jeff ragovin buddy media-brand_smart2011
DESCRIPTION
TRANSCRIPT
- 1. Brand Marketing on Facebook: Engaging your audience
Presented by
@Jeff Ragovin
Chief Revenue Officer
Buddy Media
1 - 2. FACEBOOK - The Business case
Facebook is the blue whale of the internet
- Biggest site on earth reaching 3 out of 4 internet users each month
- 3. Gaining 30M new members monthly
- 4. 650M users worldwide;
- 5. 700B minutes/month
- 6. 30B pieces of content shared monthly
Facebook Marketshare
(United States) - 7. Drive Engagement with Tune in
3 - 8. 4
Give your fans tools so they can share - 9. Grow with a grassroots approach
5 - 10. Engage with Great content
6 - 11. FOSTER CONVERSATIONS WITH FANS
7 - 12. USE OWNED MEDIA TO DRIVE FANS (TV)
8 - 13. Tie in sponsorships that make sense
- 14. Be Honest and open
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Dominos Pizza Turnaround Campaign Addresses Poor Customer Reviews - 15. Get Fans to weigh in!
11 - 16. Make it fun
12 - 17. SCALE GLOBALLY TO EVERY COUNTRY
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Dynamically serve experiences based on users location - 18. Show Different content based on language
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ENGLISH
SPANISH - 19. Help them make decisions!
- 20. USE FACEBOOK AS A CRM CHANNEL
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16 - 21. Give your fans a voice Crowdsource!
17 - 22. Provide exclusives
18 - 23. Case Study: Starwood Hotels
Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them.
Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network.
Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.
-Roll up data so Starwood can understand how fans are interacting with individual property pages.
-Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once. - 24. Starwood Universal Login
20 - 25. Brand Pages serve as Hubs
- 26. PROPERTIES Serve as local destination sites
22 - 27. Helpful tips
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Make the most of your assets
Provide compelling fan-only content
Keep it busy with FRESH content
Get your fans to guide your content
Ask questions!
Dont ignore your fans they love you, love them back - 28. Thank you!
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