jeff swystun - conversuasion by ad lounge - insights that incite oct 2010
DESCRIPTION
Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.TRANSCRIPT
JEFF SWYSTUNChief Communications Officer
Insightsthat INCITE!
“The defeatof habit by originality, overcomes everything.” - George Lois
curiosityobjectivityobservationdeductive reasoningperceptive analysisanalytics
unexpectedchangealterexploit
“Anyone can look for fashion in a boutique or history in a museum. The creative person looks for history in a hardware store and fashion in an airport.” - Robert Wieder
Chile. Allways Surprising
How insightful are you?How inciteful are you?
“The more originala discovery, themore obvious it seems afterwards.”
- Arthur Koestler
JEFF SWYSTUNChief Communications Officer
[email protected]://www.linkedin.com/in/swystunhttp://twitter.com/jeffswystun
thank you.