jeff schaeffler - marketing strategy client goal: retain customers in fall 2002 our solution:...
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Jeff Schaeffler - Marketing Strategy
Client Goal: Retain customers in Fall 2002
Our Solution: Deliver two eDM to Tourism Vancouver members with seasonal offer
Results: 28% clickthrough
of those who opened the e-Mail. industry ave. is 4.9% (eMarketer 2002)
Tourism Vancouver – e-Mail
Jeff Schaeffler - Marketing Strategy
Client Goal: Generate awareness and interest to drive sales in Fall 02
Our Solution: Create ads by top 6 packages and best rate.
Results: 35 million ad
displays 52,000 visitors 1 to 2% ad
response by Western US
Tourism Vancouver – Ad Campaign
Jeff Schaeffler - Marketing Strategy
Client Goal: Generate awareness and interest in Fall 2002 vacations
Our Solution: Re-design rates page.
Results: 8.26% Look to
Book in Nov. was highest in over a year
10,000 visitors in Nov was highest in a year
Tourism Vancouver – Web site
Website After ChangeWebsite Before Change