Jeannie Barsam –CEO & Founder

10/10/2018

Jeannie Barsam

● Wife and mom of 2 amazing kids

● Board member and volunteer for nonprofits

● 30 years at large retail companies

(Limited, Target, Old Navy, Talbots, Charlotte Russe, and Zale’s)

● 17 years in executive roles in merchandising

& planning

● Jewelry Designer & CEO – ChristyJean.com

● Founder & CEO –Gifting Brands

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Gifting Brands

Our Why

To help women, children, and families get

ahead by giving grants to nonprofits that

are making a significant difference in the

world.

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We Turn Excess Inventory into

Social Good

While Enhancing Brand Equity

10/10/2018

The Problem:

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Designer brands’ excess inventory often ends up on discount sites

or at discount retailers, diluting brand equity…

The Problem:

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Destroying products has resulted in negative PR for luxury brands

Burberry is not alone in the practice of burning unsold clothes,

accessories and perfume

What if there was a way to

help local communities and

generate positive PR

utilizing excess inventory?

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What if this could be done while

protecting and elevating

brand equity?

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The Solution: GiftingBrands.comWe are a nonprofit ecommerce company.

Our goal is to provide an alternative to destroying inventory or selling to discounters by

creating a new solution that benefits luxury brands and nonprofits.

Home About Us Products Nonprofit Partners Contact Us

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Our Mission

• Accept in kind donations of upscale

jewelry, apparel, and accessories for

men, women, and children.

• 100% of net profits from sales

distributed as grants to nonprofits

• Maintain and improve brand

integrity for our retail partners

• Brands receive positive impact from

the goodwill of donating excess

inventory.

Create an online marketplace where purchasing “brands consumers love” will

increase funding for charities that help women, children, and families.

OUR VISION

GIFTING BRANDS

IS A NEW INNOVATIVE RETAIL

COMPANY THAT WILL GIVE 100%

OF PROFITS AS GRANTS TO

NONPROFITS. WE WILL OFFER A

UNIQUE SHOPPING EXPERIENCE

FOR CUSTOMERS WHILE GIVING

BACK TO CHARITIES THAT ARE

MAKING A SIGNIFICANT IMPACT

TO WOMEN , CHILREN AND

FAMILIES.

OUR MISSION

TO CREATE A MARKETPLACE

WHERE PURCHASING

‘BRANDS CONSUMERS LOVE’

WILL INCREASE FOR FUNDING

FOR NONPROFITS THAT HELP

WOMENS, CHILDREN, AND

FAMILIES

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Partnership with Upscale Brands

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Why:

• Help brands build significant CSR

(Corporate Social Responsibility)

• Protect and improve brand

integrity and brand equity

• Create a positive brand halo while

doing good and clearing excess

inventory

• Tax benefit / write off

Create a partnership with upscale brands that is mutually beneficial and creates

greater good for society.

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Partnership with Upscale Brands

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How:

• Pricing, images, and content will

align with each brand’s strategy

• Data insights and learnings will be

shared with brand partners

• Thank each brand for their

donations on our website and

social media

• Test and learn strategy

• Accepting in kind donations

starting November 1st

• Consumer feels great about our

brand partners and they get to

choose the charity

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Consumers:

Create a Shopping Experience that is Unique, Fun, and

Fulfilling.

• Gifting Brands Loyalty Program

• Online charity auctions monthly

• Gift Cards that “Pay it Forward”

• Offer special employee discounts for

partner companies and nonprofits to

drive traffic and new customers

• Create opportunities for customers to get

involved with nonprofits

• Monthly Giveaway contests to loyalty

program customers

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Gifting Brands will sell upscale brands and offer a unique shopping experience for consumers while giving back to charities. Our channels consist of our Gifting Brands website, charity galas, and fundraising events.

How

Brand Partners

(Receive a Tax write off)

Consumers love the brands we

carry, the unique shopping

experience, and are happy to

give back.

100% of net profits goes to

charitable organizations that

are selected by the board of

directors. We will add new

charities each year as we grow.

www.GIFTINGBRANDS.com

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Marketing Communication Strategy

Utilize multiple targeting methods

• Fashion consumers

• Millennials and boomers

• Charity donors

• Local & National News

• Fashion Magazines

• Local Magazines

• Key Opinion Leaders

EMAIL CAMPAIGN

TARGETED DIGITAL ADS

PR

• Our Story and Mission

• Stories about the impact to

our charities

DIGITAL VIDEO

SOCIAL MEDIA

• Share inspiring stories about our

nonprofit partners

• Partner with Bloggers/Vloggers

• Partner with charities and their

donors

• Create buzz about our new

concept and thank our designer

and brand partners

• Create a loyalty program that

gives back to consumers and

charities

• Influencer marketing

• Utilize our charity partner

email lists

• Develop database to

understand and target our

loyal customers

• Run campaigns with product

giveaways and promotions to

drive traffic

• Speaking Events - TED,

business conferences,

women’s retail conferences,

Luxury Interactive

• Charity Gala’s

• Celebrity events

EVENTS

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Current Nonprofit Partners

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Our Board

Marie Quintana

VP Planning & Allocation Signet Jewelers –Zale Division

Board Member of The Family Place

VP Planning & Allocation Charlotte Russe

Senior Director Old Navy

Chairman

Stacee Johnson-Williams

Chief Marketing Officer Tenet Healthcare Corp.

CEO Quintana Group

Board of Directors for Catholic Charities of Dallas

CEO Velocity Group

SVP of Multicultural Sales & Marketing Pepsico

Board Member

Jon Coverick

President, Southeast for Royal Manufacturing Inc.

EVP of Sales & Marketing M&M Manufacturing

VP Sales & Marketing Carrier Enterprise

Director of Strategic Services Lennox International

Secretary

John B. R. Long III

Executive Director Russell Reynolds

Hawksnest Capital Partners, Inc

Editorial Board at Apparel Magazine

Partner Bain & Company

Board Member

Mike Osorio

President Organizational Change & Effectiveness at DFASS Group

Principal Osorio Group

Region President Americas/Pacific Islands/Japan at DFS Group Limited

SVP/GM Stores at Harry & David

Board Member

Jeannie Barsam

CEO & Founder Gifting Brands

CEO Christy Jean LLC

Board Member of The Family Place

SVP Planning/Allocation Signet Jewelers –Zale's

SVP Planning, Company Planning & Allocation Talbots

SVP Planning, Company Planning & Allocation Charlotte Russe

VP Old Navy 17

The Gifting Brands team has vast experience in retail, marketing, consulting, manufacturing

and nonprofit industries

Let Gifting Brands help you make a

social impact

with your excess inventory.

Contact:

Jeannie Barsam

Founder & CEO of Gifting Brands Non-Profit

Jbarsam@giftingbrands.com

972-762-4671

Pay it forward with every

purchase!

Thank you