jillian young's advertising final

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ADV401 Final

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Page 1: Jillian Young's Advertising Final
Page 2: Jillian Young's Advertising Final

Ad Campaign

PHOTOYOUR

HERE

your photo here

Client: Osprey Packs

Osprey’s backpacks are engineered for adventure, and

extreme-living in allforms underline this brand’s core values. This advertising

campaign takes these situations to create an

inspiring and compelling message that the consumer can

be in the same position as the subject of these images with a

little help from Osprey

Page 3: Jillian Young's Advertising Final

your photo here

Ad Campaign

Page 4: Jillian Young's Advertising Final

Ad Campaign

your photo here

Page 5: Jillian Young's Advertising Final

Not this summer. Client: Gold’s Gym

If consumers workout at Gold’s Gym, they will

not have to resort to sporting this infamous bathingsuit coverup to

achieve their own bikini bodies this summer.

One-Off

Page 6: Jillian Young's Advertising Final

One Off

Client: Boar’s Head

Boar’s Head’s premium deli meats are highly regarded;

however in recent years there had been a move towards

pre-packaged lunches such as “lunchables” for children’s

lunches seemingly out of convenience. Today, parents have been returning to more

nutritious lunches and the brown paper bag is in style

now more than ever.

Page 7: Jillian Young's Advertising Final

One-Off

Client: Harvest Moon Cidery at Critz Farms

At first sip, Critz Farms’ new hard apple cider has a distinct bite. Traditionally, apples are the ones being bitten, but in this case the

apples used in this hard apple cider seem to bite the consumer back.

Page 8: Jillian Young's Advertising Final

Long CopyNot one shred of evidence supports

the notion that life is serious... And not one other group of individuals believes this as whole-heartedly as the

Irish. Galway City in Galway County is the one city in Ireland whose inhabitants have seemingly agreed to unofficially recognize “play” as more important

than “work”. Do not be fooled by Galway’s modern façade of fantastic shopping, dining, and its dedication to the arts. Underneath all of this there is a unique and unwavering simplicity to this community’s mentality where a cold beer, quality

conversation, and enriching relationships are the truest indicators of success.

Irish Time Weather

Visit Us! When Frank McNally was asked his secret to attain-ing his old age, the 94 year

old admits he is “addicted to free time and has no intent on limiting his exposure to it”.

When pressed further for life advice he states matter-of-

factly that, “What butter and whiskey cannot cure, there’s

no cure for!”

Ireland has two time zones: Greenwich Mean Time (GMT) and Local time. Local time can be anything from twenty minutes to two days behind GMT, depending on the position of the earth and the location of whoever has the keys.

Ireland is not known for it’s warm inviting climate or sandy beaches, but it is not unusual in March to see young people sipping cool beer outside city pubs and cafes, enjoying the air and the soft caress of hailstones on their skin.

To get more information about what to see and do in Galway you can visit the local tourist office located in the center of Eyre Square (though I have only seen it open once) or visit www.galwaytourism.ie for a mostly up-to-date guide of this unique and vibrant city.

Client: Irish Tourism Board

Galway is one of Ireland’s most underrated cities. This long

copy ad emphasizes the laid-back and fun-loving nature of

the Irish and also what Galway City has to offer. This way of life is in sharp contrast with

that of the American audience, thus Galway is a great choice

for a holiday or even longer.

Page 9: Jillian Young's Advertising Final

Guerilla Marketing

SHRINKING CLOTHES?

Client: Gold’s Gym

Semi-transparent and heat-resistant stickers on dryer windows are used in laundromats for this guerilla marketing execution. It’s a fact, dryers shrink clothing; but it’s also true

that people make excuses for their own weight gain especially. This ad confronts consumers in a fun and unexpected way and asks them to stop blaming the dryer for

too-small clothing and to take responsibility for their health.

Page 10: Jillian Young's Advertising Final

ADVENTURE AWAITS!

FOLLOW YOUR BLISS

New Media

Client: Osprey Packs

The Osprey company’s core belief is to follow one’s

ultimate passion.This free “Adventure Seeker” app for

iphones and ipads powered by Osprey allows uers to do just that.

The app is powered by the American Park Network and uses

satellite-based navigation systems to provide directions to

local and national parks, beaches, campsites, and general recreation

areas. Users can choose specific adventuresome activites and the

app will filter the locations based on the information provided.

Bliss

BLISS

ADVENTURE SEEKER

ADVENTURE SEEKERfollow your bliss

Page 11: Jillian Young's Advertising Final

follow your bliss

jillianeyoung 201.790.0399 | j [email protected] | 625 mountain ave . wyckoff, nj 07481

expe

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cesk

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editor-in-chief | ad astra yearbook | franklin lakes, nj | september 2008 - june 2009

organized numerous senior class yearbook events, developed and designed yearbook theme, supervised 25

studentstaffmembers,editedfinalramapohighschoolyearbook,responsibleforprintingdeadlines

illustrator | jerk magazine | syracuse, nj | january 2010 - present

publish monthly illustrations for student opinion pieces for syracuse university’s ‘jerk magazine’

secretary | litmed llc | wyckoff, nj | april 2006 - present

create templates for patient medical history summaries, compose and edited letters to clients, create invoices

volunteer | we are family foundation | new york, ny | may 2006 - present

volunteeratnumerousbenefitgalastopromotepeace,acceptance,andeducationbyinvolvingandconnecting

teens around the world through the funding for schools in third world nations

president | art club | franklin lakes, nj | september 2008 - june 2009

organized weekly meetings and activities after school for 45 ramapo high school student members

artist | serendipity magazine | franklin lakes, nj | september 2006 - june 2009

published monthly drawings for ramapo high school’s art and literary magazine ‘serendipity’

writer & artist | rampage newspaper | franklin lakes, nj | september 2006 - june 2009

wrote monthly articles and illustrated corresponding drawings for the news and opinion sections of the ramapo

high school student paper ‘rampage’

selected member | nordstrom’s teen fashion advisory board | paramus, nj | september 2007 - june 2009

advised nordstrom fashion buyers and managers about current trends for teenaged girls, learned about the

workings of the fashion industry as well as those of the nordstrom corporation

business editor | ad astra yearbook | franklin lakes, nj | september 2007 - june 2008

interactedwithlocalbusinessownerstocollectdonationstofinanceramapohighschoolyearbook;thousandsof

dollars were collected and yearbook cost was $10 cheaper for students

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

MicrosoftOffice

Spanish

syracuse university | syracuse, ny | august 2009 - may 2013

S.I. Newhouse School of Public Communications, College of Arts and Sciences

bachelor of arts in advertising, spanish

dean’s list

gpa 3.75

Resume