jds academy 2012-13 kickoff
DESCRIPTION
Slides from the 2012 kickoff events of the JDS Social Media Academy.TRANSCRIPT
WELCOME TO THE
JEWISH DAY SCHOOL
SOCIAL MEDIA
ACADEMY
Today’s Agenda
• Introductions & Orientation• Social Tagging• Foundations of Social Media• Lunch – discussion topics• Program Basics• POST Plans w/ teams• Wrap up
What is Tagging?
SOCIAL TAGGING
#12NTCJEWS
#JDSacademyWhen you tweet, use this anywhere in the content of your tweet. Search for this hashtag to see what others are saying and sharing. When you blog, use it as a tag.
SOCIAL TAGGING• What you need:
– Write your personal “TAG LINE” on
your blue nametag sticker
– Grab the small stickers, your index
card, and a pen
• What to do:
– Chat with someone new! Introduce
yourself, learning something about
them.
– Tag them! Write a word on a small
sticker or two and stick it on their
card
– Talk to at least 5 people in 10 min
– Come back in here when I holler!
Welcome to the Academy
Announcements:– Questions for lunch discussions– Travel reimbursement forms– Review of reimbursement requirements– Audio/video waiver
The 5 Commandments of Social Media
Presented by Lisa Colton,
Chief Learning Officer, See3 Communications
(Previously Founder & President Darim Online)
434.977.1170
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Social
Temple Israel, Memphis Facebook Page
#3:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
#5: Work To Improve The Health of the Network
Fortress: Insiders in, Outsiders out
Sponges: Transparency & Constant Flow In and Out
How is parenting and family life changing?
How does this impact your business and
strategy around engagement?
How are you positioned to keep up in this
changing landscape? Where do you need to
adapt?
John Fitch’s Steam Engine
John Fitch’s Steam Engine
Source: Flickr user JYRO
Source: Flickr user Rick Neves
Source: Flickr user divemasterking2000
IT’S NOT ABOUT TECHNOLOGY
LUNCH!
Please use this opportunity to meet new people.
Choose a TOPIC of interest with new people.
Take a few minutes to use the restroom, check email, stretch, then get lunch and join us again.
Academy Teams• Core team members (2)
– Required to attend (or if needed, replay) all webinars
– Expected to attend all coaching appointments– Required to present on a Sharefest! & blog post– Expected to participate in FB Group
• Additional team members– Encouraged to attend (or replay) webinars– Encouraged to participate in coaching appointments
as appropriate.– Welcome to participate in Sharefests!– Encouraged to participate in the FB Group
Academy Components• Kickoffs• Webinar Series • Coaching• Social Media Project• Social Fundraising Project• Facebook Group• Sharefests! & Blogging• Final report• Graduation
THIS EXPERIENCE
• Stay nimble – change is the name of the game. Experiment and refine. Repeat.
• Know your goals so you can use social media to achieve them, and know if you’re succeeding.
• Address your whole culture, not just marketing & communications.
• Share Share Share!