A graphic designer is a professional within the industry who assembles together images or motion graphics to create a piece of art. A graphic designer creates the graphics primarily. They are also sometimes responsible for and or take a teaching position, although these specialties may be assigned to specialists in various. A core responsibility of the designer's job is to present information in a way that is both accessible and aesthetic.

Sometimes, a graphic designer produces a piece purely from inspiration for self-satisfaction, or entertainment, but many work in the industry for clients who often wish to promote, advertise or publicize a certain topic or product.

Alexey Brodovitch (1898-1971) is a legend among graphic designers. He is Russian who fled the Bolshevik Revolution then moved to Paris and then New York. Brodovitch was one of the best design in the twentieth century. He was the art director of Harper's Bazaar for two decades (1934-58) designed and produced many highly collectible books with collaborators such as Richard Avedon and Andre Kertesz. He was a talented photographer and he also made an class called the Design Lab in New York it was a younger generation of photographers and designers who also become famous artists and art directors.

Alexey Alexey Brodovitch'sBrodovitch's

This book is a comprehensive This book is a comprehensive monograph on monograph on Brodovitch's life and work, Brodovitch's life and work, drawing from interviews. drawing from interviews.

He was the enfant terrible of graphic design in the He was the enfant terrible of graphic design in the nineties. His tortured typography prompted a vocal nineties. His tortured typography prompted a vocal camp of critics to accuse him of being flippant and camp of critics to accuse him of being flippant and of destroying the communicative basis of design. of destroying the communicative basis of design. But now the techniques of David Carson and those But now the techniques of David Carson and those of his countless imitators dominate advertising, of his countless imitators dominate advertising, design, the Web, and even motion pictures. design, the Web, and even motion pictures. Carson's cutting edge and explosive work spans Carson's cutting edge and explosive work spans from skateboard and surf books and magazines to from skateboard and surf books and magazines to the landmark Beach Culture magazine, to his the landmark Beach Culture magazine, to his groundbreaking grid-breaking work for Ray Gun, groundbreaking grid-breaking work for Ray Gun, and to handling major corporate identity accounts. and to handling major corporate identity accounts. In fact, the work of David Carson has been so high-In fact, the work of David Carson has been so high-profile that he's been termed "the most famous profile that he's been termed "the most famous graphic designer in the worldgraphic designer in the world.

David David CarsonCarson

A poster he A poster he

designeddesigned

David David Carson Carson inspired inspired many many designers designers and and created acreated a new new school of school of typographtypography and y and photograpphotography based hy based graphic graphic design. design.

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Milton Glaser was born in New York City. He studied at the Cooper Union Art School and the Academy of Fine Arts in Italy. With Seymour Chwast he co-founded Pushpin Studios in 1954, and New York Magazine in 1968. From book jackets and LP covers to ad posters and soup cans, Glaser has designed them all. In the introduction of his showcase, Art Is Work, which outlines Glaser's career over the past quarter century, he suggests that we substitute the word work for the word art , in order to "restore art to a central, useful activity in daily life." By subverting commonplace words, objects, and symbols in his own work, Glaser has accomplished that goal. For example, his highly recognized I love NY ad campaign turned T-shirts and bumper stickers into a mass of moving canvases.

Glaser has been the subject of many interviews, tributes, and retrospectives. His innovative works have been featured in numerous museums and galleries.

I Like I Like his his

workwork

I Like I Like his his

workwork

19971997

Milton Born 1929Milton Born 1929

He know for creating iconic He know for creating iconic imagery thatimagery that

becomes a symbol of its time becomes a symbol of its time and placeand place.

20002000

19661966

Saul BassSaul Bass (1920-1996) was one of the great (1920-1996) was one of the great graphic designers of the mid- to late-1900s. Born in graphic designers of the mid- to late-1900s. Born in New York City, he studied at the Art Students New York City, he studied at the Art Students League and Brooklyn College. He worked as a League and Brooklyn College. He worked as a freelance designer in New York until he opened his freelance designer in New York until he opened his studio in Los Angeles in 1946. His works included studio in Los Angeles in 1946. His works included logo designs for well-known companies such as logo designs for well-known companies such as AT&T and Alcoa, and print work for film ads. While AT&T and Alcoa, and print work for film ads. While designing the Carmen Jones movie poster, Otto designing the Carmen Jones movie poster, Otto Preminger asked Bass to design the movie's title Preminger asked Bass to design the movie's title sequence as well. He is probably most famous for sequence as well. He is probably most famous for his more than 70 creative title designs from 1954 his more than 70 creative title designs from 1954 to 1995. Below are posters for some of those to 1995. Below are posters for some of those movies, many of which are from his work with top movies, many of which are from his work with top movie directors Otto Preminger, Alfred Hitchcock, movie directors Otto Preminger, Alfred Hitchcock, Stanley Kubrick, and Martin ScorseseStanley Kubrick, and Martin Scorsese.

Born 1920 in New YorkBorn 1920 in New York

19691969