Jeopardy

Jeopardy

The Promotional MixAdvertisingPublic RelationsPersonal Selling and Direct MailSales PromotionQ $100Q $200Q $300Q $400Q $500Q $100Q $100Q $100Q $100Q $200Q $200Q $200Q $200Q $300Q $300Q $300Q $300Q $400Q $400Q $400Q $500Q $500Q $500Q $500Q $400Final Jeopardy1$100 Answer

Promotion3$200 Answer

AdvertisingPersonal SellingPublic RelationsDirect Marketing (Mail)Sales Promotion5$200 Question

What are the five categories of the promotional mix?4$300 Answer

Product and Institutional7$400 Question

All parts of the promotional mix should ___________. Why?8$500 Question

Explain the difference between the push and pull concepts10$100 Question

Define advertising12$100 Question

What are the two forms of direct mail?32$100 Question

What is the difference between advertising and publicity22$100 Question

Define Sales Promotion42$200 Question

What are the two types of advertising?

Hint: They are similar to the two types of promotion

14$200 Question

Publicity is an important tool used by marketers, but what is the drawback?24$200 Question

Why is personal selling the costliest form of promotion?34$200 Question

What are two objectives of sales promotion?44$300 Question

What are the four types of advertising media?16$300 Question

___________ is the most powerful force in society.26$300 Question

What are the two goal of direct mail?36$300 Question

This kind of sales promotion is designed to get support for a product from manufacturers, wholesalers, and retailers46$400 Question

Name a pro and con of each:Newspaper AdvertisingMagazine AdvertisingOutdoor Advertising18$400 Question

How can positive employee relations benefit a companys overall profit?28$400 Question

What are two ways a company can utilize personal selling?38$500 Question

Name four different kinds of sales promotions50$500 Question

An out door sign that is purchased or rented from advertising companies that use lights and moving parts to attract attention

Hint: found in malls and airports20$500 Question

What are three functions of public relations?30$500 Question

How are personal selling and direct mail linked when used in a promotional mix40$400 Question

What is the difference between a contest and sweepstakes?48Final Jeopardy

52$500 Answer

General CommunicationImage shaping and enhancementCoping with a CrisisCommunity RelationsLaunch a new product or innovation31$100 Answer

E-mailPostal mail33$200 Answer

Must pay employees35$300 Answer

Get customers into the storeGenerate leads for personal selling37$400 Answer

TelemarketingE-mail ContactSales people in a store39$500 Answer

Direct Mail is used to generate leads for personal selling41$100 Answer

All marketing activities other than person selling, advertising, and public relations that are used to stimulate purchasing and sales43$200 Answer

Increase Sales

Inform potential consumers about new products45$300 Answer

Trade Promotions

47$400 AnswerContest game of skillSweepstakes game of chance

49$500 Answer

CouponsPremiumsProduct samplesRewards ProgramsContestsSweepstakesRebateMerchandising Techniques

51Final Jeopardy Answer

53