12:15 p.m. Lunchpavilion ballroom

Break-Out Sessions

DealershipsCharleston 1

Online Advertisingred roCk ballroom

Web Site DevelopmentCharleston 2

Break-Out 31:30 p.m.

Sales Integration: Linking Shoppers from the Dealer Site to the StoreModerated by Jennifer Younan, J.D. Power and Associates– Linda Pesonen, General

Motors– Mike Dececco, Dealer.com– Kevin Root, The Cobalt

Group– Dale Pollak, mPower Auto

Attracting Traffic to the OEM SiteModerated by Min Cho, J.D. Power and Associates– Lon Bollenbacher, Yahoo!– Jennifer Howard, Google – Jon Rosen, Autobytel – David Harris, Suzuki

Who’s Innovating In-Market Automotive Creative?Moderated by Chad Beasley, Jumpstart– Ian Kennish, Yahoo!– David Schoonover, Kia– Sam Cannon, Organic

Automotive Internet Roundtable 2.0November 1 – 3, 2006 • Red Rock Casino, Resort and Spa, Las Vegas, Nevada

PROgRAMWednesday, november 1, 2006

thursday, november 2, 2006

11:00 a.m. registration opens red roCk ConferenCe Center

1:30 – dealer aftermarket symposium at sema 4:30 p.m. — Discovering the Hidden Profits in Vehicle Accessorization

Speakers: Ellen McKoy, SEMA; Tom Carre, Palm Bay Chevrolet; Ed Woods Ciener, Woods FordloCation: las vegas Convention Center, n253

5:30 p.m. automotive internet roundtable– Opening Receptionpavilion ballroom

7:00 p.m. dinner with special keynote: Web 2.0—A Look at the Future– Dan Rosensweig, COO, Yahoo!red roCk ballroom

7:00 a.m. Breakfastpavilion ballroom

8:00 a.m. Welcomered roCk ballroom

General Session 8:15 a.m.

Future of Automotive Internet– Dennis Galbraith, J.D. Power and Associatesred roCk ballroom

Break-Out Sessions

Dealerships

Charleston 1

Online Advertising

red roCk ballroom

Web Site Development

Charleston 2

Break-Out 1 9:00 a.m.

Next-generation Advertising and Marketing Solutions for Dealerships– John Holt, The Cobalt

Group

Upper Funnel AdvertisingModerated by Jodi Harris, iMedia– Nick Stoyanoff, AOL – Paul Ratzky, Team One

Improving Site Search to Better Complement Navigation– Bob Macdonald, InQuira

10:00 a.m. Break

Break-Out 2 10:30 a.m.

Future of Dealership SitesModerated by Scott Kane, J.D. Power and Associates– Barry Brodsky, Dealer

Web Tools– Jason Ezell, Dealerskins– Kevin Root, The Cobalt

Group

The Path to Effective Media Integration Moderated by Bill Williams, J.D. Power and Associates– Curt Hecht, GM Planworks– Linda Gangeri, Volvo– Jenny Howell, Honda– John Stark, The Cobalt

Group

Future of Vehicle ConfiguratorsModerated by Sam Thanawalla, J.D. Power and Associates– Stacey Coopes, FordDirect.

com – Steve Glaubeman, Enlighten– Andy Price, Trilogy– Scott Haugen, Chrome

Systems

General Session 11:15 a.m.

Consumer generated MediaModerated by Andrea Remyn, McGraw-Hill – Curt Hecht, GM Planworks – Jen Dulski, Yahoo!– Jay Stockwell, Nielsen Buzzmetrics – Chuck Sullivan, Organicred roCk ballroom

Continued>

Break-Out Sessions

DealershipsCharleston 1

Online Advertisingred roCk ballroom

Web Site DevelopmentCharleston 2

friday, november 3, 2006

7:00 a.m. Breakfast—pavilion ballroom

8:00 a.m. Welcome Back—red roCk ballroom

General Session 8:15 a.m.

Expert Panel on Media & Advertising EngagementModerated by gene Cameron, J.D. Power and Associates– Paul Ratzky, TeamOne – Christine Mackenzie, DaimlerChrysler– Tom Peyton, American Honda – Jeff Price, Time Inc.red roCk ballroom

Break-Out Sessions

Dealershipsred roCk ballroom

Online AdvertisingCharleston 1

Online AdvertisingCharleston 2

Break-Out 6 9:00 a.m.

Successful Dealer PanelModerated by Wendy Olson Killion, J.D. Power and Associates– David Shirley, Folsom Chevrolet– Dave Metter, MileOne

Automotive Group – Brad Burlingham, The Sullivan

Automotive Group

The Future of the Third Screen: How to Reach the Consumer like Never Before– Laura Marriott, Mobile

Marketing Association

Social Media– Jen Dulski, Yahoo!

10:00 a.m. Break

Break-Out 7 10:30 a.m.

Best Practices: Leads & Customers at the DealershipModerated by Michael Battaglia, J.D. Power and Associates– Joe Vraneza, Kelley Blue Book– Dean Evans, Dealix– Brad Frohn, Ford– Ralph Ebersole, Cars.com

Behavioral Targeting the Automotive Shopper Moderated by Mitch Lowe, Jumpstart Automotive– Rory O’Connor, Beyond

Interactive– David Harris, Suzuki– Anna Papadopoulos,

EuroRSCGBreak-Out 8 11:15 a.m.

SEO & SEM for DealersModerated by Wendy Olson Killion and Bill Williams, J.D. Power and Associates– Linda Perry-Lube, Microsoft– Todd Swickard, AutoDealer

Traffic.com– Dillon McDonald, Jumpstart

Automotive– Jeff Clark, Dealer.com– Max Stecklar, The Cobalt Group

Enthusiast & Automotive Community SitesModerated by Amit Aggarwal, J.D. Power and Associates– Alex Algard, CarDomain– Sylvia Marino, Edmunds

CarSpace– Jim Jordan, Mazda

Media Integration Example– Uwe Hook, Genex

Noon Closing Remarks—red roCk ballroom

thursday, november 2, 2006 (continued)

Break-Out 4 2:30 p.m.

Dealer Marketing Plan, 2006 and Beyond Moderated by John Durham, Jumpstart Automotive– Gary Marcotte, AutoNation– Rob Bollinger, Jumpstart

Automotive– Ralph Paglia, Courtesy

Chevrolet– Frank Montebello, Norm

Reeves Honda

Video on 3rd Party Research SitesModerated by Jason Scoggins, Jumpstart Automotive– Jack Nerad, Kelley Blue

Book– Chris Satovick, Vehix.com– Joe Kyriakoza, Jumpstart

Automotive

Computer generated Images (CgI)Moderated by Sam Thanawalla, J.D. Power and Associates– Matt Weng, eVox– Jeroen Snepvangers, RTTusa– Masahiro Ito, Yappausa.com

3:15 p.m. Break

Break-Out Sessions

DealershipsCharleston 1

Online AdvertisingCharleston 2

Web Site Developmentred roCk ballroom

Break-Out 5 3:45 p.m.

The Online Video Revolution in Retail Marketing– Tomer Alpert, Sister

Technologies

How Industry Can Better Use Online Video AdsModerated by Steve Witten, J.D. Power and Associates– Deann Harvey, PointRoll – Yoav Arnstein, Eyeblaster– James Kim, Organic– Jordan Kurzweil, AOL

Next Big Thing From 3rd Party SitesModerated by Cliff Banks, Ward’s Dealer Business– Stephen Henson, Kelley Blue

Book– Chip Perry, AutoTrader.com– Mitch Golub, Cars.com– John Holt, The Cobalt Group– Jim Riesenbach, Autobytel

General Session 4:45 p.m.

Review of the Day and Closing Remarks: Dennis Galbraith, J.D. Power and Associatesred roCk ballroom

5:00 - 8:00 p.m. Networking Reception—Cherry nightClub (doWnstairs at red roCk)