jewellery - highlighting online engagement best practices
DESCRIPTION
The Metal Arts Guild of Canada is a members organisation that connects metal arts and jewellery professionals across Canada. This presentation highlighted regional and global trends and statistics for eCommerce opportunities in the jewellery and luxury goods sector. I also discussed the 5 Best Practices for online engagement, stressing the importance of understanding that online engagement is simply an extension of the offline world's activities. With a YoY growth of 8 percent, of the 80 million online shoppers that regularly purchase luxury goods and jewellery from eCommerce sites around the world, the highest penetration is with buyers in France at 17% As the sector grows and matures, an eCommerce web presence will become the essential platform for all designers to grow their business. To start the presentation, I gave away 65 of my most essential eBooks that discuss marketing, SEO, social media management, and more. Download it FREE here: http://www.smepublishing.com/resourcesTRANSCRIPT
Metal Arts Guild of Canada
Taner Kilicarslan
ITS ALL ABOUT PEOPLE
AQuickIntroduction
EXCITED? LET’S GET STARTED!
PLEASE FEEL FREE TO INTERACT WITH ME AT ANY TIME
1A Gift forEveryone
2TheSecret
3Engagement
Assessment
www.smepublishing.com/free-ebooks
65 ESSENTIAL eBOOKS FROM MY PERSONAL COLLECTION
1
The #1 concern designers in Toronto told us about is:
How Do I Make Money?
What are designers in Toronto telling us?
Surveyed 40 designers in Toronto
2 The Secret to Business Success Online
As described by the co-founder of Twitter, Ev Williams
If you study what the really big things on the internet are, you realize they are masters at making things fast and not making people think. Here’s the formula if you want to build a billion-dollar internet company:
Take a human desire, preferably one that has been around for a really long time; identify that desire and use modern technology to take out steps.
80 Million people Up 8% YoY
Does anyone know how many hoursthe average Canadian woman spends online per month?
Likes + Comments + Shares on a given day
Total Fans on a given dayX 100
Daily PageEngagement Rate
3 Best Practice: Engagement
SORRY I’M NOT BUYING A RING TODAY!
DO YOU AGREE?
There is no such thing as B2B.
People do business with other people (and brands built by people) they know, like, and trust.
Online Engagement
Is about People,Talking to People
5 Best Practices ofOnline Engagement A wise person listens twice as much
as they talk in real life, and social media is no different.We should: aim to understand the nuances
of each conversation channel listen for who the thought
leaders and influencers are assess what the group dynamics
and social structures look like analyse how consumer desires
and pain points are evolving.
1. LISTEN FIRST, USE YOUR SENSES
5 Best Practices ofOnline Engagement
blogs are living, breathing communities
make sure your web presence includes a way to communicate with your audience, from your site (ie: blog)
most of the action happens in blog comments
why should anyone respond to you if you don’t care to take the time to provide an original thought?
2. EACH INTERACTION IS UNIQUE
5 Best Practices ofOnline Engagement
engage and empower those who love you to evangelize further
always use negative mentions as an opportunity to learn more, improve, and help the person
listen to those who have a bad experience with your competitors to see if there's an opportunity to provide a solution
3. POSITIVE AND NEGATIVE MENTIONS ARE IMPORTANT; DO NOT FEAR!
5 Best Practices ofOnline Engagement
Network building rests on a key tenet: meeting people is easy; nurturing relationships is significantly harder
Dale Carnegie; How To Win Friends And Influence People; says “to be interesting, first become interested in others”
If you approach social media as a way to sell your stuff all day long, you will fail
4. BUILD RELATIONSHIPS, BECOME GENUINELY INTERESTED IN PEOPLE
5 Best Practices ofOnline Engagement Customer Service
take a snapshot of your sentiment at day 1 and trend it across time, against your competitors
More Engagementtrack Facebook interactions, Twitter retweets and @ replies, reach of each message, blog comments, etc.
Financial Metrics (ie: ROI, revenue)effectively track each lead from point of origin on a social network, all the way to the end point of purchase
5. TRACK, MEASURE, TWEAK, REPEAT; AND KNOW WHY YOU’RE DOING IT, AND WHAT MATTERS TO YOU
THANK [email protected]