J.D. Power and Associates

Special Power Report Hyundai Equus

Hyundai Equus Ranks Highest in 2011 APEAL Study; Ranks Second in Initial Quality among Large Premium Cars

The Hyundai Equus leads all models in the Large Premium Car segment in the J.D. Power and Associates 2011 U.S. Automotive Performance, Execution and Layout (APEAL) Study.SM � e study

is based on feedback from more than 73,000 new-vehicle owners and lessees after 90 days of ownership.

� e APEAL Study examines how satisfying a new vehicle is to own and drive, and is just one part of the quality and satisfaction equation. � e other part is the Initial Quality Study, which analyzes owner-reported quality after 90 days of new-vehicle ownership (see page 2).

Equus achieves the highest score among 200 models in the APEAL Study

In industry terminology, the APEAL Study measures “things gone right.” In the 2011 APEAL Study, owners provided detailed evaluations of 80 vehicle attributes across 10 categories:

• Vehicle Exterior

• Vehicle Interior

• Storage/Space

• Audio/Entertainment/Navigation

• Seats

• Heating, Ventilation, and Air Conditioning (HVAC)

• Driving Dynamics

• Engine/Transmission

• Visibility and Driving Safety

• Fuel Economy

� e Hyundai Equus is the highest-performing model in the 2011 APEAL Study—scoring 904 on a 1,000-point scale. In the 16-year history of the study, only one model has scored higher. Equus represents the highest-ever performance for Hyundai in the APEAL study.

“Highest Ranked Vehicle Appeal among Large Premium Cars”

889

880

877

876

873

867

828

869

Hyundai Equus

BMW 7 Series

Audi A8

Porsche Panamera

Mercedes-BenzS-Class

Lexus LS

Segment Average

Jaguar XJ

Cadillac DTS

904

2011 APEAL StudyLarge Premium Car Segment Ranking

Based on a 1,000-point scale • Higher score indicates higher appeal

Source: J.D. Power and Associates 2011 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM

August 2011

© 2011 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Page 1

The Special Power Report • Published by J.D. Power and Associates • Publish Date: August 2011

© 2011 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction of any material contained in this publication, including photocopying of this publication in whole or in part, is prohibited without the express written permission of J.D. Power and Associates. Advertising claims cannot be based on information published in the Special Power Report. Page 2

J.D. Power and Associates Special Power Report Hyundai Equus (Continued)

Equus Is Highest-Performing All-New Model in Initial Quality;Perceived Quality Rated Highest in Segment

Lexus LS (Total)

Hyundai Equus

Porsche Panamera

Cadillac DTS

Segment Average

BMW 7 Series

Mercedes-BenzS-Class

Audi A8

Jaguar XJ

54

61

72

89

91

97

143

78

88

2011 Initial Quality StudyLarge Premium Car Segment Ranking

Problems per 100 Vehicles • Lower score indicates higher quality

Source: J.D. Power and Associates 2011 Initial Quality StudySM (IQS)

In the J.D. Power and Associates 2011 Initial Quality StudySM (IQS), the Hyundai Equus ranks second in the Large Premium Car

segment. With the fourth-highest score among more than 200 models in the 2011 study, Equus is among the industry top fi ve in initial quality.

� e Equus is the highest-performing all-new model in the 2011 Initial Quality Study.

� e Initial Quality Study is used as a benchmark for new-vehicle quality by manufacturers worldwide. � roughout the years, initial quality has been shown to be an excellent predictor of long-term durability, which directly impacts consumer purchase decisions.

Compared with the Large Premium Car segment average, Equus performs particularly well in seven of the eight categories measured in the IQS, most notably in Vehicle Interior, HVAC, and Seats.

About the Study

� e 2011 Initial Quality Study is based on responses from more than 73,000 purchasers and lessees of new vehicles after 90 days of ownership.

“In the 2011 study, Equus is among the industry top fi ve

in initial quality.”