writing about various
Legal Aspects of Media
Having strong writing skills are the basis of being a mastery in any field particularly Public Relations, this course will help me strategically structure to deliver in multimedia methods.
Goals:1. Learn ethical and legal boundaries
Widen my vision to gain global understanding of the do’s and don'ts in the industry2. Engage in ethical dealings with news media
Connect with specialist discussing public opinions through Twitter or Tumblr3. Practice and use code of ethics for PR, Public Relations Society of America (PRSA)
provides Internalize the details to codes by using EBSCO Host on Full Sail to read some journals and
Innovative Public Relations Tools and Resources
There are various emerging platforms that I will need to be knowledgeable about to help aid my mastery.
Goals:1. Learn about publicity tactics
Research how to create media buzz2. Explore the fundamentals of how media platforms share content
Focus on content relevance3. Use Lynda.com courses to gain insight on the integrated approach to the resources
most consumers use Take notes to keep for my reference
Social Media Metrics and ROI
Exploring metrics and analyzing data using reporting tools can factor who my target audience is and have creative Public Relation Campaigns.
Goals:1. Research how metrics are incorporated in campaigning
Review the metrics of one of the leading agencies, see results2. Create surveys to get an idea of what topics interest people the most
Analyze surveys and use them to conclude peeks of interest3. Seek requirements and budgets to create ideal tactics
Watch video on YouTube called Social Metrics - Social Media Marketing
Market and Consumer Research Analysis
Creating the appropriate communication tools that will be effective to my objective will structure my demographic
Goals:1. Find out the common markets for consumers
Research what is viewed by popular demand in media2. Discover the growth rate between public and independent firms
Compare and contrast data from firms3. Read and revise previous press releases from top agency firms
Seek local releases in the PR campaigns that have generated buzz and launched, I will research databases using Full Sail’s library
Understanding my media community and the best way to engage with them in a professional manner will help me achieve future public relations goals
Goals:1. Embrace the power of non-linear presenting
Use a unconventional casual pattern of events during presentations to convey many points
2. Find techniques to illustrate idea Play my strengths by free flow writing and using my resources with the social
platforms I have to seek information (e.g. Papaly.com and Feedly Reader)3. Use my interpersonal skills to be relatable to my target audience
Play my strengths by using my socialization skills to connect with my peers
Events Marketing and Production
This will allow me to explore my imagination and creativity skills with generating buzz in my role as a specialist.
Goals:1. Find creative ways to prepare unique events
Think outside the box when creating events to attract target audience2. Learn how to brainstorm ubiquitous ways to create an event within an event
Conducts surveys, ask the people what type of events would they attend if they were interested
3. Explore event marketing software's that assist with detail oriented subjects Review tutorials on Lynda.com that teach how to use software's to promote
Reputation Management Strategies
I will be able to manage my reputation effectively for the success and longevity of my career, this is what a true Master does. This will help me maintain social intelligence.
Goals:1. Use Robert Greene’s insight of crafting the appropriate persona by creating an image
that suits me Be true to who I am and how I want the public to view me in my profession
2. Practice being flexible with my characteristics Mingle and blend into all types of environments
3. Watch videos on Public Relations specialist and examine their outward appearances Seek inspiration and visual training through interviews or public appearances from PR industry
leaders using research methods on YouTube
The Online Media Room
Media Outreach plans are very effective when dealing with social networks, this course dives into how to integrate with the online media methods being taught.
Goals:1. Review and research topics on how to strengthen a corporate web presence
Learn the theories and concepts on successfully maintaining web presence
2. Capitalize on media and mobile platforms effectively Use www.mediashift.org from Full Sail’s school resources to
3. Get a proper understanding on how to incorporate media outreach Research articles providing information about media outreach through EBSCO host in Full Sail’s library
Public Relations Final Project & Thesis
The groundwork has been done! This course proves that I have obtained the secret to mastery with the tools and resources offered in the program.
Goals:1. Start creating my own website and illustrating a brand that could be used to target my
audience I plan to publish a portfolio using www.wix.com or www.weebly.com
2. Discuss in depth the PR industry and its purpose in media Share with family, friends and colleagues my journey through my Masters program, and give
them background about what I’m doing and how I’m working towards achieving my goals3. Network with professionals and present a skills portfolio
Seek internships that pin point specific skillsets I want to gain to help my career
• Cathy Hughes• Oprah Winfrey• Ted Turner• Robin Roberts• Pat Tobin
My Top 6 PR Industry Leaders
Amber Rowland: Principal at the The Rowland Agency LLC Rosette Pambakian: Vice President of Global Communications & Branding Gracie Blackburn: Manager at College Networks for ESPN Danika Daly: CEO of Danika Daly PR Kai Wright: Global Consulting Director/ Lecturer Brooke Hammerling: Founder of Brew Media Relations
Mastery Journal Blog Interview Subjects
Amber Rowland Twitter: @amber_roland Phone: 650-814-4560 Website: www.therowlandagency.com
Rosette Pambakian Twitter: @RosetteP Website:
https://www.linkedin.com/in/rosettepambakian Gracie Blackburn
Twitter: @Gracie_ESPNU Phone: 973-588-2000 Website: www.coynepr.com
Danika Daly Twitter: @DanikaDalyPR Phone: 646-820-1136 Website: www.danikadalypr.com
Kai Wright Twitter: @kaiwright Website: www.kaidwright.com Email: [email protected]
Brooke Hammerling Twitter: @brooke Phone: 310-464-6348 Website: www.brewpr.com
Get acquainted with using social media networks for educational development within PR topics
Continue to discover my calling and avoid the false path
Seek apprenticeships and internships to build my portfolio
Self motivating by trusting the process I am going through while taking each course and believing that there’s end goal
Involvement in School Activities
Gaining “real world” experience consist of always being “in the know”. I plan to actively involve myself in the various organizations that I feel will help enhance me educationally, culturally and skillfully. I will use my school resources from Full Sail Connect profile to network with other students that are studying my field of interest.
I have also created a Twitter page where I follow PR agencies and specialist in the field and examine their everyday life and duties
Thus far, I have joined a few to assist me with the start of my Mastery Journey including the following: Entertaining Network Society Women of Full Sail Black Student Union Entrepreneur Network (ENET)
Using my PLN as a Platform for my Digital Portfolio
Social Media Networks have become a simplistic way to engage and connect with industry professionals
My PLN expands on a daily basis because as I read blogs and post on my news feed, I seek more research for knowledge basis on other professional resources and post a personal inspiration outlook on innovative companies I could potentially use for framework.
ESPN BET (Black Entertainment TV) Ketchum TIME Magazine OWN (Oprah Winfrey Network)
Networking with FULL SAIL Community & Public Relations
I plan to find Full Sail graduates of the Masters program of Public Relations and get insight from their experiences.
I believe that being bold and courageous by introducing yourself to people and telling them about your interest and aspirations can open up many doors and informative conversations. Full Sail’s faculty are very resourceful and I will use that to my advantage.
My Ideal Mentor Qualities“If I have seen further it is by standing on the shoulders of giants.” — Isaac Newton
• Open Minded
• Truth Seeking
Vessella, Victoria. "Establishing Structure To Engage Remote Employees." Mobile CRM. IMPACT, 03 Aug. 2015. Web. 26 Feb. 2017.
Lu, Eva. "How to Create a Personal Development Plan." Mind of a Winner. N.p., 13 Jan. 2015. Web. 26 Feb. 2017.
Gross, Ilana Robbins. "From Oprah to Churchill: 20 Inspiring Mentoring Quotes." Everwise. Modern Workforce, 14 Dec. 2016. Web. 25 Feb. 2017.
Hatt, Joanna. "Ethical & Legal Practices of Public Relations." Small Business - Chron.com. Leaf Group, 06 Nov. 2012. Web. 26 Feb. 2017.
Voss, Judy. "Public Relations Society of America (PRSA) Member Code of Ethics." Statement of Professional Values | Code Provisions of Conduct. N.p., 29 Oct. 2015. Web. 24 Feb. 2017.
Seymour, Lance. "PR Strategy: 7 Steps to a Successful PR Campaign." Bulldog Reporter. Disqus, 24 Aug. 2015. Web. 23 Feb. 2017.
"Executive Summary." The Holmes Report. N.p., n.d. Web. 22 Feb. 2017.
Hansen, Randall S. "Your Job Skills Portfolio: Gaining an Edge in Job-Hunting." Quintessential LiveCareer. N.p., n.d. Web. 26 Feb. 2017.
"Content Sharing: What Content People Share and Why." I-SCOOP. N.p., 14 Feb. 2017. Web. 26 Feb. 2017.
Oquendo, Jazmyn R. "Mastery Journal." Mastery Journal. Tumblr, 09 Feb. 2017. Web. 26 Feb. 2017.