©2005 JETRO

JETRO Outline & ServicesNovember 14. 2006

Miho Kondo-SchweizerProject CoordinatorJapan External Trade Organization( JETRO)

©2005 JETRO

1. Japan External Trade Organization (JETRO)

²Established in 1958 to promote mutual trade & Investment between Japan and the rest of the world

²An Independent Administrative Institution from the the Japanese Government

²36 offices in Japan

²73 offices Overseas (55 countries)

²Approx. 1,600 staff working at total

©2005 JETRO

Promoting Foreign Investment into Japan

Helping foreign firms enter the Japanese Market

Supporting Revitalization of Japan’s regions

2. JETRO Activities by HQ

Technology Interchanges

Researching developing economies (IDE)

Supporting Developing Countries

Our focus is Promoting DirectInvestment into

Japan.

Assisting Japan’s smaller firms

©2005 JETRO

3. Our focus on Investment Promotion:Inward FDI stock compared to GDP to 5% in 2010

““We will take measures to present Japan as an attractiveWe will take measures to present Japan as an attractive destination for foreign firms, destination for foreign firms, with with the aim of doubling the cumulative amount of investment the aim of doubling the cumulative amount of investment compared to GDP in compared to GDP in 4 years4 years.. (Message of the Prime Minister Koizumi on March(Message of the Prime Minister Koizumi on March, 200, 20066))

2.5% of GDP (13.2 trillion yen) 2.5% of GDP (13.2 trillion yen) ?? 5% of GDP5% of GDP

©2005 JETRO

4. Support to enhance industrial competitivenessTargets Industries:1. ICT… Market size: US$ 820 billion by 2010

2. Environment … Market size: US$ 656.8 billion by 20103. Biotechnology…Market size: US$ 245.1billion

< 3 areas to build a springboard to global success >? Regenerative medicines? Protein Analysis? Functional food

4. Medical Care… Market growth: US$ 39.2 billion between 2002-07 < 3 promising growth areas >? Welfare devices ? Medical Health management & Security services? Nursing Care services

©2005 JETRO

5. Foreign Direct InvestmentSwitzerland - Japan

Ø With foreign direct investment in Japan amounting to 164,608 Mio$ (cumulative Fiscal Year 1951-2003), Switzerland ranks Nr. 5 foreign direct investor (5,995 Mio $).

Considering the size of the respective home economies, Switzerland’s share of 3.6% is remarkable.

Ø On the other hand, direct investment from Japan to Switzerland amounted (for the same period of 1951-2003) to 3,860 Mio $.

(by the embassy of Switzerland, Tokyo)

Japanese Foreign Direct Investment (FDI) - InwardFY1951-2003 (Cumulative)

49,757

23,555

8,421 8,361 5,995 5,619 5,549

010,00020,00030,00040,00050,00060,000

USA

Nethe

rlands Fra

nce

Germany

Switze

rland UK

Canada

Country

Million US $

©2005 JETRO

6. JETRO Geneva Activities

Local-to-Local Programs

Promotion of Japanese Investment(Inbound)

Outbound

Providing Information to Japan (visa versa)

Inquiries from JETRO members & others

Research Programs

üVisit Swiss companies & Promotion of IBSC services

üOrganize seminars & the Bio square event

üPromotion of Bio- (Biolink Forum)or IT-events (CEATEC) in Japan

BJT (Business Japanese Test)

©2005 JETRO

7. Why Japan? ? The World’s second-largest market

* Beijing, Tianjin , Hebei,Shanghai, Jiangsu , Zhejiang,Guangdong and Hongkong

Source: Cabinet Office, IMF, National Bureau of Statistics of China

Each of Japan's regions has an economic scale similar to or even larger than some countries

*GDP data for Japan ’s regions from 2003; for other countries, 2005

1. The world's second-largest market 5

Kanto region

Hokkaido region

Thailand

Shikoku region

Singapore

Tohoku region

Switzerland

Italy Major economic block in China*

Kinki region

Australia

Chugoku region

Denmark

Kyushu region

Belgium

1,650

1,766

1,192

168 169

357 368

1 1 6 118

406 372

243 260

681 708

Chubu region

Netherlands

656 626

GDP by country (%, US$ billion, 2005)

©2005 JETRO

8. Why Japan?? Over 65 & baby boom generation will create demand in various sectors

Source: Ministry of Economy, Trade and Industry; Ministry of Internal Affairs and Communications; ”Market Surveys for Investment in Japan: Bio Technology, JETRO

Market scale of welfare and health care

©2005 JETRO

9. The Japanese Medical Devices Market?<characteristics>

1. The second-largest single-country market in the worldA total annual value: app. $20 billion

2. The market will continue to grow as Japan’s population continues to age more rapidly than that of any other developed country.

3. The breakdown of the market in 2004.

JETRO Market report (Medical Equipment)

http://www.jetro.go.jp/en/market/reports/jmr/069.pdf

©2005 JETRO

10. The Japanese Medical Devices Market? <Characteristics>

4. 85% of the medical devices firms are SME in Japan.

5. Imports account is captured roughly half of the Japanese market.

6. Export from Japan:the destination to Switzerland is the 5th

rankImport to Switzerland:also the 5th rank

©2005 JETRO

11. Success stories setting up offices in Japan <medical sectors>

1. Schiller AG (Baar)

established at Hiroshima in 2004

2. Alcon, Japan (Switzerland)

established at Tokyo in 1973

3. Nobel Biocare Japan K.K (Sweden)

established in 1986For more details, please visit our Websites.http://www.jetro.go.jp/de/invest/whyjapan/success_stories/

©2005 JETRO

12. IBSC Invest Business Support Center6 IBSCenters: Tokyo, Osaka,Yokohama, Nagoya, Kobe & Fukuoka

<Consultations>by Market Advisors in different business fieldsØ Laws & RegulationsØ National & Local

Government incentivesØ Cost simulation modelsØ Incorporation proceduresØ Selecting a locationØ Employee & Labor issuesPlease contact us before you go on a Japan business trip.

<Facilities>

©2005 JETRO

13. JETRO HP www.jetro.go.jp

©2005 JETRO

JETRO HP

²Investing Japan

http://www.jetro.go.jp/en/invest/ (English)

http://www.jetro.go.jp/de/invest/ (German)

For your business with Japan

Please visit our website.

©2005 JETRO

14. JETRO Geneva Websitehttps://www.jetro.go.jp/switzerland/geneva

Please contact us for your access & Investment of the Japanese business.

Thank you for your attention.