jeroen van geel, product personality presentation

@jeroenvangeel

PERSONALITYPRODUCT

J E R O E N V A N G E E L

UX LX 2011

HI, MY NAME IS JEROEN VAN GEEL.

I AM CREATIVE DIRECTOR AND

PARTNER AT OAK & MORROW.

5 0 M I N U T E S P S Y C H O L O G Y O F P R O D U C T P E R S O N A L I T Y

5 0 M I N U T E S

U N D E R S TA N D I N G B R A N D S !

2 0 M I N U T E S U N D E R S TA N D I N G T H E U S E R

5 0 M I N U T E S

S E C R E T A S S I G N M E N T !

1 0 M I N U T E S T H E E N D

!

AGENDA

!4UX LX 20114

M E E T H E N R Y, T H E H A P P Y C L E A N E R

!5UX LX 20115

B A B Y S M I L E

!6UX LX 20116

S E R I O U S A N D P L A Y F U L

T H I S A L S O H A S A P E R S O N A L I T Y

PROBLEMTHERE IS A

B U T…

DESIGN PATTERNS INFORMATION ARCHITECTURE

USABILITY WIREFRAMES

OUTLINES

T O O M U C H

STORYTELLING PERSONALITY

MEANING

T O O L I T T L E

USERS !U S E R S A U T O M A T I C A L LY A T T R I B U T E H U M A N B E H A V I O R T O E V E R Y T H I N G A R O U N D T H E M !!P R O D U C T S W I T H T H E R I G H T P E R S O N A L I T Y A T T R I B U T E T O T H E S E L F - I M A G E

WHY PRODUCT PERSONALITY?

WRITE DOWN THE TYPE OF PERSONALITY YOU PREFER.

WHAT KIND OF PERSON DO YOU LIKE?

DEFINE A PERSONALITYTA S K

5 minutes… GO GO GO!

PEOPLE PREFER LIKE-MINDEDNESS

P E R S O N A L I T Y F A C T

S O U R C E : T H E M E D I A E Q U A T I O N

UNDILUTED PERSONALITIES ARE PREFERRED OVER COMPLICATED ONES



FLAWS ADD TO BELIEVABILITY



WE JUDGE IN THE FIRST

MOMENT


Linus

Max

P E O P L E P R E F E R L I K E - M I N D E D N E S S

S I R I I S A M A L E O R F E M A L E


DESIGNERS !W E A R E F O R C E D T O T H I N K B E Y O N D F U N C T I O N !!W E C A N A P P R O A C H T H E P R O D U C T A S I F I T W O U L D I N T E R A C T W I T H U S , H E L P I N G U S D E S I G N T H E D E TA I L S



DESIGNERS !W E A R E F O R C E D T O T H I N K B E Y O N D F U N C T I O N !!W E C A N A P P R O A C H T H E P R O D U C T A S I F I T W O U L D I N T E R A C T W I T H U S , H E L P I N G U S D E S I G N T H E D E TA I L S

BUSINESS !I T C A N M A K E A C O M M O D I T Y S TA N D O U T !!I T M A K E S I T P O S S I B L E F O R P E O P L E T O S TA R T A R E L A T I O N S H I P W I T H T H E P R O D U C T A N D B R A N D


BRANDINGMEET

!28UX LX 201128

R I S K - T A K I N G , C O M P E T I T I V E , I R R E V E R E N T, C O N S U M E D B Y S P O R T, P R O F E S S I O N A L

!29UX LX 201129

!30UX LX 201130

S A F E , S O L I D , S E R I O U S

!31UX LX 201131

S E X , S P E E D , F U N

B R A N D P E R S O N A L I T Y

P R O D U C T P E R S O N A L I T Y




A PRODUCT’S BELIEFS, EXPECTATIONS, DESIRES, VALUES AND BEHAVIORS THAT

DERIVE FROM THE BRAND, PRODUCT GOALS AND USER NEEDS.

!IT DETERMINES WHAT THE PRODUCT

DOES, BUT ALSO HOW OTHERS RESPOND TO AND REMEMBER IT.

D E F I N I N G P R O D U C T P E R S O N A L I T Y

EXAMPLESWE WANT

!37C O M P E T I T I V E , S P O R T- M I N D E D , S E R I O U S , T O - T H E - P O I N T, C O A C H

O P E N , C O N C E R N E D , P E R S O N A L

F O R M A L , A U T H O R I T A T I V E , T R A D I T I O N A L , O L D - F A S H I O N E D

F O R M A L , A U T H O R I T A T I V E , G U I D I N G , P E R S O N A L

P E R S O N A L , C O N F I D E N T, F U N , C O M P L E T E

P R A G M A T I C , I N D E P E N D E N T, N O - N O N S E N S E , U N O R G A N I Z E D , F R I E N D

A U T H O R I T A T I V E , M O O D Y, R E S E R V E D

H U M O R O U S , F R I E N D LY, E A S Y- G O I N G

!45UX LX 2011

GO TO ONE OF YOUR FAVORITE WEBSITES

AND DESCRIBE THE PERSONALITY OF

THAT WEBSITE AS IF IT WOULD BE A PERSON

DESCRIBE A PERSONALITYTA S K

5 minutes… GO GO GO!

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