KEY CONSUMPTION INSIGHTThe Sour Punch consumption experience shared on social media is often as a part of a larger mix of snack/confection brands and goods across multiple categories.

Example content

January Organic Activity: • 5,227 mentions about Sour Punch (+11.8% over Dec)• potential audience of 2,462,202 (+10.2% over Dec)• 19% were retweeted by 814 unique profiles, spreading the mentions to

an additional 616,675 people.

Influencer Mention

Content insight: • Most mentions occur between 4-9pm

MONITORING CONVERSATION DATA