jewelry stores mobile digital marketing

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Mobile/Digital Advertising Strategy Presented to: Jewelers Presented by: Purplegator.com Presented on: May 25, 2017 Relevance Raises Response REACHING CUSTOMERS ON MOBILE an company

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Page 1: Jewelry Stores Mobile Digital Marketing

Mobile/Digital Advertising Strategy

Presented to: JewelersPresented by: Purplegator.comPresented on: May 25, 2017

Relevance Raises ResponseREACHING CUSTOMERS ON MOBILE

an company

Page 2: Jewelry Stores Mobile Digital Marketing

100 Years of Information Gathering

1917 - 2017

Page 3: Jewelry Stores Mobile Digital Marketing

THE IMPACT OF TECHNOLOGYIN ONLY

8 YEARS

Page 4: Jewelry Stores Mobile Digital Marketing

WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO

Data Source: eMarketer 2016

Page 5: Jewelry Stores Mobile Digital Marketing

78% of Us Now Own Smartphones

Data Source: Nielsen 2016

SMARTPHONE EXPANSION = POWERFUL ADVERTISING OPPORTUNITIES

Page 6: Jewelry Stores Mobile Digital Marketing

THE BIG GAP: MOBILE SPENDING VS. MOBILE CONSUMPTION

When Will Mobile Get Its Fair Share?% of Time Spent in Media vs. % of Advertising Spending

Data Source: Meeker Report 2016

PRINT RADIO TELEVISION INTERNET MOBILE

Spend

Page 7: Jewelry Stores Mobile Digital Marketing

BUDGETS MOVING AWAY FROM PRINT, BROADCAST

arketing Spending Plans for 2016, by Media Type

Data Source: StrongView/Selligent

Marketing Spending for 2016, by Media Type

Page 8: Jewelry Stores Mobile Digital Marketing

We Specialize In Engaging Your Customers& Acquiring Their Business - and Loyalty

Page 9: Jewelry Stores Mobile Digital Marketing

SOME OF OUR CURRENT CLIENTS IN 2017

Page 10: Jewelry Stores Mobile Digital Marketing

SOME OF OUR JEWELRY RETAIL CUSTOMERS

Page 11: Jewelry Stores Mobile Digital Marketing

WHAT IS DIGITAL MARKETING?

What We Do In The Swamp

• Mobile Strategy & Consulting• Mobile Advertising• Digital Advertising• Text Message Marketing• Mobile Video Production• Web Development• App Development• SEO• SEM• Social Media Marketing• Content Marketing• IVR• Video Production

Page 12: Jewelry Stores Mobile Digital Marketing

WE WROTE THE BOOK ON MOBILE

Page 13: Jewelry Stores Mobile Digital Marketing

Mobile/Digital Advertising Strategy

Page 14: Jewelry Stores Mobile Digital Marketing

MOBILE’S MOST IMPORTANT ADVANTAGE

Pinpoint TargetingYou Only Pay to Reach Your Best Prospects

• Geotargeting• Geofencing• Geoconquesting• Demographics• Interests• Email addresses• Retargeting• Dayparting

As Opposed to Traditional Media…

Think People, Not Places

Page 15: Jewelry Stores Mobile Digital Marketing

LASER FOCUSED CUSTOMER TARGETING

GEOTARGETING• Reach only those

within a 10 mile radius of your store.

• Adjust a trading area so as to avoid a natural barrier such as a river.

Page 16: Jewelry Stores Mobile Digital Marketing

LASER FOCUSED CUSTOMER TARGETING

GEOFENCING• Target only the wealthiest zip codes in your

trading area.• Target only your immediate downtown area.

Page 17: Jewelry Stores Mobile Digital Marketing

GEOCONQUESTING

Beat Your Competition…Target Their CustomersTarget customers who have visited a competing location.

Page 18: Jewelry Stores Mobile Digital Marketing

DEMOGRAPHICS

• Sex• Age• Income Level• Home Ownership

• Marital Status• Children in Home• Job Type

Page 19: Jewelry Stores Mobile Digital Marketing

INTEREST TARGETING

Find Your Best Customers• “Recently engaged.”• Watched a video about choosing a ring.• Facebook status update• Web visits to competing stores

Page 20: Jewelry Stores Mobile Digital Marketing

EMAIL ADDRESSES

PLATINUM PROSPECTSOne mobile advertising target group will be your email list!

Page 21: Jewelry Stores Mobile Digital Marketing

RETARGETING

PLATINUM PROSPECTS

Reinforce those visiting your website by targeting them with your ads.

Page 22: Jewelry Stores Mobile Digital Marketing

YOUR BEST CUSTOMERS

We’ll get them in your store more often.

• Email Targeting• Job Targeting• Geoconquesting competing

stores • Retargeting• Text Message Marketing

Page 23: Jewelry Stores Mobile Digital Marketing

COMPONENTS OF MOBILE ADVERTISING

Your ads run across thousands of locally relevant mobile apps such as Angry Birds and eBay. Apps your customers are using every day.

IN APP ADVERTISEMENT

Page 24: Jewelry Stores Mobile Digital Marketing

COMPONENTS OF MOBILE ADVERTISING

MOBILE WEB ADVERTISEMENTYour ads run on hundreds of nationally known apps and mobile and desktop websites such as ESPN, Better Homes & Gardens, Fox News, and CNN.

Page 25: Jewelry Stores Mobile Digital Marketing

COMPONENTS OF MOBILE ADVERTISING

INSTAGRAMThe younger, female skew and beautiful pictures on Instagram are ideal for creating interest in your store with aspirational imagery.

Page 26: Jewelry Stores Mobile Digital Marketing

COMPONENTS OF MOBILE ADVERTISING

LANDING PAGETapping on any ad will lead potential customers to a mobile landing page, from which they can get the offer, call, or get directions to your store.

Page 27: Jewelry Stores Mobile Digital Marketing

HEAT MAPS & LEAD LIST

Sales Lead Dashboard

Manage, Sort, & Track your leads

See Results in Real Time

Page 28: Jewelry Stores Mobile Digital Marketing

COMPLETE CAMPAIGN IN ACTION

BUILDENGAGEMENT

GENERATEAWARENESS

CREATE ACUSTOMER

ACCESSIBLE 24/7 IN YOUR OWN DATABASE CONTROL PANEL BUILT AND HOSTED BY PURPLEGATOR

BUILT AND HOSTED BY PURPLEGATOR

SERVING ADS TO YOUR EMAIL LIST

SERVING ADS TO YOUR WEBSITE VISITORS

SERVING ADS TO HOME DEPOT’S CUSTOMERS

Page 29: Jewelry Stores Mobile Digital Marketing

FACEBOOK

Page 30: Jewelry Stores Mobile Digital Marketing

FACEBOOK CAROUSEL ADS

Page 31: Jewelry Stores Mobile Digital Marketing

MOBILE NETWORK – IN APP ADVERTISING

Page 32: Jewelry Stores Mobile Digital Marketing

VIDEO ADVERTISING

If a Picture is Worth a Thousand Words, How Much is a Video Worth?

https://www.youtube.com/watch?v=9nrqiCEbNUU

Page 33: Jewelry Stores Mobile Digital Marketing

COMPONENTS OF MOBILE ADVERTISING

TEXT MARKETINGThe Best Way to Keep in Touch with your Best Customers!

• Interactive to opt-in• Broadcast messaging

• Specials• Free Offers• Event Invites

Text ENGAGED to 84444

Page 34: Jewelry Stores Mobile Digital Marketing

TEXT MESSAGE PACKAGE

Page 35: Jewelry Stores Mobile Digital Marketing

ALL PACKAGES INCLUDE:• Creative Design• Landing Page Design & Hosting• Sales Lead Acquisition Tool• Daily/Weekly Monitoring

• A-B Testing• Optimization

• Performance Analysis• Advertising Media

• Facebook & Instagram• In-App• Mobile Web• Retargeting – visitors, email list

WHAT YOU GET

Page 36: Jewelry Stores Mobile Digital Marketing

WHAT WE NEED

FOR A SUCCESSFUL PROMOTION:

• Engaging Offer• Flight Dates• Budget• Images• Co-Op Requirements• Landing Page or Your Website?• Authorized Agreement

Page 37: Jewelry Stores Mobile Digital Marketing

Every day new companies enter the mobile ecosphere, where the pace of innovation is exceedingly high.

The process can become confusing fast.

Page 38: Jewelry Stores Mobile Digital Marketing

We live, dream and sleep mobile so you don’t have to.

Page 39: Jewelry Stores Mobile Digital Marketing

Mobile Marketing ManagersPurplegator

[email protected]

Purplegator.com