jim semick creating a vision for your product roadmap
TRANSCRIPT
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Creating a Compelling Vision for Your
Product Roadmap
Jim Semick
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How well are you communicating your company’s
product strategy?
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Signs of Roadmap Chaos• Strategic objectives not clear• Confusion about current
roadmap & what’s coming• Lack of transparency into
decisions • Roadmaps disjointed across
org• Execs not on board or lost in
weeds
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Question: How often do you meet with the executive / management team to
review the product roadmap?
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Consider Your Audience
Executives? Engineers?Sales?Customers?
You might need a different roadmap for each audience
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Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
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Getting Stakeholder Buy-in
• Tell the story – be visual• Be transparent about
your process - involve them
• Align decisions with Goals and KPIs
• Give them access to the roadmap
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Group features into themes that deliver
value
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Ways to Organize Your RoadmapsEach product might have its own roadmap
• Product Line• Product Category (e.g. Web, Mobile, Platform)
• Markets Served• Strategic Initiative (e.g. monetization, growth)
• Team / Product Manager• Outcomes, Goals• Sales Channel• Status
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Discussion:What are the primary elements you use
to organize your product roadmap?
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Roadmap Samples
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Typical Executive Facing Roadmap
Product Lines or Categories
Long-term Timeframe
Strategic Goals
Details: Value, Features, Effort
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Other Formats
romanpichler.com, S. Doubinski
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Discussion:What tool/software/template are
you using to share and communicate your strategic
roadmap today?
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www.productplan.com
Thank You!