jia zhuang- breakfast & brains october 2013
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Interac(ve Adver(singAd Explore: The Next Genera3on
ITV Commercial Innova(onInterac(ve Adver(sing10.2013
Thursday, 3 October 13
INTERACTIVE ADVERTISING: PATH TO PURCHASE
DiscoverProduct
LearnFeatures
GoogleFind
Online StoreExplore
FacebookDiscuss
YouTubeExperience
RadioListen
PrintRead
TelevisionWatch
Awareness Considera,on IntentEvalua,on
DecideCompareTryBuy
Thursday, 3 October 13
INTERACTIVE ADVERTISING: PATH TO PURCHASE
DiscoverProduct
LearnFeatures
GoogleFind
Online StoreExplore
FacebookDiscuss
YouTubeExperience
RadioListen
PrintRead
TelevisionWatch
Awareness Considera,on IntentEvalua,on
DecideCompareTryBuy
Video On DemandWatch the adClick to discover brand or product
Thursday, 3 October 13
INTERACTIVE ADVERTISING: PATH TO PURCHASE
DiscoverProduct
LearnFeatures
GoogleFind
Online StoreExplore
FacebookDiscuss
YouTubeExperience
RadioListen
PrintRead
TelevisionWatch
Awareness Considera,on IntentEvalua,on
DecideCompareTryBuy
Video On DemandWatch the adClick to discover brand or product
Interac(ve Video On Demand Explore the adDiscover the brandLearn about the products and featuresExperience through contentDecide to purchase or to try
Thursday, 3 October 13
Our “Carousel” format allows non-‐disrup3ve viewing of addi3onal content such as video, gallery or links to websites in a 3dy and thoughKully posi3oned carousel.
Viewers can browse through content whilst the video plays and spend more 3me discovering your brand and understanding your products.
• Increase brand engagement.
• Mul(ple click-‐through to different products.
• Increased click-‐through rate.
• UpliQ in brand recall through higher engagements.
AD EXPLORE: CAROUSEL
Thursday, 3 October 13
AD EXPLORE: CAROUSEL• Up to five pages.
• Different thumbnails.
• Different backgrounds.
• Each can link to website, image, or video.
• Extra videos can be several minutes long.
• 10 days turn around.
Thursday, 3 October 13
AD EXPLORE: RIBBONThe “Ribbon” allows brands to adver3se products to our audience though mul3ple 3me-‐synched experiences.
The unique 3me-‐synched feature allows products to pop into the ribbon as they appear in the video. This trigger increases the likelihood of engagement and enables consumers to explore your products with click to purchase on the adver3ser’s website.
• Increase brand engagement.
• Mul(ple click-‐through to different products.
• Increased click-‐through rate.
• Increase brand recall through higher engagements.
Thursday, 3 October 13
AD EXPLORE: RIBBON• Up to 30 calls-‐to-‐ac(on
thumbnails.
• Each (med to video content.
• Thumbnails contain more detail.
• 3 images.
• Descrip(on.
• Price.
• Link to website.
• 10 days turn around.
Thursday, 3 October 13
AD EXPLORE: BUTTONSLike the Ribbon, our “BuRon” format allows adver3sers to have mul3ple calls-‐to-‐ac3on appear on screen at just the right moment.
These buRons allow adver3sers to link through to their website. If you have a lot of products and want consumers to jump straight to purchase, this is the format for you.
• Increase in dwell (me.
• Increased brand recall through higher engagements.
• Increased click-‐though rates.
Thursday, 3 October 13
AD EXPLORE: BUTTONS• Up-‐to six buYons.
• Use images of product, logo or calls-‐to-‐ac(on copy.
• Timed to video content.
• Link to website.
• 10 days turn around.
Thursday, 3 October 13
Our “Extend” format allows audiences to enjoy an extended version of your standard 30 second ad without any interrup3on.
Ideal for film, music, entertainment clients.
• Increase in dwell (me.
• Increase brand recall through higher engagements.
• Increased click-‐though rates.
AD EXPLORE: EXTEND
Thursday, 3 October 13
AD EXPLORE: EXTEND• Extend up to 3 mins of extra
content.
• Call-‐to-‐ac(on.
• 10 days turn around.
Thursday, 3 October 13
The “Select” format is a great way of giving our viewers control of the ad.
Select from mul3ple videos, adver3sers can communicate with consumers through the content they find most appealing.
• Increase in interac(on rate.
• Increased click-‐through rate.
• Increase in brand recall through high engagements.
• Deeper engagement through user control.
AD EXPLORE: SELECT
Thursday, 3 October 13
AD EXPLORE: SELECT• Up-‐to three videos.
• Branded background.
• 5 second choose screen.
• Auto play feature.
• Unique click-‐through link for each video.
• 10 days turn around.
Thursday, 3 October 13
“Microsite” are compact, yet powerful experiences inside the video player with extra content for consumers to discover.
Through the rich content within, viewers can explore, learn and interact with your brand, product, and services.
• Increase in dwell (me.
• Increased click-‐through rate.
• Enhanced brand recall through high engagements.
AD EXPLORE: MICROSITE
Thursday, 3 October 13
AD EXPLORE: MICROSITE• Any number of addi(onal videos.
• Any number of gallery and slideshows.
• Any number of product pages.
• Social network links.
• Custom call-‐to-‐ac(on anima(on.
• Custom transi(on anima(on.
Thursday, 3 October 13
If you have a great idea, we can help you to bring it to life.
Design your own format or customise one of ours.
Our team of experts will work with you every step of the way from idea concep3on, through to final delivery.
We will make it easy to create a unique interac3ve experience made just for you and your clients.
• Custom crea(ve such as anima(on.
• Bespoke func(onality.
• Meet the requirements of the brief.
• No compromises.
AD EXPLORE: PRO
AD EXPLORE: PRO
❤You
Thursday, 3 October 13
AD EXPLORE: FEES
Fees Carousel Ribbon Bu>ons Extend Select Microsite Pro
CPMPremium
VOD rate+20%
VOD rate+20%
VOD rate+20%
VOD rate+20%
VOD rate+20%
VOD rate+20%
VOD rate+20%
Min Ad Impression 200,000 200,000 200,000 200,000 200,000 500,000 500,000
Per Crea,ve £700* £700* £700* £700* £700* ask for a quote ask for a quote
Lead Time 10 days 10 days 10 days 10 days 10 days ask for a quote ask for a quote
*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.*Per crea,ve fee is free for each million impression booked. 1 million impression equals to one crea,ve version.
Thursday, 3 October 13
AD EXPLORE: TIMING
Day 1 3 4 6 7 8 10
ClientSigned IOBriefAssets
Feedback to ITV Sign-‐off designs
ITV Designs sent for feedback
Final designs for sign-‐off
Working ad sent for sign-‐off
Compliance sign-‐off and go-‐live
Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.Working days only. Timeline indica,ve and does not apply to Microsite and Pro formats.
Thursday, 3 October 13
Thursday, 3 October 13
