1

2

A look back on six explosive months – NP Eva Hye Langkjær ................................................................... 4

Programs .................................................................................................................................................. 5

Development ........................................................................................................................................ 5

JCI Day .............................................................................................................................................. 5

Value of the JCI Membership............................................................................................................ 5

Projects to higher level ..................................................................................................................... 6

Training ................................................................................................................................................ 7

JCI in Motion......................................................................................................................................... 9

Human Resources ................................................................................................................................. 9

JCI Support ......................................................................................................................................... 10

Awards ............................................................................................................................................... 10

VP-Team ................................................................................................................................................. 11

JCI Nordic Region ................................................................................................................................ 11

JCI Center Region................................................................................................................................ 12

JCI Southern Region ............................................................................................................................ 12

JCI Zealand Region .............................................................................................................................. 13

JCI Capital Region ............................................................................................................................... 13

Communication and branding ................................................................................................................ 14

New website: www.jci.dk ................................................................................................................... 14

New intranet under website............................................................................................................... 14

Online social media ............................................................................................................................ 14

Facebook ........................................................................................................................................ 14

LinkedIn .......................................................................................................................................... 15

Twitter ............................................................................................................................................ 15

Publications .................................................................................................................................... 15

Examples: Publications ................................................................................................................... 16

Supporting actions for online strategy ........................................................................................... 16

Competence Day................................................................................................................................. 16

Online Presence: A guide for best practices ........................................................................................ 16

Partnerships ........................................................................................................................................... 16

International Relations ........................................................................................................................... 17

Twinning ................................................................................................................................................. 17

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General Legal Council ............................................................................................................................. 17

Robert’s Rules of Order training ......................................................................................................... 17

JCI Parliamentary Procedure .............................................................................................................. 17

Must-win battles .................................................................................................................................... 17

Local organizations deliver quality ..................................................................................................... 17

The JCI Day ......................................................................................................................................... 18

Visibility though branding .................................................................................................................. 18

Note for this report: Please bear in mind that many links refers to sites and events listed in Danish.

4

We are more than half way through 2014 and I must admit; I am proud! In JCI Denmark we have

dedicated members all over the country that yet again have made incredible impact on society – being

feeding homeless, cleaning the city by educating students about pollution from their trash, making

students see working life either through being a “shadow” to an employee or following a leader for

one day and much more great projects.

The focus of JCI Denmark this year is to secure the core of the organization. Be professional, ambitious

and then shout it out loud so that people hear about us. This has generated new initiatives – one being

the JCI Day where 61% of all Danish local organizations participated with activities that created

awareness of the work they are doing. This gave a lot of media coverage and more than 100 guests to

our local organizations throughout the country. A big success on both local and national level, and a

project that can easily be copied all over the world.

Looking at the core also means seeing the individual member. We have started looking at this part of

the organization with the eyes of professional businesses and therefore it is all about Human

Resources. When translating it into a subject that people know about it is easier to take the learning

from JCI and use it in your professional life. Therefore, the group formerly known as MEC, now called

HR, has been working on “hiring the right people” and “keeping the best employees and making them

even better”. Offerings on personal development skills, educating trainers as well as individuals and

introduction programs to new members has been the focus for HR. We have encouraged local

chapters to look at their monthly meetings and the way they do things, and we have put a lot of

emphasis on boards’ and LP’s education and their roles in the organization.

In that way, we are one step closer to having settled the basics in every local organization and this

work will continue through the year. Having settled the foundation will also make us able to grow and

develop and I look forward to following the work in the coming months and see how it will grow with

new energy in the years to come. I look forward to putting all my energy into making the next six

months even more explosive than we have already seen.

and let’s

All the best,

Eva

5

These first six months have been full of activities and I’m proud

of the things we’ve achieved. The first half year has been

dominated by positive challenges – challenges that we’ve learned

a lot from. This report will take us back to these activities, before

we start to look ahead for the rest of 2014. A JCI year is not a

sprint, but actually more like running a marathon! It takes strong

legs and a lot of energy during the entire distance, but we are

ready with that energy and constructive discussion so we can be

just as proud of second half of 2014 as we are of the first half.

Directors Karen Würtz and Thomas Grønbæk

A Development team was established in 2014 as a new focus area. Our focus for the year is to study

the organization and the members to gather information on what our members have learned from

their membership – personally and professionally. Furthermore, we have facilitated the national JCI

Day, with the purpose of getting as many local organizations as possible to execute a project in their

local community on April 30th to create a synergy effect and thereby get more attention from the

world outside of JCI Denmark. Our third focus area is to bring projects to a higher level.

We have created branding material, which all the local organizations could use. The material

consisted of a logo, t-shirts (donated by one of the local organizations), a folder about JCI,

information about member service and information about ‘how to make partnerships’.

We orchestrated that the JCI Denmark Foundation offered a donation equivalent to $7.000,-,

which the local organizations could apply for, to support their individual JCI Day activity.

We conducted a JCI Day workshop at our national program for all local presidents as well as

workshops for two of the regions.

We ensured support between the national team, local presidents, and local project members

around Denmark.

We are proud of the result! 61% of the local organizations participated in the JCI Day, and

most local organizations managed to get media coverage across the country.

To understand the members and their benefit from the JCI organization, a survey has been completed.

The purpose was to understand what JCI means to our members and as a result, become better at

explaining it to others outside the organization.

In order to survey the value of membership, we have:

Developed a questionnaire considering benefits for present and past members.

Figure 1: Claus Rasmussen,

Executive Vice President Programs

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Done a photo-shoot at the national spring conference, getting photos of 65 juniors and

seniors.

Motivated for participating in the survey through local presidents, Facebook, Vice Presidents

and the national newsletter.

Promoted participation via two national competitions.

Facilitated a workshop at our spring conference, targeting the members responsible for HR,

communication and PR/branding.

Contacted all of our senior members in JCI Denmark requesting them to fill out the

questionnaire.

Started the analysis of the data gathered in the survey.

In Denmark, we do many good projects, but often people learn it the “hard” way due to missing

project management tools. This brings a lot of learning opportunities, but also puts a limit on the level

of projects we can execute. A third focus for the Development team is to increase the level of project

management and project participation in the local organizations.

In order to support this we…

arranged a project management workshop at Competence Day West1, where we conducted

courses considering ‘idea generation’, ‘user understanding and involvement’ and ‘project

description’. 30 members participated and benefitted from the different workshops.

developed input for JCI head quarter about further development of the JCI Impact course.

Response is pending.

continue to offer support to the local organization’s local projects.

1 National event, created in cooperation with Communication and Branding.

Picture from one of the local

organization’s JCI Day. Here they

arranged a key note speech with Anker

Boye, mayor in Odense – the city where

the Danish National President is a

member.

7

Training manager Michael Kærgaard

As training continues to be one of the key activities for our members’ personal development, this area

is very important at national level in JCI Denmark. Furthermore, in 2013 the general assembly decided

to increase the local focus on the official JCI trainings by adding them in our constitution, thus they are

one of the key goals for the training team in 2014.

To support the above-mentioned focus, the training team aims to ensure that we have at least 5 active

trainers for the official JCI courses (JCI Achieve, JCI Impact, JCI Admin) and recommended JCI courses

(Networking, Omoiyari and others). By ensuring that we have qualified active trainers, we ensure that

JCI Day: JCI Vejle sold food for the

cause of creating awareness

about food waste. The food was

sponsored by a national hotel

chain.

The logo that was made for the JCI Day and

part of the branding material for all local

organizations.

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our local organizations have access to

trainers and thereby improve their

skills. We are proud that we in

Denmark have 10 JCI Admin trainers

and no less than 15 trainers who can

conduct JCI Achieve and JCI Impact. In

the JCI recommended courses, 5

trainers are ready to teach

Networking and Omoiyari.

At the areas conferences in Asia and

Europe, two new JCI recommended

courses were introduced, with Danish

participation; Effective Meetings and

Effective Communication, which are

now ready to be offered to the local organizations.

In May 2014, the first “JCI Trainer Academy” was completed in Denmark, initiated by a local

organization. Over 4 days, 16 participants learned about arranging and facilitating different kinds of

trainings. The final examination was executing their own training, which they had developed during

the course. The trainer academy was a great success and it is already announced that it will be

arranged again next year.

Another service for the trainers is a Train-the-trainer course, which will focus on teaching existing

trainers to improve their skills. Focus will be on learning techniques, facilitation, questioning

techniques as well as practical discussions. The course will be held in the third quarter.

During autumn 2014 we will continue working on creating a clear structure for the training area again

to make it easier for the local organizations to get an overview of possible trainings and trainers and

thereby hopefully arrange more trainings sessions.

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Project manager Sanne Hessel

JCI in Motion is one of the new initiatives in 2014. The mission is to create high impact all around

Denmark with a national project, where many local organizations work together. The aim is to set the

scene around movement; to unite JCI members, physical movement, the communities and local

businesses in one big project.

One of the aims for the project team is to create a partnership with a known national organization that

could benefit from the purpose of the JCI in Motion. During the first half year the team has managed

to get in contact with The Danish Cancer Society who is very positive about a partnership for the

project. The team are already working on the input from the cancer society and we plan it is planned

that in October, local organizations will conduct multiple activities raising awareness to JCI and cancer.

The Danish Cancer Society wishes help to become more visible, and they particularly want us to help

with “manpower”. The local organizations as well as the cancer society are returning with positive

feedback.

To engage the local organizations they are asked to participate with one or more of the following

activities:

A relay that goes from local organization to local organization on Facebook

Nominations concerning movement

Choose from a list of activities, presented by the project team

Rina Dybdal, HR Director

One of the national goals in 2014 is to make JCI’s structure and language more aligned with the world

sounding us. Among others this meant that the Membership Extension Comity (MEC) has changed

name to Human Resources, HR. Besides marketing the new name and corporate language, the team

will focus on creating more focus on the local boards as well how they can support on the HR issues in

the local organizations.

During the first 6 months HR has been working on emphasizing the change of name from MEC to HR.

We’ve changed the name change to make it easier for “corporate Denmark” to understand what JCI

members mean, when we talk about JCI in the external soundings. It takes time and energy to

implement this change as it is a mindset change. We’ve used a Facebook page and the national

newsletter for promoting the name, and we’re happy to report that many local organizations are also

using the new name in their local committees.

On the more practical side, a toolkit has been developed for the local boards. It’s hard copy folder,

which contains 20 pages of useful, practical information for the board members. This folder has been

given to all local boards. In regards to the local boards, we’ve also successfully held the first reception

for board members at our spring conference. It was a great success to bring together board members

from different local organizations and we are hoping to repeat it at our national conference later this

year. The reception will improve networking between local organizations and help new board member

to better understanding their place in the organization.

10

Regarding communication, we are using Facebook a lot. In the second half of 2014 we will continue to

use this media to communicate about recruitment, integration, retention of members and being a

board member. We also plan to put different members in the “hot seat” in the newsletter, to increase

focus on retention of members, in order to find out why the number of members is declining. Finally,

we are also working on a membership campaign and a welcome package.

JCI Support began the year as a new initiative concerning support and knowledge sharing to all

members. This initiative needed to find its position among all the other groups in which it has

succeeded during the last six months.

We have particularly helped the local organizations in areas that not fully fall within the field of VPs

and board. This involves helping local projects and members considering running for local president

this autumn, information sharing and many other things.

A considerable part of the knowledge sharing and support has been building a “library” consisting of

documents relevant for all members. This involves a long list of topics such as project management,

HR, international activities, information about conferences and other things. The aim is to put these

documents on the new intranet. Another important part of our work these last six months is the

construction of our Facebook page, “JCI Support”, where all members can ask questions, read practical

information and share knowledge.

Anders Tipsmark, Award manager

When you have the best project you want

everyone to know!

In June, at the European Conference in Malta JCI

Denmark won the Award for Best Local

Community Development Program. This was the

culmination of 6 months of training and focus on

project evaluation and writing the perfect award

application.

In January, 2 training sessions were held, with

the focus on promoting and explaining the

Awards Program, in order to increase both the

number and the quality of award applications.

These training sessions were motivated by a desire to encourage and help more local organizations to

write award applications. In Denmark, we have a few local organizations with a strong tradition of

writing good award applications, but most local organizations do not have the knowhow and skills to

undertake such project.

During the training sessions the different categories of the awards program was presented along with

examples of previous winners. Also some winning applications from previous years were presented

and used as case studies. Examples were presented, of how good story telling and thorough

11

documentation, could be used together to sell the impact and results of a good project. The result of

these training sessions was immediate: 60 projects were nominated across 16 categories, an increase

in nominations of 33% from previous years. Even better was it to see that the quality was such that

most winners were found by small margins and split decisions among the judges.

From this strong pool of applications, six were nominated for an award at the European Conference.

Of these one was a close runner up and one won: JCI Aalborg with Victims of Violence won for Best

Local Community Development Program.

In the Nordic Region we have seen great activity in many

aspects over the past half year. All local organisations have

hosted interesting monthly meetings, and several have

initiated extra meetings of various sorts, e.g. courses on

communication, Insights Discovery, networking sessions,

after-work meetings, and social gatherings. Quite a few

members of the Nordic region have attended national

activities, such as The Danish JCI Academy, The JCI Day,

National Competence Day, Great Development Day and

Public Debating Day showed participation from the north2.

At the Danish National Spring Conference and the

European Conference many Nordic members participated as

well.

In the regional

board we have

also been hosting activities: JCI Admin training was held in

February and also two regional meetings one extraordinary

general assembly. Two “JCI Family Days” and “Kickstart your

Training career” was planned, but too few members signed

up. Maybe this indicates the high level of activity in the

region, as some local organisations also have been

struggling with participants for planned events. All Local

Presidents in the north work closely together, and are

showing tremendous efforts to provide their members with

themselves with opportunities, and achieve the very best of

their membership. Well done!

2 Great Development Day and Public Debating Day are national events, focusing on the organizational development of JCI in Denmark, and the national public speaking and debating competitions.

12

Since the beginning of the year, Center Region of Jutland has been at full speed with lots of meetings

and activities. Activities have included the local boards preparing for the year by attending a regional

kick-off event, a regional general assembly and two regional meetings.

Up next are the regional finals in the Public Speaking Competition, alongside with meeting the Local

Presidents, preparing them for the assembly elections and the second national general assembly in

October.

As regional Vice President of Operations, I have been busy visiting the local organizations in the region,

managing to visit 12 local organizations in the first 6 months. Besides this, I have also provided support

in between meetings to LP’s.

In the first half of 2014, my diary has been filled with the usual regional meetings, including general

assembly and regional board meeting. However, one of my new initiatives was the JCI Power Day,

which was held with great success, and copied by some local organizations afterwards.

On April 12th, 22 JCI members from the region met in Fredericia without knowing anything about the

agenda. They did know that the day would offer personal development and the opportunity to make a

visible positive difference for others. Robert Vestergaard, the facilitator of the day, started with an

introduction to project planning, setting the right team and personality profiles as well as a

presentation about the concepts of comfort zone, learning zone and panic zone. Robert finished by

informing ´the participants that invitations had been sent to all daycares and nurseries in the

municipality of Fredericia,

inviting them to come and join

a mini-Olympics. The event

would include competition

disciplines, medals and

refreshments – and the JCI

members had to organize this

in 5 hours.

After the initial shock wore off

all the participants took on the challenge. They were divided into different project groups responsible

for, respectively, purchasing, sales, sponsorship, logistics and planning of events, and the creation of a

superior project manager and two project coordinators. The JCI members started to plan the mini-

Olympics, and with the great help from the local business community including Føtex, BR, local bakery

'Den Gyldne Ovn', Silvan, Mr. Harpe and a local charity shop, we managed to create the framework for

a great fun and complete mini-Olympics for the local children.

The day culminated at 15 o’clock, when the children showed up, and with excitement and enthusiasm

could compete in a variety of fun and challenging activities such as by bike riding, balancing on a

tightrope and mini-marathon. After some amazing challenges, the children were handed diplomas and

offered refreshments.

13

The Region of Zealand has introduced many good ideas and initiatives in the first half of 2014. Many

events have been planned and did attract credit from many people. Among the planned events the

members were invited to meet members

from the Danish management 2014,

Academy Manager and a former Local

President, to learn about their JCI

experiences. However, the social events

have drawn the most attention from the

members. The region has hosted a Friday

Happy Hour event and summer party,

which provided network across local

organizations.

Local organizations of the Region Zealand

have not been idle, and the year has shown

good activity, as most local organizations

attended the JCI Day with great success.

The second half year will also bring exciting

and educational events, in the region and

in the local organizations.

There has been lots of action in the Capital Region in the first half of 2014. Besides great regional

meetings, local organization meetings, courses, JCI introduction meetings and fun Friday Happy Hour

events, there have been many other significant events which made a difference. It will be too much to

mention them all here, but here is a few of the most noteworthy.

The Capital Region really put its mark on the JCI Debating Competition and Public Speaking

Competition in the first half of 2014. JCI Copenhagen and JCI Ørestad made it to the semifinals of the

Debating Competition which took place at the Spring Conference in Sønderborg, where we also saw

Anders Tipsmark from JCI Wonderful Copenhagen do a great job as Award Manager. Furthermore, Jan

Bryde from JCI Brønshøj represented JCI Denmark brilliantly by winning the Public Speaking Finals on

the European Conference in Malta. Now awaits the finals at the World Congress in Leipzig where we

will probably see a large number of members from the capital region cheering for Jan.

On the international side, we had the pleasure of welcoming JCI Vice President assigned to the

Nordics, Steven Wilson, in Copenhagen twice. First visit was in March and again in May where Steven

and JCI members from the Capital Region had the opportunity to meet each other and gain some

international inspiration, and Steven had the opportunity to experience Copenhagen. In May, JCI

Copenhagen International made the trip to the European Capitals Meeting in Belgrade with the

purpose of bringing the conference to Copenhagen in 2015. With help from H.C. Andersen, The Little

Mermaid, a scientist and three Vikings, Copenhagen Internationals bid “From fairytales to global

success” won over the bid from JCI Amsterdam International – congratulations!

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Project-wise the first half of 2014 was also very busy. JCI Brønshøj did “Turbo-weekend in personal

development”, JCI Ørestad gathered partners for “Clean Island – a mutual responsibility”, JCI

Copenhagen International made food for homeless people at the national JCI Day and JCI

Copenhagen helped develop high-school students on the event “Leader for one day”.

The new JCI website was launched in April 2014, using Wordpress. Several sub sites have been

transferred to the site, e.g. pages for national news, Public Speaking and Debating, and 12 local

organizations are working on launching their websites under the new domain, which offers great

features:

Differentiated integration to national Facebook pages

Integration to MailChimp for newsletter sign-up

Possibility of adding image galleries to all pages

Organizational charts

User rights control for easy administration of admin users

Since May 2014, the communications team has been working on a new intranet for the JCI members.

The site is a sub site of the national website, and thus offers important extra features:

Single sign-on available via Google+, Facebook or LinkedIn accounts

Category based file management

Facebook is the most popular social media in Denmark, and a cornerstone for local, regional and the

national JCI organization in Denmark.

A strict approach to the usage of pages and groups has been advocated since November 2013, and is

starting to show results:

Support to align 15 local organizations’ presence on Facebook

Examples: JCI Vejle, JCI Billund, JCI Odense

1.105 likes for official JCI Danmark page

Integration to MailChimp and newsletter sign up

15

Integration to official Youtube channel

Wide audience (see image)

Gathering JCI events under one page via adding JCI Denmark as host

Figure 2: Statistics from JCI Denmark's Facebook page

JCI Denmark has been present in several groups and company sites. The first and most important task

has been to secure the ownership of the company site and secondly to gain control of the groups. We

have secured the company page under the www.jci.dk domain and are still working on securing the

groups.

Due to the wide usage of Facebook, Twitter has not been very widely used in Denmark. However, as

Twitter has a broad audience globally, the communications team decided to add Twitter to the list of

official media. A list of official hash tags was published, and has so far resulted in:

386 tweets

610 followers

Integration to official Facebook page and www.jci.dk

Part of the communication strategy is to reduce the number of hard

copy publications. Thus, publications are produced for electronic

distribution, for example by using hyperlinks instead of QR-codes.

Figure 3: Example of sharing

publications via Twitter

16

Publications are gathered under the platform called Issuu. Publications are distributed to stakeholders

via relevant social media to notify the audience.

Below, you find some examples of electronic publications. However, JCI Denmark has made one hard

copy publication; a general brochure, which can be used easily by all local organizations, as only the

logo needs to be changed.

Plan of action for JCI Denmark

In order to support the international chapters in Denmark, we published the plan of action in both

English and Danish language.

Quarterly report for JCI Denmark

Before the national conference in March, a quarterly report was made and released in Danish and

English

Competence Day

Working on online platforms can be a jungle for local organizations, and make JCI Denmark and local

organizations seem disconnected if the presence is not aligned

The national focus on online media put demands on the competences in the local organizations. To

provide training on this topic, two courses were held in February, giving JCI members across the

country the chance to get hands on training on online media, incl. Word Press, Twitter, LinkedIn,

Google+, Nemtilmeld3 and YouTube.

Online Presence: A guide for best practices

Following the Competence Days, a set of guidelines were published, to make it easier for local

organizations to align with the national guidelines.

Partnerships Dennis H. Christensen, Director of International Relations and Partnerships

We are in good dialogue with potential new partners, but have no concrete agreements yet. We are still working on finding a national media agency.

To ensure satisfaction in our partners it is important to create visibility and we are therefore very excited about the new website, where the partners’ logo is much better presented.

3 Danish site for administration of events. Similar to Billetto and an official partner of JCI Denmark.

17

When mapping local and regional partnerships, the dialogue with the Local Presidents and members continue to be essential. Part of this dialogue has included an introduction with a mini brochure, which has been given to the local presidents.

International Relations We are off to a great start regarding the international activities, with good visibility and interest to the EC on Malta and WC in Leipzig. 37 Danes participated in Malta, and more than 50 have already signed up for WC in Leipzig.

Twinning During the international workshop in the spring conference, we also discussed the concept Twinning. JCI Randers unofficially joined a multi-twinning agreement with JCI Havis Amanda and JCI Skt. Petersburg in EC2014 in Malta. This agreement will be formalized in WC2014 in Leipzig.

General Legal Council Maria Bloch Christensen

In order to give the local presidents a little bit of practice before the first general assembly, I conducted a RROO training session for the local presidents present at the local leaders training in January. The training ended with a rehearsal general assembly, with Lars Hajslund, JCI President 2006 as acting national president. This also gave the national board a chance to try being “on stage.

JCI head quarter has made a great video about the parliamentary procedure used in JCI. However, as the video is in English and parliamentary procedure is not really interesting to a majority of JCI members in Denmark, I have created an article for the national newsletter, promoting the video via describing what ordinary members with no formal position can learn from watching the video.

We have won when: Member satisfaction increases at the end of the year, relative compared to the

beginning of the year.

After the first 6 months, status is that the first member satisfaction survey has been completed.

Results have been secured in various areas focusing on existing offerings4, quality in offerings,

communication about offerings and international relations. Figures ranges from 5,9-8,3 on a 1-10

scale, 10 being the best. We look forward to doing the second member survey, which will be

4 Monthly meetings, courses and trainings, international activities etc.

18

completed in the third quarter.

We have won when: All local organizations in Denmark take part in activities at the JCI Day on April 30

2014. 61% of the local organizations participated in the JCI Day. Being first year to arrange this, it was

very optimistic to expect all local organizations to participate. We didn’t manage to win the battle,

though we are proud of getting the majority of our chapters engaged in one big series of events.

Please find more details on the results under the paragraph for Development Directors.

We have won when: External media seeks out our stories, measured with at least 1 story in a national

television or newspaper.

It is an ambitious goal and we have been working hard on getting media coverage. On local level, some

organizations have had success in this and have now easy access to local media. On the national side, it

is still a huge challenge and we continuously work on this. However the big break is yet to come, which

was also expected. Several activities are lined up in the next six months, where we hope to achieve

this.