jethro digital strategy presentation
TRANSCRIPT
•Why is a Digital Strategy critical to your business success?
Competition Analysis
Technology Audit
Online Marketing
Brand Management
Measurement & KPIs
Process Improvement
•You invest in your business with
education, ongoing learning,
professional development, trade
seminars and peer review
WHAT IS A DIGITAL STRATEGY?
•You might even have a marketing plan
BUT…
•Do you have a digital strategy?
ELEMENTS MIGHT INCLUDE
•Technology road map
•Software dependencies
•Cloud migration plan
•Online presence
ELEMENTS MIGHT INCLUDE
•Devices and access Security
•Disaster Recovery (DR) and Business
Continuity Plans (BCP)
WHAT A DIGITAL STRATEGY DOES
• It aligns your technology needs
with your business plans
• It informs your investment
• It guides your web marketing
WHAT A DIGITAL STRATEGY DOES
• It schedules your changemanagement
• It drives efficiency and
productivity
WIKIPEDIA DEFINITION
•… is the process of specifying an organisation's vision, goals, opportunities and related activities in order to
maximize the business benefits of digital initiatives to the organisation
WHAT HAPPENS TO BUSINESSES WITHOUT A STRATEGY?
•A failure to plan is a plan to
fail•Inefficient businesses
lose to their more efficient competitors
CAN YOUR BUSINESS AFFORD?
•Missed sales and opportunities
•Negative feedback – people talk about your business in social media
•Wasted money
COMMON MISTAKES OF DIY
•Buying unsuitable equipment on “special”
• Incorrect licensing of software
•Making the assumption the cloud is free
•Untested backups, DR and BCP
•Leaving it to untrained Gen Y staff
• Inappropriate use of social media for business
JETHRO EMPLOYS PROFESSIONALS WHO SPECIALISE IN
•Business architecture and digital strategy
•Web development and design
•SEO (Search Engine Optimisation)
•SEM (Search Engine Marketing)
•SMM (Social Media Management)
JETHRO EMPLOYS PROFESSIONALS WHO SPECIALISE IN
•Reputation and Brand Management
•Photography and Graphic Design
•Sys Admins and Database Experts
•Office Productivity Gurus
•Writing and Content Development
OUTSOURCE YOUR TECH
• It costs less to buy right first then to fix after
•Our goal is to improve your business results
•We help you take advantage of changes
•We provide plans & tracking of results
QUESTIONS TO ASK YOURSELF
•Does my business Invest in Technology or only spend money when it has to?
•Are my competitors using technology better than me?
•How do I gain the edge?
QUESTIONS TO ASK YOURSELF
•Does my business have a BYOD (bring
your own device) managementplan?
•Do I want better margins? Am I seeing
productivity gains from the cloud? …my competitors are….
OBLIGATION FREE AUDIT
•We conduct an audit across multiple business points and rate the business for the absence or presence and application of these areas.
•We then sit with the business owner and discuss the results.*Our time to conduct this audit and sit with the business owner and discuss the results is usually
charged at $165 per hour. A typical audit can take 4-8 hours to conduct. (Depending on size
of business, number of staff, locations and business activities)