Working At The UnAgency:  This Ain’t Your Grandparents’ PR Firm

Jim WeissW2O Group, CEO/ChairmanNovember 5, 2013

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The Media Landscape has Completely Changed

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The majority of content we consume is not via a media outlet. It is through our friends and networks

Media refers to all content

Blogs, Twitter, Facebook wall, mainstream media, video

News flow has 5 drivers

If “media” is redefined, how could media plans stay the same?

Media plans are becoming obsolete

Our information needs change as our journey evolves leading to different content, places and devices

Multiple Channel Content Consumption

65% of people believe they are visual learnersVisual Trumps Copy

Content is now part of the rhythm of life. 1, 9, 90 Content must be Fluid

Our Mission & How We Innovate

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Our Firms’ Key Drivers

Industry Specialization Senior Talent

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Research + Analytics Digital + Social Media

• In-house Fortune 500• Large agency dept heads• Industry thought leaders• PhD’s and MBA’s

HealthcareTechnologyConsumer

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Opportunity is Knocking

WE WANT YOU

Here’s What We Want in You . . .

1. Write Well, Type Fast (Some Stuff Never Changes)

2. People That Don’t Have to Be Here

3. Playing to Win vs. Playing Not to Lose

4. Computer & Social Skills/Positive Personal Online Brand

5. Real-World Experience Preferably Entrepreneurial

6. Passion Plus Self-Awareness

7. Ability To Pivot & Fast

8. Analytics, Design, Digital, Mobile, Web Savvy & Capable

9. Ready to Step on Some Toes, Tick Some People Off

10.Service Oriented, Ready & Open to Learn

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Center for Social Commerce

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