JAZZ SPONSORSHIP OPPORTUNITIES 2015

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Cheltenham Jazz Festival is considered by artists, the media and music industry to be the UK’s leading jazz festival and a major player on the international jazz scene.

We have carefully curated a bespoke line-up which combines international headliners, one-off productions and the very best new talent around.

The Festival reflects our vision of an intimate music festival offering an eclectic style and energy in tune with Cheltenham’s idiosyncratic spirit. Our audience can watch an international headliner in the Big Top, catch emerging bands in the gardens, listen to talks from music industry leaders and dance the night away at our late night events. The Festival gardens offer a range of pop-up bars, supper clubs, street food and free live entertainment.

The Jazz Festival’s increasing popularity confirms we are continuing to deliver in our mission of widening access to and changing perceptions of jazz alongside engaging with new audiences and programming the core edgy events.

From the sponsorship of specific events through to brand building partnerships, Cheltenham Jazz Festival is able to offer bespoke partnerships that represent a unique way of contributing to our vision whilst offering extensive benefits in return.

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We are delighted to be a part of an event that is exciting for residents, businesses and visitors to the county. The opportunities offered by Cheltenham Jazz Festival have strengthened Endsleigh’s brand awareness country wide and given us the chance to demonstrate our dedication to our customers.

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”Endsleigh Insurance

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Brand positioning – position your brand amidst a premium music festival with an audience of over 35,000. Together we can build a package to mirror your brand, ethos and objectives.

Exposure – reach an unrivalled AB audience with a keen interest in quality music, food and drink.

Lead generation – increase your business relationships and generate new sales opportunities

Engaging clients and staff with exclusive and rewarding hospitality packages.

Supporting corporate social responsibility through our education and participation programme.

Extending high level networks through the sponsors and patrons of Cheltenham Festivals.

WHY SUPPORT US?Excellent and effective branding and accreditation allows our sponsors to align themselves and their message with a prestigious and respected organisation. Cheltenham Jazz Festival is committed to partnerships that achieve the sponsor’s objectives and support our cause.

You might like to consider the following opportunities:

Cheltenham Jazz Festival provides the perfect premium platform for Henry Westons Cider, as it allowed us to creatively engage with our consumers nationally as well as providing a uniquely different style of client entertaining for our trader partners.

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Roger Jackson, Commercial Director, H Westons & Sons Ltd ”

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DEMOGRAPHICS ▪ An increase of 37% on the box office

▪ 25,138 tickets sold

▪ Over 35,000 visitors

▪ 3,170 new bookers

▪ 85% of the audience is aged between 25 – 55 years old

▪ 93% of those attending a live event talked to others about their

experience

▪ Affluent audience with a high level of disposable income

▪ Over 7 hours of live radio on BBC Radio 2 with coverage reaching over

15 million listeners

▪ 5* reviews in the national press

▪ Partnership with 12 local schools showcasing 200 young musicians

ONLINE

▪ 1.3 million page views on cheltenhamfestivals.com during the Jazz Festival booking period February – May 2014

▪ 550,000 unique web users

▪ 639,000 people received a Jazz Festival related email between January and May 2014 with an open rate of 20%

▪ Enews sent regularly to Cheltenham Festivals database of over 45,000

▪ 23,000 twitter followers

▪ 11,000 facebook followers

PRINT

▪ 30,000 Festival brochures

OTHER

▪ 200 high net worth individual patrons

MARKETING COLLATERAL

FESTIVAL OVERVIEW

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VIP HOSPITALITY LOUNGEThe Hospitality Lounge provides a powerful platform for a company to showcase its brand to thousands of people. An opportunity that will enhance brand profile and create new connections through high net worth individuals and the business community.

▪ Naming rights to the venue

▪ Fully functioning and fully serviced structure

▪ Enhanced networking with over 1,000 guests

▪ External branding opportunity

▪ Internal branding opportunity

▪ Branded VIP passes for over 1,000 guests

▪ Bespoke area with waitress service

▪ Targeted sales to key influencers

▪ Product placement opportunities

▪ Bar sales opportunities (for drinks brands only)

Sponsoring the Hospitality Lounge will provide access to:

Thank you for a wonderful day at Cheltenham Jazz Festival…it will remain long in my memory.

“Christopher Bence, CEO, George Bence & Sons ”

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THE BIG TOPThe Big Top is at the heart of the Festival and the placeto be for all headline concerts throughout.

SPONSORSHIP CAN INCLUDE: ▪ King-pole banner on the roof of the Big Top ▪ Advertising on internal panels in the Foyer ▪ Exhibitor stand in the Foyer which can be used for

promotional activity ▪ Pop-up banners in the Foyer ▪ Product placement and sampling opportunity ▪ Complimentary VIP Festival tickets

With a footfall of 11,000 the Big Top is a hugelyvaluable opportunity for a sponsor to raise brand awareness and exposure.

“I’m only talking to y’all this way because this feels like my front room,” Cheltenham Jazz Festival favourite Gregory Porter tells the crowd packed into its Big Top. The singer’s not the only musician to feel at home at this exemplary, sun-blessed event. Mainstream names such as Roberta Flack, Laura Mvula and Jools Holland are the inviting entry into a bill whose substance is a broad church of compelling jazz.

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The Independent ”

It was wondrous... It was just extraordinary!

Moira Stewarton BBC Radio 2

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EVENTSAssociate your brand with world class headline events which offer opportunities to engage with committed and informed consumers.

ACCESS OUR AUDIENCE ▪ Brand the event space ▪ Logo in the Festival brochure, online and

the event ticket ▪ Distribute samples

CREATE UNIQUE ENTERTAINMENT ▪ Networking and corporate hospitality

opportunities to involve your clients ▪ Receive complimentary tickets ▪ Meet and greet with artists ▪ Access to the VIP Hospitality Lounge

Through working with Cheltenham Jazz Festival, your brand can be brought to life in line with your objectives and deliver a host of tangible benefits, including brand awareness, brand alignment, data capture, customer loyalty opportunities, consumer engagement and hospitality.

For any event you support the following opportunities are available:

Cheltenham Jazz Festival is a real music-lovers Festival.

“Laura Mvula ”

Cheltenham Jazz Festival always promises a rich and varied programme and a lovely vibe.

Birmingham Post

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EXPERIENTIAL ACTIVITYCheltenham Jazz Festival works with leading brands to engage on a more personal level helping to develop a meaningful relationship with our audience.

OPPORTUNITIES INCLUDE: ▪ Instant consumer feedback ▪ Provides direct engagement ▪ Experience ▪ Digital content ▪ Brand activation (Official Beer, Official

Coffee, Official Spirit etc) ▪ Site pitch for sampling / food matching ▪ Point of sale at the Festival Bar ▪ Category exclusivity (through a sponsorship

partnership)

During the Festival’s six days the gardens spring to life with pop-up bars, cafes, street food stalls and VIP spaces which provide a platform to activate you brand.

At night a programme of exciting late night events are designed to keep audiences entertained. With everything from DJs and caberet to late night jam sessions these events could tie into a brand’s wider marketing activities at the Festival as well as generating unique content.

Cheltenham Jazz Festival offers a regular blend of crowd-pleasers and state-of-the-art jazz. Best of all, they sometimes coincide.

“London Jazz News ”

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Laithwaite’s Wine is proud to be the Official Wine Partner of the Cheltenham Jazz Festival. For us it’s the perfect fit. Since we source our wines direct from the growers, we can tell the consumer the story behind every single bottle at the Festival

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”Laithwaite’s Wine

BESPOKE PACKAGESRelationships with our Major and Principal supporters are collaborative relationships which maximises opportunities, enhances brand awareness and extends the sponsorship across a variety of Festival platforms.

▪ Programme a series of special events in partnership with our team to achieve maximum alignment with your corporate objectives

▪ Sponsor a festival venue with naming rights, to establish high visibility branding

▪ Become an official Financial Partner, Food or Beverage partner throughout the Festival

▪ Sponsor the Guest Director – an international artist this individual will not only perform at the Festival but will work to bring their passion for music and key influences to help for the programme

▪ Sample your product to our ABC1 attendees ▪ Create your own space at the Festival providing free interactive activities ▪ Fund a festival Education project or Community Outreach work in line with

CSR objectives

We will work with you to build a programme of events, experiential activity and content that aligns with your brand values and target consumer.

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ENTERTAINING AT CHELTENHAM JAZZ FESTIVALCheltenham Jazz Festival has developed a unique hospitality package for companies to host key clients and entertain staff at the Festival.

With a host of experiences on offer Cheltenham Jazz Festival will work with you to tailor a package of hospitality at the Festival or co-create a special event with a performance / talk from an international artist.

Guests also enjoy a backstage tour, top price tickets and exclusive talks.

I was very flattered to be asked by Barclays to the Jamie Cullum lunch...A delicious lunch with interesting business people and incredible live music was a genuine treat and something I will never forget.

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Oli Christie, Founder & CEO, Neon Play ”Photo credit: mcphersonstevens.com

A hospitality package can include:

▪ Top price tickets ▪ Champagne and canapé

reception ▪ Access to the VIP

Hospitality Lounge ▪ A dedicated Cheltenham

Festivals Event Manager

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Please Note:*Production may incur extra cost outside of the sponsorship feeVAT will be applied on top of the sponsorship feeVIP Festival tickets include access to the Hospitality Lounge

For more information on sponsorship or to discuss the options available to you please contact:

Lisa GarrettDevelopment ManagerT: 01242 537259E: lisa.garrett@cheltenhamfestivals.com

Cheltenham Festivals, 109-111 Bath Road, Cheltenham

GL53 7LS

cheltenhamfestivals.com

Registered Charity no.251765