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Who We Are

JITA Social Business Bangladesh Limited is to empowering women through a network of enterprises creating employment opportunities and improving access to markets for the underprivileged consumers.

A cost effective rural distribution system for multiple product and service delivery.

An inclusive business model consists today of 250+ small distribution enterprises (Hubs) and 7500+ women sales agents.

An unique distribution and information network to reach Base of Pyramid, people live under $2 income per day.

What We Do

JITA takes an holistic approach to reach the BoP consumers group with the information and products of health, hygiene, nutrition and sustainable energy.

JITA Holistic

Approach

D2D Distribution

Market and Consumer Research

Market Creation & Activation

Enterprise Development

Door to door Distribution

Our innovative Cost effective rural employment and supply-chain model employs rural poor women as door to door seller of ‘a basket of goods’ for the health, hygiene, nutrition and sustainable energy.

Underserved market- high cost of distribution Distribution live area

250+ Rural Entrepreneurs

450+ Service Person

7,500. Sales Ladies

4.7m consumers

Distributor /supplier Hub

Service person

Aparajita Consumer

7 suppliers

Income

Market and Consumers Research

JITA has a specialized team entirely dedicated to get market insights, understand consumer demand, geographical market mix, socio economic pattern and changes over time from a social business perspective to support partner organizations with new ideas.

JITA also provides technical support, bringing knowledge and expertise as partnership broker between corporations and NGO's.

• Conduct research at Bottom of the pyramid market & consumers

• High expertise & access to deep rural markets

• Support in developing inclusive business models

Market Creation & Activation

JITA Market Creation and Activation is an unique service to reach Base of Pyramid consumers with health, hygiene, nutrition and renewable energy related message to people live under $2 income per day.

JITA designs the market creation and activation campaign based on the following principles -

Attention Awareness

Acceptability Action

Goal is to make people stop and say “what is this”?

Goal is to create acceptability to those who are interested. Create some level of awareness.

Goal is to help the unaware. Create awareness of need

Goal is to reassure their intent to engage. Make it easy for consumers to take action.

Enterprise Development

Market Development

Commercial Business Service

Social Enterprise Development

In addition, entrepreneurship development that ranges from enabling the start-up of small businesses to providing business skills development through training, mentoring, coaching.

JITA’s Enterprise Development Team is the leading implementer of Enterprise Development solutions and Rural Development programmes across world.

Market development, commercial business services and social enterprise are part and parcel of Enterprise Development Service.

Our Supply Chain

Partners

Our Projects Partners

Partner Project Summary

Identify demand of micro-nutrient (Furikake) in BoP market and determine appropriate rural marketing and distribution mechanism

Promoting health and hygiene awareness among the BoP consumers and linking them with appropriate product

Promote awareness about the benefits of renewable energy among the BoP Consumers and create access to solar lantern at their door steps

Develop sustainable health providers that can offer affordable and high quality MNCH Services in the remote communities

Promote the benefits of using sanitary napkin and create access at their door steps

Promote hygiene message to create greater Brand awareness and presence in the rural market and create access to product

Build the awareness of BoP consumers, specially RMG sector workers regarding nutritional key elements and create access to products

Our Coverage

Impact We Create

7,500+ women empowered through engaging with sustainable livelihood opportunity

Impact we create

250+ rural enterprises (distribution Hub) developed

Impact we create

450+ wage employment created for rural unemployed youths

Impact we create

4.7 million Rural households are given access to essential products, including Hygiene and Nutrition products

Our Exposure and

Recognition

Thank you