Jeanette Flores, MPACalifornia Center for Public Health

Advocacy

Healthy CommunitiesOne City at a Time

$10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN IOM, 2005

Access to Healthy Food ?

Direct Link Between SSBs and Obesity

OverwhelmingScientific Evidence

Cross sectional studies, longitudinal studies, intervention trials

Every additional soda children consume increases obesity risk by 60%

Adults who drink soda daily are 27% more likely to be overweight

DRINK A SODA OR MORE A DAY

KIDSConsumption of Sugar-Loaded Beverages in California

Age 2-11: 41%

Age 12-17: 62%

175 calories per day!

Genetic change?

Less will power?

Less informed?

or

Have we built a toxic

environment?

SO WHAT IS HAPPENING??

“It is unreasonable to expect that

people will change their behavior

easily when so many forces in the

social, cultural, and physical

environment conspire against such

change.”Public Policy

The City of Baldwin Park is at the forefront in establishing policy that is innovative yet remains true to the needs of our community.

The first municipality in the State to implement the healthy policy and the first City to open a healthy Teen Center in the San Gabriel Valley.

Establishing Policy

Baldwin ParkBell GardensEl Monte

*passed city wide nutrition standards policy

Huntington Park

La PuenteSouth El Monte

RENEW/CCPHA 6 cities Nutrition Standards Policy

Benefits of Policy

•Public Dollars for Public Good•Increase access to healthier food/beverages•Healthier community •Sends the right message•Promote healthful eating in local jurisdictions•Promote life long healthful habits

Model Beverage Policy

Best Case Scenario: No calorically sweetened drinks Drinks must be fruit/vegetable-based and 50%-

100% real juice (with no added caloric sweeteners)

Milk products: must include 2%, 1%, nonfat, soy, rice and other similar nondairy drinks

Drinking water must have no added sweeteners

Healthier Beverage Options

Can be possible!

Sold and ServedVending, Concessions, Meetings & Events

Snacks: Similar StandardsNo more than: 35% of calories from fat 35% sugar by weight 250 calories NEW: Exemption for nuts, seeds,

beans etc.

Sold and ServedVending, Concessions, Meetings & Events

Entrees: NEWNo more than:• 400 calories per serving • 4 grams of fat per 100 calories• Offer at least one low-sodium item

What’s OUT!!!

What's IN!!!

Baked Doritos Pretzels Fruit Snacks Granola Bars Beef Jerky Corn Nuts Sport Drinks Low Fat Crackers

There were no costs to transition the soda and snack machines, it

was a matter of the vendor cooperating and fulfilling our

request.

How Much Did It Cost?

UNIVERSAL

LESSONS

Solution is NOT only a matter of personal

responsibilityEducation is critical,

ANDSchool and

community environments must be changed

Federal, state, and local policies are crucial

Make the Healthy Choice the Easy Choice

We can do more and we need to do more