jeu facteur academy success story - gamification in recruitment - manu melwin joy
TRANSCRIPT
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Jeu Facteur AcademyGamification in Recruitment
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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Formapost• The French postal service
Formapost struggled with employee retention. After a short trial period, around one-quarter of new hires left the company—which cost Formapost extensively in recruiting and hiring budgets.
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Formapost• So, to achieve this
clear singular goal of increasing employee retention rates, the company turned to gamification.
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Formapost• Formaposte launched
Jeu Facteur Academy, which allowed players (and potential candidates) to “live” a week in a life of a new hire postal carrier.
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Formapost• It had situations of
getting them up early in the morning, learning about postal work, and even elements of ethics on the job as a way of managing realistic expectations.
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Formapost• The gamification effort
succeeded immensely. Drop-out rate went from 25% to 8% after the game was introduced in the hiring process, according to Enterprise Gamification Consultancy, and the company found candidates were better prepared and asked better questions.
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