jca strategic national arts alumni project (snaap) 2012 report …€¦ · · 2013-09-09jca...

JCA Strategic National Arts Alumni Project (SNAAP) 2012 Report and Findings: Executive Summary

24% more satisfied with career advising 11% more likely to have job placement before they graduate

17% more likely to have first employment in the area of their studies 19% more likely to make a financial contribution to the arts

29% more satisfied with internship opportunities 24% more preparation in leadership skills

13% more job security Last October and November, Jordan College of the Arts conducted an extensive survey of our alumni through the Strategic National Arts Alumni Project. •SUMMARY (this document) •BRAGGING POINTS •ANALYSIS (PDF) The Survey The SNAAP survey is an extensive online survey of alumni from arts institutions. The instrument includes over 100 questions and includes opportunities for commentary. Jordan College was one of 127 arts institutions to take part during 2011 and 2012. We have accomplished our three goals:

1. To meaningfully engage our alumni 2. To identify past points of strength and weakness and provide a benchmark for improvement 3. To develop reliable data for marketing

The survey was available for response during October and November 2012. JCA was aggressive in informing our alumni of the importance of participation, resulting in a response rate better than most institutions participating. Our response rate was 26% (598 respondents), more than double the rate of other Midwest institutions and considerably higher than the 17% average response rate nationwide. Finally, the email research provided by SNAAP resulted in finding nearly 650 new or corrected emails for our alumni.

Report The report, including answers to questions and hundreds of pages of commentary, became available in May 2013. JCA’s analysis has just been completed and is attached. In the report and in our analysis, responses of our alumni are compared to alumni of four comparison groups:

1. Private institutions that are similar to ours from among all participating institutions 2. Public and private institutions similar to ours that are located in the Midwest 3. Public and private institutions similar to ours that are located across the country 4. The full group of 127 institutions

Findings: Brilliant Blue Of the 72 most relevant comparative questions or question parts, Butler leads the field in all but 12, and in some areas we lead by more than 20%. We trail in only four questions. From the survey results, we have pulled 25 specific bragging points, 12 positive statements based on averaging groups of similar questions, and four points of concern. These are listed on the following pages.

JCA Strategic National Arts Alumni Survey (SNAAP) 2012

Jordan College of the Arts: Bragging Points 1. 96% of JCA alumni rated their college experience at good or excellent.

2. JCA alumni are 10% more likely to say they would attend Butler again than their peers from similar Midwest schools.

3. Given the chance to do it again, 4 out of 5 JCA alumni would enroll at Butler for their degree.

4. 91% of JCA alumni would recommend Butler to a student like them.

5. JCA alumni are 13% more likely to be satisfied with performance/exhibition/presentation experiences than similar schools across the country.

6. JCA alumni are 12% more satisfied with opportunities to take non-arts classes than other schools in the survey.

7. JCA alumni are 24% more satisfied with career advising than similar schools across the country.

8. JCA alumni are 29% more satisfied with internship opportunities than other schools in the survey.

9. JCA alumni report a 14% greater sense of belonging at Butler than at similar schools in the Midwest.

10. JCA alumni felt 14% more prepared for further education than at similar schools in the Midwest.

11. JCA alumni report 14-15% more preparation in clear writing, persuasive speaking, and project management skills than other schools in the survey.

12. JCA alumni report 24% more preparation in leadership skills than other schools in the survey.

13. JCA alumni reported 27% more development in teaching skills than at similar schools in the Midwest.

14. JCA alumni were 17% more likely to stay in contact with mentors and teachers than at other schools in the survey.

15. JCA alumni were 11% more likely to have a job before they graduated than at other schools across the country.

16. JCA alumni were 17% more likely to have a first job related to their training than at similar schools across the country.

17. JCA alumni were 19% more likely to report that faculty had a major influence on their careers than at similar schools across the country.

18. JCA alumni are 13% more likely to say that their arts training was relevant to their jobs.

19. JCA alumni report 13% more job security than at similar schools across the country.

20. JCA alumni are 10% more likely to find opportunities for creativity in their jobs than at similar schools in the Midwest.

21. JCA alumni are 13% more likely to be able to contribute to the greater good than at similar schools in the Midwest.

22. JCA alumni are 12% more likely to be satisfied with opportunities for career advancement than at similar schools in the Midwest.

23. JCA alumni are 11% more likely to report that their current jobs reflect their interests, personality, and values than at similar schools in the Midwest.

24. JCA alumni are 14% more likely to volunteer at an arts organization than at similar schools in the Midwest.

25. JCA alumni are 19% more likely to make financial contribution to an arts organization than at similar schools in the Midwest.

SNAAP Comparisons 2012 8/21/13 Page 1

Overall ImpressionLargeGap

SmallGap

LeaderTrailer

9Overall, how would you rate your experience at this institution while pursuing your undergraduate degree? Good or Excellent

Overall experience 96% 91% 90% 91% 91% 6 5

10If you could start over again, would you attend this institution? Probably or Definitely

Attend again 82% 73% 72% 73% 75% 10 7

11Would you recommend this institution to another student like you? Probably or Definitely

Recommend 91% 84% 86% 86% 87% 7 4

AVERAGE 90% 83% 83% 83% 84% 8 5

Jordan College of the Arts Strategic National Arts Alumni Project (SNAAP) 2012

(undergraduate Level)

Chart Label

But

ler

Priv

ate

Mid

wes

tN

atio

nSN

AA

P

Butler

Similar Nation-Wide

Similar Private

Better by 20%+

Better by 10-20%

Trailing

Ove

rall

Impr

essi

on

SNAAPQuestionNumber SNAAP Wording

Similar Midwest

0%

20%

40%

60%

80%

100%

120%

Overall experience A5end again Recommend AVERAGE

Overall Impression

Butler

Private

Midwest

NaFon

SNAAP


Satisfaction with…

12.1At this institution, satisfaction with opportunities to perform, exhibit, or present your work: Somewhat or Very Satisfied

Show work 91% 81% 80% 78% 81% 13 10

12.2At this institution, satisfaction with opportunities to work in a different artistic discipline from your own: Somewhat or Very Satisfied

Work in otherdisciplines 71% 64% 69% 68% 75% 7 (4)

12.3At this institution, satisfaction with opportunities to take non-arts classes: Somewhat or Very Satisfied

Non-artsclasses 90% 85% 85% 85% 78% 12 5

12.4At this institution, satisfaction with instructors in classrooms, labs, and studios: Somewhat or Very Satisfied

Instructors 96% 92% 89% 89% 90% 7 6

12.5At this institution, satisfaction with academic advising: Somewhat or Very Satisfied

Academicadvising 79% 63% 64% 61% 61% 18 15

12.6At this institution, satisfaction with advising about career or further education: Somewhat or Very Satisfied

Advising forcareer or further study

66% 42% 52% 44% 44% 24 10

12.7At this institution, satisfaction with opportunities for degree-related internships or work: Somewhat or Very Satisfied

Internshipor work 70% 50% 45% 43% 41% 29 25

12.8At this institution, satisfaction with opportunities to network with alumni and others: Somewhat or Very Satisfied

Networking 60% 48% 54% 49% 49% 12 6

12.9At this institution, satisfaction with sense of belonging and attachment: Somewhat or Very Satisfied

Sense ofbelonging 88% 73% 76% 74% 76% 15 12

12.10At this institution, satisfaction with freedom and encouragement to take risks: Somewhat or Very Satisfied

Encouragementto take risks 83% 81% 80% 80% 83% 3 0

AVERAGE 79% 68% 69% 67% 68% 12 8

Sati

sfac

tion

wit

h…

0%

20%

40%

60%

80%

100%

120%

Show work Work in other disciplines

Non-‐arts classes

Instructors Academic advising

Advising for career or

further study

Internship or work

Networking Sense of belonging

Encouragement to take risks

AVERAGE

Sa0sfac0on with…

Butler Private NaFonal NaFon SNAAP


Preparation for the Future (1)

13How well did this institution prepare you for your further education? Fairly or Very Well

Prep for further study 68% 54% 57% 54% 56% 14 11

14.1How much this institution helped you acquire or develop: critical thinking and analysis of arguments and information: Some or Very Much

Critical thinking 89% 87% 88% 87% 89% 2 0

14.2How much this institution helped you acquire or develop: broad knowledge and education: Some or Very Much

Broad knowledge 95% 87% 91% 89% 90% 8 4

14.3How much this institution helped you acquire or develop: improved work based on feedback from others: Some or Very Much

Improvementfrom feedback 93% 92% 90% 91% 92% 3 1

14.4How much this institution helped you acquire or develop: creative thinking and problem solving: Some or Very Much

Creative thinking 93% 92% 93% 93% 93% 1 1

14.5How much this institution helped you acquire or develop: research skills: Some or Very Much

Research skills 74% 71% 73% 70% 73% 4 1

14.6How much this institution helped you acquire or develop: clear writing: Some or Very Much

Clear writing 84% 78% 80% 75% 69% 15 4

14.7How much this institution helped you acquire or develop: persuasive speaking: Some or Very Much

Persuasive speaking 75% 69% 60% 66% 61% 15 9

14.8How much this institution helped you acquire or develop: project management skills: Some or Very Much

Project management skills 80% 73% 76% 70% 66% 14 4

Prep

arat

ion

for

the

Futu

re (

1)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Prep for further study

CriFcal thinking Broad knowledge Improvement from feedback

CreaFve thinking Research skills Clear wriFng Persuasive speaking

Project management

skills

Prepara0on for the Future (1)

Butler Private Midwest NaFon SNAAP


Preparation for the Future (2)

14.9How much this institution helped you acquire or develop: technological skills: Some or Very Much

Technological skills 65% 64% 72% 66% 69% (7) 1

14.10How much this institution helped you acquire or develop: artistic technique: Some or Very Much

Artistictechnique 95% 92% 93% 92% 92% 3 2

14.11How much this institution helped you acquire or develop: financial and business management skills: Some or Very Much

Business management skills 38% 28% 36% 28% 22% 16 2

14.12How much this institution helped you acquire or develop: entrepreneurial skills: Some or Very Much

Entrepreneurial skills 34% 32% 35% 31% 24% 10 (1)

14.13How much this institution helped you acquire or develop: interpersonal relations and working collaboratively: Some or Very Much

Working collaboratively 92% 87% 85% 83% 76% 16 7

14.14How much this institution helped you acquire or develop: leadership skills: Some or Very Much

Leadership skills 88% 78% 77% 73% 64% 24 11

14.15How much this institution helped you acquire or develop: networking and relationship building: Some or Very Much

Networking building 75% 67% 68% 64% 59% 16 7

14.16How much this institution helped you acquire or develop: teaching skills: Some or Very Much

Teaching skills 78% 55% 60% 51% 53% 27 18

AVERAGE(Parts 1 and 2) 77% 71% 73% 70% 68% 11 5

Prep

arat

ion

for

the

Futu

re (

2)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Technological skills

ArFsFc technique

Business management skills

Entrepreneurial skills

Working collaboraFvely

Leadership skills Networking building

Teaching skills AVERAGE (Parts 1 and 2)

Prepara0on for the Future (2)



Campus Life

15.1How often you did the following while enrolled at this institution: participated in community service: Sometimes or Often

Community service 54% 43% 42% 41% 39% 16 12

15.2

How often you did the following while enrolled at this institution: participated in co-curricular activities (organizations, campus publications student government, fraternity or sorority, sports): Sometimes or Often

Co-curricular activities 73% 52% 52% 52% 46% 26 21

15.3

How often you did the following while enrolled at this institution: had serious conversations with students who are different from you in terms of their ethnicity, religious beliefs, political opinions, or personal values: Sometimes or Often

Interact with studentsdifferent from you 77% 84% 78% 80% 79% (3) (1)

AVERAGE 68% 60% 57% 58% 55% 13 11

Cam

pus

Life

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Community service Co-‐curricular acFviFes Interact with students different from you

AVERAGE

Campus Life

Butler

Private

Midwest

NaFon

SNAAP


Special Curricular Activities

16.1Did you do the following while at this institution? Work with a faculty member on a project: Yes

Work with a facultymember on a project 88% 68% 65% 62% 66% 26 22

16.2Did you do the following while at this institution? Work with an artist in the community: Yes

Work with an artist in the community 76% 50% 40% 40% 43% 36 23

16.2Did you do the following while at this institution? Study abroad: Yes

Study abroad 16% 27% 11% 20% 16% (11) 0

16.4Did you do the following while at this institution? Internship: Yes

Internship 55% 49% 38% 39% 34% 21 16

16.5

Did you do the following while at this institution? Complete a portfolio (a document/record of your cumulative artistic work): Yes

Complete a portfolio 28% 38% 53% 48% 63% (35) (20)

AVERAGE 53% 46% 41% 42% 44% 7 8

Spec

ial C

urri

cula

r A

ctiv

itie

s

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Work with a faculty member on a project

Work with an arFst in the community

Study abroad Internship Complete a por\olio AVERAGE

Special Curricular Ac0vi0es

Butler

Private

Midwest

NaFon

SNAAP


Since you left, did you use…

18.1

Have you used any of the following support services that may be offered by this institution since you left there? Advising for further education: Yes

Advising for further education 11% 8% 8% 8% 8% 3 3

18.2Have you used any of the following support services that may be offered by this institution since you left there? Career services: Yes

Career services 15% 23% 19% 20% 21% (8) (4)

18.3

Have you used any of the following support services that may be offered by this institution since you left there? Continuing education and training: Yes

Continuing education and training 8% 7% 8% 7% 10% (2) 0

18.4

Have you used any of the following support services that may be offered by this institution since you left there? Networking opportunities: Yes

Networking opportunities 33% 33% 31% 31% 28% 5 2

18.5

Have you used any of the following support services that may be offered by this institution since you left there? Opportunities or resources to present artistic work: Yes

Opportunities to presentartistic work 12% 13% 11% 11% 13% 1 (1)

18.6

Have you used any of the following support services that may be offered by this institution since you left there? Continued access to mentor and teachers: Yes

Continued accessto mentor and teachers

49% 39% 36% 33% 32% 17 13

AVERAGE 21% 21% 19% 18% 19% 3 2

Sinc

e yo

u le

ft, d

id y

ou u

se…

0%

10%

20%

30%

40%

50%

60%

Advising for further educaFon

Career services ConFnuing educaFon and training

Networking opportuniFes

OpportuniFes to present

arFsFc work

ConFnued access to mentor

and teachers

AVERAGE

Since you leB, did you use…?

Butler

Private

Midwest

NaFon

SNAAP


Time to First Job

20aAfter leaving institution, time to first job: before leaving

Before leaving school 37% 28% 28% 26% 30% 11 7

20bAfter leaving institution, time to first job: 1-4 months

1-4 months 33% 32% 31% 34% 32% 2 (1)

20cAfter leaving institution, time to first job: 4-12 months

4-12 months 11% 16% 15% 18% 15% (7) (4)

20d After leaving institution, first job: < 1 year < 1 year 81% 76% 74% 78% 77% 7 3

AVERAGE 41% 38% 37% 39% 39% 3 1

Tim

e to

Fir

st J

ob

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Before leaving school 1-‐4 months 4-‐12 months < 1 year AVERAGE

Time to First Job

Butler

Private

Midwest

SNAAP

SNAAP


First Job Related to Your Training

21aHow closely related was your first job or work experience to your training at this institution? Closely Related

Closely Related 62% 43% 49% 45% 46% 19 13

21bHow closely related was your first job or work experience to your training at this institution? Somewhat Related

Somewhat Related 12% 18% 17% 20% 20% (8) (5)

21cHow closely related was your first job or work experience to your training at this institution? Somewhat or Closely Related

Somewhat orClosely Related 74% 61% 66% 65% 66% 13 8

25Have you ever worked, either full- or part-time, in an occupation as an artist (where you create or perform your art?)

Have you workedas an artist? 72% 70% 67% 71% 74% 5 (2)

AVERAGE 55% 48% 50% 50% 52% 7 4Firs

t Jo

b R

elat

ed t

o Yo

ur T

rain

ing

0%

10%

20%

30%

40%

50%

60%

70%

80%

Closely Related Somewhat Related Somewhat or Closely Related

Have you worked as an arFst?

AVERAGE

First Job Related to Your Training

Butler

Private

Midwest

NaFon

SNAAP


Influences on Career

40.1How much influence has each of the following networks developed at this instruction had on your career? Classmates: Major Influence

Student peer network 21% 28% 22% 24% 26% (5) (1)

40.2

How much influence has each of the following networks developed at this instruction had on your career? Faculty or Instructors: Major Influence

Faculty or instructor network 52% 36% 39% 33% 39% 19 13

40.3

How much influence has each of the following networks developed at this instruction had on your career? Staff members or advisors: Major Influence

Staff or advisor network 24% 14% 16% 13% 13% 11 8

AVERAGE 32% 26% 26% 23% 26% 8 7

Influ

ence

s on

Car

eer

0%

10%

20%

30%

40%

50%

60%

Student peer network Faculty or instructor network Staff or advisor network AVERAGE

Influences on Career

Butler

Private

Midwest

NaFonal

SNAAP


Current Employment

42Current employment status: Full Time (> 34 hours/week)

Full Time 70% 62% 65% 62% 62% 8 5

43.8-43.10Current occupation is arts educator (higher ed, K-12, private)

Occupation is arts education 39% 24% 24% 19% 22% 20 15

49

Overall, how relevant is your arts training at this institution to your current work in the occupation where you spend the majority of your time? Relevant or Very Relevant

Relevance of training to occupation 66% 54% 56% 53% 59% 13 7

AVERAGE 58% 47% 48% 45% 48% 14 9

46Occupation in which you spend the majority of your time

Occupation in which you spend the majority of your time

K-12 ed film/TV K-12 ed unemplgraphicdesign

Cur

rent

Em

ploy

men

t

0%

10%

20%

30%

40%

50%

60%

70%

80%

Full Time OccupaFon is arts educaFon Relevance of training to occupaFon AVERAGE

Current Employment

Butler

Private

Midwest

NaFon

SNAAP


Satisfaction with Current Job

50.1

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Job security: Somewhat or Very Satisfied

Job security 84% 72% 72% 71% 73% 13 11

50.2

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Opportunity to be creative: Somewhat or Very Satisfied

Be creative 80% 72% 70% 72% 75% 10 5

50.3

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Income: Somewhat or Very Satisfied

Income 66% 61% 61% 60% 61% 6 5

50.4

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Balance between work and non-work life: Somewhat or Very Satisfied

Work/lifebalance 74% 67% 67% 69% 70% 7 4

50.5

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Opportunity to contribute to the greater good: Somewhat or Very Satisfied

Contribute tothe greater good 83% 70% 70% 80% 73% 13 3

50.6

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Opportunity for career advancement: Somewhat or Very Satisfied

Career advancement 72% 66% 60% 63% 64% 12 8

50.7

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Work that reflects my personality, interests, and values: Somewhat or Very Satisfied

Work that reflects my interests 84% 74% 73% 74% 76% 11 8

50.8

Level of satisfaction with each of the following aspects of your current work in the occupation where you spend the majority of your time: Overall job satisfaction: Somewhat or Very Satisfied

Overall job satisfaction 85% 79% 77% 78% 79% 8 6

AVERAGE 79% 70% 69% 71% 71% 10 6

Sati

sfac

tion

wit

h C

urre

nt J

ob

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Job security Be creaFve Income Work/life balance

Contribute to the greater good

Career advancement

Work that reflects my interests

Overall job saFsfacFon

AVERAGE

Sa0sfac0on with Current Job



Giving Back to the Arts in Last 12 Months

53a

The ways in which you have supported the arts in the past 12 months (other than performing, creating or exhibiting your own artwork): Volunteered at an arts organization

Volunteered at an arts organization 38% 26% 24% 25% 26% 14 12

53b

The ways in which you have supported the arts in the past 12 months (other than performing, creating or exhibiting your own artwork): Served on the board of an arts organization

Served on the board of an arts organization 18% 12% 10% 11% 12% 8 6

53c

The ways in which you have supported the arts in the past 12 months (other than performing, creating or exhibiting your own artwork): Volunteered to teach the arts

Volunteered to teach the arts 22% 19% 16% 17% 18% 6 4

53d

The ways in which you have supported the arts in the past 12 months (other than performing, creating or exhibiting your own artwork): Donated money to an arts organization or an artist

Donated money to an arts organization or artist 56% 43% 37% 42% 40% 19 14

53eThe ways in which you have supported the arts in the past 12 months (other than performing, creating or exhibiting your own artwork): Attended an arts event

Attended an arts event 93% 89% 84% 87% 85% 9 6

AVERAGE 45% 38% 34% 36% 36% 11 8Giv

ing

Bac

k to

the

Art

s in

Las

t 12

Mon

ths

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Volunteered at an arts organizaFon

Served on the board of an arts organizaFon

Volunteered to teach the arts

Donated money to an arts organizaFon or arFst

A5ended an arts event

Giving Back in the Last 12 Months

Butler

Private

Midwest

NaFon

SNAAP

jca strategic national arts alumni project (snaap) 2012 report …€¦ · · 2013-09-09jca...

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