j.c. laugee, danone
TRANSCRIPT
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May 28th 2014
A STRONGER ECOSYSTEM FOR A STRONGER BUSINESS
http://www.dailymotion.com/video/xw4is6_danone-ecosystem-fund-paterniteok_news -
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DANONE VALUE CREATION
Danonesmission :
Bring health through food to as many people as possible
Danonesvalue chain :
Danonescompass :
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TRANSFORMING BUSINESS PRACTICES
Co-create business solutions with
social and economic value forDanoneand its
Ecosystempartners
Demo farm
Farmers common
capabilities
Family farming
Impluviumprotection
Salesschools
Micro-
distribution
networks
Caring services institutes for
micro-entrepreneurship
rBU
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100MALLOCATED TO SUPPORT BU & NFP CO-CREATION
40partners
48active projects
21 countries
44 M
committed
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BUSINESS CONTRIBUTING TO THE COMMON INTEREST
61 000 people empowered
Professional empowerment
Women empowerment
14 300 women empowered
in particular
Local capabilities creation
13 Mof turnover generated
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BUILDING COMPETITIVE ADVANTAGE FOR DANONE
Topline growthSecure sourcing & license to operate
Company reputation & brand equity Employees pride
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SOURCING : RECONNECT THE COMPANY WITH ITS UPSTREAM
FARMERS COMMON CAPABILITIES DEMO FARMREFERENT FARMERS NETWORK
FAMILY FARMING
CIATER
Indonesia
SOURCING
47 % of
total budget
19
projects
BUSINESS BENEFIT
Supply of raw materials
locally, promotion of
sustainable agriculture
practices
SOCIAL BENEFIT
Farmerslifeconditions &
income improvement
through empowerment
WHAT FOR ?Secure and develop milk and fruits sourcing through sustainable agriculture andfarmers empowerment with value for local consumers and communities
36 600
people
empowered
http://www.dailymotion.com/video/x13fbxx_ciater-dairy-development-program-sourcing-project-in-indonesia-english-subtitles_webcam?start=5 -
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3 KEY SUCCESS FACTORS
Business as
part of the
solution.
Co-creation
for common
good.
Leadership
for large
scale.
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Im respected in the
community and it inspires me
for further work and
achievements.Yulia
Milk coop leader,
Ukraine
Graciela
Wastepicker, Mexico
I used to be a garbage
sorter, and thanks to this
project Im now an
environmentalist.
EXAMPLES OF PARTNERS & GM TESTIMONIES
Henri de lEpine
Danone Dairy Egypt General Manager
Supporting the smallholders to improve their living standards by
producing more high quality milk is a perfect model for combining social
development goals with business ambition.
Check the Danone Ecosystem
Fund
website to learn about theprojects!
ecosysteme.danone.com
Go on Danonesblog
around social
innovation to discoverour actions!
downtoearth.danone.com
http://ecosysteme.danone.com/http://ecosysteme.danone.com/http://ecosysteme.danone.com/http://ecosysteme.danone.com/ -
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Childrens Magic 10