jis limited case study
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JIs Limited case studyMarket situation AnalysisTRANSCRIPT
JIS LIMITED
JIS LIMITEDCompany Overview4000 crore conglomerateProduces PVC pipes,HDPE pipes,Agri Pipes Drip Irrigation equipment'sIsraeli CollaborationSWR PipesPlumbing Pipes PVC SheetsFibre Cable etc
Market Situation( Building & Construction)Highly Competitive market Established playersLess awareness about JISMarket Driven by in commercial building segmentArchitectsConsultantsContractorsRetail segment MarketDistribution and retailProblem Statement Develop a prolong strategy for JIS in the new building construction division forRetail segmentPrivate BuildersCreate a profile for standard distributor for the city of BangaloreSize the market for JISGeographical distribution of Bangalore territory