jillian young's advertising final
DESCRIPTION
ADV401 FinalTRANSCRIPT
Ad Campaign
PHOTOYOUR
HERE
your photo here
Client: Osprey Packs
Osprey’s backpacks are engineered for adventure, and
extreme-living in allforms underline this brand’s core values. This advertising
campaign takes these situations to create an
inspiring and compelling message that the consumer can
be in the same position as the subject of these images with a
little help from Osprey
your photo here
Ad Campaign
Ad Campaign
your photo here
Not this summer. Client: Gold’s Gym
If consumers workout at Gold’s Gym, they will
not have to resort to sporting this infamous bathingsuit coverup to
achieve their own bikini bodies this summer.
One-Off
One Off
Client: Boar’s Head
Boar’s Head’s premium deli meats are highly regarded;
however in recent years there had been a move towards
pre-packaged lunches such as “lunchables” for children’s
lunches seemingly out of convenience. Today, parents have been returning to more
nutritious lunches and the brown paper bag is in style
now more than ever.
One-Off
Client: Harvest Moon Cidery at Critz Farms
At first sip, Critz Farms’ new hard apple cider has a distinct bite. Traditionally, apples are the ones being bitten, but in this case the
apples used in this hard apple cider seem to bite the consumer back.
Long CopyNot one shred of evidence supports
the notion that life is serious... And not one other group of individuals believes this as whole-heartedly as the
Irish. Galway City in Galway County is the one city in Ireland whose inhabitants have seemingly agreed to unofficially recognize “play” as more important
than “work”. Do not be fooled by Galway’s modern façade of fantastic shopping, dining, and its dedication to the arts. Underneath all of this there is a unique and unwavering simplicity to this community’s mentality where a cold beer, quality
conversation, and enriching relationships are the truest indicators of success.
Irish Time Weather
Visit Us! When Frank McNally was asked his secret to attain-ing his old age, the 94 year
old admits he is “addicted to free time and has no intent on limiting his exposure to it”.
When pressed further for life advice he states matter-of-
factly that, “What butter and whiskey cannot cure, there’s
no cure for!”
Ireland has two time zones: Greenwich Mean Time (GMT) and Local time. Local time can be anything from twenty minutes to two days behind GMT, depending on the position of the earth and the location of whoever has the keys.
Ireland is not known for it’s warm inviting climate or sandy beaches, but it is not unusual in March to see young people sipping cool beer outside city pubs and cafes, enjoying the air and the soft caress of hailstones on their skin.
To get more information about what to see and do in Galway you can visit the local tourist office located in the center of Eyre Square (though I have only seen it open once) or visit www.galwaytourism.ie for a mostly up-to-date guide of this unique and vibrant city.
Client: Irish Tourism Board
Galway is one of Ireland’s most underrated cities. This long
copy ad emphasizes the laid-back and fun-loving nature of
the Irish and also what Galway City has to offer. This way of life is in sharp contrast with
that of the American audience, thus Galway is a great choice
for a holiday or even longer.
Guerilla Marketing
SHRINKING CLOTHES?
Client: Gold’s Gym
Semi-transparent and heat-resistant stickers on dryer windows are used in laundromats for this guerilla marketing execution. It’s a fact, dryers shrink clothing; but it’s also true
that people make excuses for their own weight gain especially. This ad confronts consumers in a fun and unexpected way and asks them to stop blaming the dryer for
too-small clothing and to take responsibility for their health.
ADVENTURE AWAITS!
FOLLOW YOUR BLISS
New Media
Client: Osprey Packs
The Osprey company’s core belief is to follow one’s
ultimate passion.This free “Adventure Seeker” app for
iphones and ipads powered by Osprey allows uers to do just that.
The app is powered by the American Park Network and uses
satellite-based navigation systems to provide directions to
local and national parks, beaches, campsites, and general recreation
areas. Users can choose specific adventuresome activites and the
app will filter the locations based on the information provided.
Bliss
BLISS
ADVENTURE SEEKER
ADVENTURE SEEKERfollow your bliss
follow your bliss
jillianeyoung 201.790.0399 | j [email protected] | 625 mountain ave . wyckoff, nj 07481
expe
rien
cesk
ills
educ
atio
n
editor-in-chief | ad astra yearbook | franklin lakes, nj | september 2008 - june 2009
organized numerous senior class yearbook events, developed and designed yearbook theme, supervised 25
studentstaffmembers,editedfinalramapohighschoolyearbook,responsibleforprintingdeadlines
illustrator | jerk magazine | syracuse, nj | january 2010 - present
publish monthly illustrations for student opinion pieces for syracuse university’s ‘jerk magazine’
secretary | litmed llc | wyckoff, nj | april 2006 - present
create templates for patient medical history summaries, compose and edited letters to clients, create invoices
volunteer | we are family foundation | new york, ny | may 2006 - present
volunteeratnumerousbenefitgalastopromotepeace,acceptance,andeducationbyinvolvingandconnecting
teens around the world through the funding for schools in third world nations
president | art club | franklin lakes, nj | september 2008 - june 2009
organized weekly meetings and activities after school for 45 ramapo high school student members
artist | serendipity magazine | franklin lakes, nj | september 2006 - june 2009
published monthly drawings for ramapo high school’s art and literary magazine ‘serendipity’
writer & artist | rampage newspaper | franklin lakes, nj | september 2006 - june 2009
wrote monthly articles and illustrated corresponding drawings for the news and opinion sections of the ramapo
high school student paper ‘rampage’
selected member | nordstrom’s teen fashion advisory board | paramus, nj | september 2007 - june 2009
advised nordstrom fashion buyers and managers about current trends for teenaged girls, learned about the
workings of the fashion industry as well as those of the nordstrom corporation
business editor | ad astra yearbook | franklin lakes, nj | september 2007 - june 2008
interactedwithlocalbusinessownerstocollectdonationstofinanceramapohighschoolyearbook;thousandsof
dollars were collected and yearbook cost was $10 cheaper for students
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
MicrosoftOffice
Spanish
syracuse university | syracuse, ny | august 2009 - may 2013
S.I. Newhouse School of Public Communications, College of Arts and Sciences
bachelor of arts in advertising, spanish
dean’s list
gpa 3.75
Resume