Jessica ChewMatthew Dupree

Shelby WestbrookChrissy Zirpolo

Overview

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

1. Introduction and Background

2. Recommendation #1 – Advertising

3. Recommendation #2 – Company

Moral

4. Recommendation #3 – Central Vision

5. Questions/Comments

BackgroundFounded in 1994 Search

engine/directory --Worldwide online media company

“Get big fast.”20 Key Offerings; 89

Yahoo! Sites

Offered in 30 languages

Most used in Taiwan; 3rd most visited in US

Terry Semel CEO in 2001

“digital theme park”Net income $42

million to $751 million (2002/2006)

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

AdvertisingYahoo! Google$1.3 BILLION spent

annually on advertising Process 7.4% of the

worlds search requests

$188 million spent annually on advertising

Process 67% of the world’s search requests

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

AdvertisingNewspaper

World Association of Newspaper Top 100 NewspapersFull page add costs $20,000

MagazineBusiness Magazines- (Forbes, Fortune, Business week)

Consumer Magazines- (Top 40 consumer magazines like Reader’s Digest, AARP, TIME, etc.)

TelevisionABC and CBS- 2 commercials during prime time on week days

24 hour advertising on national cable networks

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

AdvertisingInternet

$130 million will flood the internet with Yahoo! ads Have contests for Yahoo! users to win money by creating

viral videos promoting Yahoo! Create relationships with internet advertisers to advertise

on their websites

Special EventsHold events on college campuses that promote

Yahoo!Sponsor concerts and other special events that

have Yahoo! as the headlined sponsor

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

Company MoralClear, concise communicationFinding the “Right People”The “Right People” make or break an

organization

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

Central VisionConduct a cost analysis

Prepare a sample survey

Deplete unprofitable areas

Focus energy and funding on selected areas

Test the new concept

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments

Questions?

Overview Background

Advertising

CompanyMorale

Central Vision

Questions/Comments