jill-marchick overview
TRANSCRIPT
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47
LEARNING MORE ABOUT
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JILL MARCHICK
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TRAINED AND GROOMED AT LEADING COMPANIES
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47
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SKILLS THAT DISTINGUISH JILL
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47
Well versed in the latest research methodologies and utilizing cutting edge tools, both
quant and qual
Expert at branding, brand health,
creative testing, pricing and
social listening
Successfully able to work cross-
functionally, cross-culturally, and with all levels within an
organization
Thrives in a fast paced and
deadline-intensive environment
A studier of human culture and continually
interested in why people make the decisions they do
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TOUGH CHALLENGES JILL HAS FACED
Starbucks VIA - How do you gain acceptance of product
consumers don’t want?- The Challenge: Completely Re-invent Instant Coffee
in the US, China, UK, Japan- Worked closely with consumers to understand how to
creatively navigate obstacles via non-traditional ideation and ethnography
- Year 1 successful launch - Received a special award for achievement from CEO,
Howard Schultz
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47
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Reese’s Peanut Butter Cups – Mexico and Brazil- How do you overcome past failure to create
a successful launch?- The Challenge: Consumers lacking a product reference for peanut butter,
challenging visual cues (orange packaging), what works in the US doesn’t work outside the country
- Worked with consumers utilizing non-traditional qualitative techniques (co-creation) to determine how to find elusive “ways in” to adoption
- Conducted test markets and fine-tuned execution based on learning - Achieved goals for national launch
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47
TOUGH CHALLENGES JILL HAS FACED
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THE OPPORTUNITY JILL IS SEEKING
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47
To be challenged To create growth To bring a fresh perspective to
research & insights
An environment where one can thrive
on growth and collaborate with others who enjoy
challenge
To Mentor talent
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CONTACT
[email protected]: 323-336-3695
www.linkedin.com/pub/jill-marchick/3/8a6/47
[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47