who do not go to travel but those people who are disgusted with the current choices. JetBlue was funded with heavy capital, as it was a startup. JetBlue had not taken any item on lease, instead it was funded heavily.In this case study, it was also mentioned that JetBlue took the effective decisions when they was deciding that what type of air craft they must have to fly. They took the decision on time as it was also one of the positive impacts. JetBlue did Cost benefit analysis and made plans according to that analysis. Their aim was to provide low faired tickets but quality services. They offered low cost accessible air services. Choosing New York as a home base was a good strategy because New York was enormous population center