jim flint: how the rubik's cube can help you solve your retail advertising issues
DESCRIPTION
How to Solve Your Automotive Advertising Issues with the Rubik's Cube.TRANSCRIPT
Internet Sales 20 Group
Boston, MA
How the Rubik's Cube Can Help You Solve Your Retail
Advertising IssuesJim Flint
Page 59
How to Solve Your Automotive Advertising Issues with the Rubik’s Cube
The Purchase Funnel & Today
The Truth
= Automotive Marketing
Facts About Cube vs. Auto Industry• 47 quintillion solutions / 16 million car sales
• 6 Faces of the Cube:(1) Website (4) Search(2) Audit (5) TV/Radio(3) Retail (6) Social/Reviews
• Hungarian Erno Rubik invented in 1974
• 12 Actual Solves / 12 months in a year• One solution for each
Algorithms & What That Means
• Google Algorithms• 9 Algorithms can help you with your
automotive sales & marketing
• START with GREEN SOLVED
Foundation: Go with Green!
Pick a color to start with
The Marketing Tiers
1. National Level (Tier 1)
2. Association Level (Tier 2)
3. Retail Level (Tier 3)
Solving Tier 2
1. National Level (Tier 1)
2. Association Level (Tier 2)
3. Retail Level (Tier 3)
Tier 2: Left or Right?
Lefty Brandy Righty Retail
Tier 3: The Hardest Part!
1. National Level (Tier 1)
2. Association Level (Tier 2)
3. Retail Level (Tier 3)
The 6 Part Marketing Plan
Audit
Search Tactics
Social / Review Tactics
TV / Radio Tactics
The 6 Part Marketing Plan
The Sweetest Victory