Jiten Gori

Regional Sales Manager

Ruckus Wireless, Inc.

Dan Skrove

Systems Engineer

Ruckus Wireless, Division of Brocade

• A little Ruckus history and market positioning

• Evaluating WiFi (third party performance testing)

• What’s driving WiFi growth

• Key components to consider during design and

implementation

• Ruckus/Brocade Portfolio update

Agenda

HistoryWhere we came from

Fast and Fierce

30%

70%

Formed 2004, Sunnyvale, CA

Status Publicly held (NYSE: RKUS)

Market Cap ~$1+Billion

Founders Bill Kish and Victor Shtrom

CEO Selina Lo

Innovation Carrier Class” Smart Wi-Fi”

R&D Centers US, China, Taiwan, India, Israel

2014 Revenue $327M / 49% CAGR (2009-

2014)

2Q14 revenue/net

income

$81 million / $ 10.8 million (non

GAAP)

Customers 40,000+

Partners 11,000+

Employees 800+ in 34 countries

Patents 150 granted

Selina

Lo

Bill

Kish

Victor

Shtrom

4

0

50

100

150

200

250

300

350Annual

CAGR

49%$44

$75

$120

$215

12111009

(in $ millions)

$263

13

5

Rapid Revenue Growth

CORPORATE OVERVIEW

14

$327(in $ millions)

Quarterly92

0

20

40

60

80

100

2013

2014

2015

1Q 2Q 3Q 4Q

57

75

82

64

81

69

85

73

86

+24%

v s . 2 0 1 3

VENDOR 11 12 13 CAGR

Cisco $1535 $1972 $2263 21

Aruba $348 $423 $446 13

HP $210 $221 $250 9

Ruckus $111 $204 $246 49

TOTAL

MARKET$6873 $7780 $8700 13

36

129

43

Cisco

HP/Aruba RUCKUS

Others

Outpacing the WW WLAN Market

Vendor Growth and Market Share

By Unit Shipments

6

Br o c a d e i s Bu i l d i n g a

Ne w Ne t w o r k i n g Co m p a n y To e n a b l e b u s i n e s s e s t o t h r i v e i n t h e

Di g i t a l Bu s i n e s s Er aSwitching &Routing

Software-basedVirtualization

& ControlAnalytics

MobileNetworking

Wireless

EDGEDATA

CENTER

Fabrics

StorageNetworking IP Fabrics

Campus Products

vRouter

vADC

SDN Controller

NetworkAutomation

MachineLearning

NVAAMP

Security

vEPC

MECWLAN

Small-cell

7

8

Key Markets (20K customers and counting)

CORPORATE OVERVIEW

HOSPITALITY

80% Market share!

PUBLIC VENUES

Beijing Capital

International Airport

EDUCATION

SMART CITIES

RETAIL

TRANSPORTATION

HEALTHCARE

And also,

Ruckus has a strong history of

internal innovation, from the

pioneering of wireless IPTV transport

technology to various advances in

antenna technology, including being

an industry pioneer of adaptive antenna

arrays and many other advanced RF

functionalities. The company continues

to add to and

redefine its value proposition.

“

” Source: IDC 2015

MarketScape Report

Who’s Ruckus

LeadersMajor PlayersContenders

IDC MarketScape: Enterprise WLAN Market

CORPORATE OVERVIEW9

Control and

Management

Access

Services

ScalableHigh-performanceCarrier-class Flexible Lower TCO

Ruckus

Support &

Services

ZoneFlex

Indoor APs

Brocade Campus

SwitchingZoneFlex

Outdoor APs

10

SmartZone Software

SZ

100, SCG200vSZ RuckusCloud

FlexMaster

ZD

1200/3000/5000

On-premise Private cloud Public cloud

SmartFlex Analytics & Location

(SCI & SPoT)

Ecosystem

Partner Apps

CORPORATE OVERVIEW

Ruckus Platform

CORPORATE OVERVIEW11

Wi-Fi Innovations Delivering Business Performance

Students

Teachers

Administrators

Guests

K-12 Network

On-Board

BYOD

Guest Access

HotSpot 2.0

Perform

BeamFlex+

SmartCast

AirTime Fairness

Roam

SmartRoam

Radio Resource

Management

Always-On

ChannelFly

Band-Balancing

Client Load

Balancing

11 years of investment – 100+ patents

12

AP Performance via Stress Testing

o 19 Access Points from the top 8 Manufactures

o Industry standard test tools

o Ruckus Smart Wi-Fi APs consistently

outperformed all devices under test (DUTs) in

almost every test scenario

Who is CARNet? A public institution that facilitates the

progress of individuals and society through the use of new

information technologies. Primary and secondary institutions

are able to take advantage of CARNet services, which include

information and communication technologies and their

application in education and infrastructure.

CORPORATE OVERVIEW

The Latest Performance Bakeoff Win

13 CORPORATE OVERVIEW

60-Clients,

802.11n/802.11ac Testing

Overall Vendor Performance

14

Aerohive

330

Aruba

135Cisco

3602i Meraki

24

Ruckus

7982

130

7756

39

0

CORPORATE OVERVIEW

This Isn’t the First Time We’ve Won…

Ruckus 7363

Aruba AP125

HP E-MSM460

Cisco 3502i

Ruckus Kicks Tech Butt

16

Modern Hierarchy of Basic Human Needs

2010 2016

694M

2.8B

874M1.1B

Ethernet devices

Wi-Fi devices

Source: iSuppli 2012

A WORLD GOING WI-FIAnnual Unit Shipments

Wi-Fi Powers the Post-PC Era

Tablets

UltrabooksLightingEnvironmental

Systems

o Mobile data plans drive user demand for Wi-Fi

o No spectrum fees for Wi-Fi service providers

o Low cost/bit in wireless data capacity

WHY WI-FI?

Projectors

17

Lots of Choices: Everyone has a Thing

Big and Cloudy Roaming for Voice Access / Security

Warehousing Cisco Look-a-Like“Controller-Less”

High Density

18

ReliabilitySuper Low Cost

TechnologyWhat we have

The Key to Better Wi-Fi: SINR

o When faced with interference, it’s SINR that matters

o Higher SINR = Higher data rates and capacity

o So how do you get a high SINR?

• You can either increase signal or decrease interference

• Adaptive (smart) antenna systems do both!

SNRSINR

ReceiveSignalLevel

NoiseFloorT I M E

20

How to address the IT challenge

here not here

RF Interference: Yesterday

Before

• Main source of interference was non-Wi-Fi

devices

• Wireless phones, microwaves, etc.

Connection Dropped!

Not my actual Mom

Neighbor A(Channel 1)

My Network(Channel 1)

RF Interference: Now

o Other Wi-Fi networks and all clients now main

source of interference – increasing year over year

and it won’t get better

Connection

OK

Connection

OK

Connection

OK

Connection

OK

Connection

OK

Connection

OK

Connection

OK

Connection

OK

Connection

dropped!

Connection

dropped!

Connection

dropped!

Connection

dropped!

Connection

dropped!

Connection

Dropped!

Connection

dropped!

Connection

dropped!

What matters to you?

oGet on

oStay on

oGO FAST!!

Ruckus built a better mousetrap

o Be a great

SPEAKER

o Be a better

LISTENER

Industry leading communications

Just two easy steps

o 19 Antenna elements

o Thousands of coverage patterns

o Smart switching, packet by packet

o Standard 802.11a/b/g/n/ac

o Additive to on-chip algorithms

o Patented

Ruckus Redefines Wi-Fi

BeamFlex™with BeamFlex

with Reference Design

More coverage

Higher capacity

Active interference rejection

Less self-interference

Dramatically higher reliability

Customer Test

Unrivaled Performance

TECHNOLOGY

o Radio Frequency energy similar

characteristics to light energy

• Unfocused light spreads energy all

directions this quickly diminishes over

distance

- Coverage in all directions, limits range

- Omni-directional antenna since 1926

• Ruckus Focus energy in one

direction = Longer Range Higher

Speeds

BeamFlex Real time Dynamic Antenna

Omni-directional Antenna

Unfocused energy does not

travel very far

Directional Antenna

Focused energy is more direct

and travels farther

BeamFlex in the real world

5-10 Mbps10-15 Mbps15-20 Mbps20-22 Mbps AP on upper floor

Source: Ruckus Customer

Test Location: Commercial high rise

building in Canada

Ruckus BeamFlex 802.11n

Array

Upper

Floor

Lower

Floor12

5 ft

12

5 ft

200 ft

200 ft

Omni /Patch Based AP = Low Performance

12

5 ft

AP

12

5 ft

200 ft

200 ft

More Consistent Performance, Better Range, Higher Density

o Beamforming has no mechanism to reject interference

o Beamforming works only while transmitting (downlink)

o BeamFlex improves receive (uplink) by focusing antenna gain

o BeamFlex mitigates interference by positioning antenna nulls in specific directions

Interference Rejection is Essential

29

Omni Directional Antennas Can’t Ignore Interference (It is the Interference )

Biggest source of Interference Your WiFi Network AP’s

Standard Omni 802.11g Enterprise APRuckus 802.11 AP

Automatic Interference Mitigation

Microwave Microwave

Real World Experience

Adaptive Polarization Diversity

Device orientation

accounts for up to 5x

performance differential

among products

VERTICAL

POLARIZATION

HORIZONTAL

POLARIZATION

o Better reception (PD-MRC) for

weak and hard to “hear”

devices

o Better transmission to devices

constantly changing their

orientation

Polarization Diversity in action

0

5

10

15

20

25

30

35

Lying DownUpright

1923

33 33

SN

R

SNR for Different Handheld Orientations (SNR)

No PD-MRC

With PD-MRC

Samsung Galaxy III-S approximately 1m from AP

o Testing used a 7363 (no PD-MRC) against a 7372 (with PD-MRC)

R

Dynamic PSK™

Benefit PSK 802.1X Dynamic PSK

Easy to setup, easy to use

Credential method that everyone understands

Easy to configure end-user devices

Supported by all client device types

Does not require RADIUS server or certificate authority

Unique credential for each user

Strong authentication and encryption

Easy to add, delete, and re-provision individual credentials

Ties an individual user or device to a credential

Valid users cannot decrypt data from other valid users

TRADITIONAL PSKshared PSK for all devices

unique PSK for each device (Ruckus)

*Per-User PSK “authentication” implicitly validates the credential – not quite as strong as

802.1X/EAP

33

Ruckus Dynamic PSK

Key = 1234567

This is “1234567”

Key = 1234567

This is “1234567”

Key = 1234567

This is “1234567”

Key = y4&KDV12

This is Bill

Key = v#T79!2j

This is Bob

Key = N8(%e2ja

This is Bruce

✔

✔

✔

✔

✔

✔

✔

✔

✔

✔

✔✔✔✔✔✔✔✔✔✔

RUCKUS WIRELESS PROPRIETARY AND

CONFIDENTIAL

What it Looks LikeWHAT HAPPENS WHEN?

Internet

Guest

New BYOD Devices Provisioned BYOD Guest

User

DatabaseTeacher

Resources

Student

Resources

Guest

Resources

Teacher SSID

Teacher

Student

SSID

Guest SSID

(hotspot)Onboarding

SSID

1. Users connect to a

provisioning SSID and are

re-directed to an

onboarding portal.

2. Users enter domain

credentials which are

verified against a user

database.

3. The user’s role

assignment and

permissions are

automatically determined

based on authentcaion.

4. Using Zero-IT, the device

is auto-provisioned with a

dynamic pre-shared key

and dynamically assigned

to the requisite WLAN.

5. Devices re-connect on a

secure WLAN, receiving

network permissions

according to their role. Student

o Visibility “Who’s device is this?”

o Self-registration

• Automatically registers and maintains client info on WLAN and Wired interfaces

- Operating System

- Operating System Hostname

o Control by device type

• Permit/allow

• Assign to VLAN

• Rate limit (Down/Up)

Client Fingerprinting Hostname: dstiff’s iPhone

MAC: 50:ea:d6:7c:30:e4

Dealing With Density

Dual-band802.11n

▪ Steers clients to 5GHz by

withholding probe and

authentication responses on

2.4GHz

▪ Doesn’t steer clients below RSSI

threshold set per WLAN

▪ Client table in each AP tracks:

▪ Client probe requests per band

▪ Avg. RSSI per band over last

minute

▪ Dual band support

▪ Table checked before responding

to client

Dynamic Band Steering for High

Capacity Before Band Steering

5GHz – 3 (18%)

2.4GHz – 14 (82%)

After Band Steering

5GHz – 14 (82%)

2.4GHz – 3 (18%)

5 GHz

2.4 GHz

o Leverages patented principles from BeamFlex™ to learn and select the best RF channel

o Uses live channel activity to learn what channels will yield the most throughput

o Assesses true channel capacity, not subjective noise and traffic measurements

o Evaluates all channels: 2.4 GHz access and 5 GHz backhaul

o Smooth client transitions using 802.11h

o System constantly determines proper channel; no configuration or monitoring

necessary

o Fast reaction (in seconds) to significant drop in throughput

o Significant capacity improvement observed in congested environments (25 -100%)

What is Channel Fly?

…And How Does It Work?

A predictive capacity management technique that uses statistical

modeling to pick the best RF operating channel

Channel 1 2 3 4 5

Observed

throughput80 24 160 30 12

It’s All About Real Channel Capacity2 . 4 G H z R F C H A N N E L

O B S E R V E D T H R O U G H P U T ( M b p s )

TI

ME

(mis

cro

seco

nd

s)

0

500Competing

approaches:

▪ Go off channel

to listen only

▪ Listen for

beacons, frame

errors, RF

interference

▪ Take a very small

snapshot in time

▪ Don’t provide a

complete view of

the entire

spectrum

oAutomatic provisioning• Auto-classification

• We Hear and understand the traffic Flow

• Priorities & per-user Data, Video, Voice

oPer-client, per-traffic-class queuing• Eliminates “slow” clients from slowing down others

• Fair airtime among clients of different speeds

• Smart Mesh-wide QoS policy enforcement

• Real Time Packet per Packet queuing

oPower-save optimizations for VoFI• WMM U-APSD

• Maximized data rates

• Minimized retransmissions

• Smart multicast-to-unicast conversion*

• Guarantees essential multicast delivery

• Per-packet transmit rate and signal path optimization

Smart Traffic Management (Air time fairness)

Flow Classifier

Client 1

Client 2

Client 3

Voice

Video

Best Effort

Background

Voice

Video

Best Effort

Background

Voice

Video

Best Effort

Background

Per Client Queues

Scheduler

•••

*Patent Awarded December 2009

Advanced Guest Access

o New Guest Access Templates

o Create multiple Guest Access WLANs

o Multiple devices with a single guest pass

o Easy/flexible guest pass creation

o Printout

o Send SMS with guest credentials

o Send email with guest credentials

o Visibility & management of the guest user

o Sponsor information

o Detail guest information

o Account management

41

BeamFlex vs. TxBF: How it works

RUCKUS PROPRIETARY AND CONFIDENTIAL

Omn

i

patte

rn

Tx1 – Data

Stream1

Ruckus

BeamFlex

Tx2 – Data

Stream1 TxBF

Signal

Strength

11ac Transmit

Beamforming

A

P

A

P

Not All Beams Are Created Equal

Client

Client

Client

Client

AP AP

AP AP

Antenna Pattern

Example: Chip-based

beamforming

Antenna Pattern

Example: Antenna-based

beamforming

Wasted

RF energy

Added

interferenc

e

Ruckus AP with internal Adaptive

Antenna

11ac Transmit Beamforming

43

BeamFlex vs. 11ac TxBF

RUCKUS PROPRIETARY AND CONFIDENTIAL

• Only supported by some 11ac

clients

• Not supported by 11a/b/g/n clients

• Minimal benefit to 1-stream clients

• No measured benefit to 2-, 3-, or 4-

stream clients

• Cannot simultaneously perform

spatial multiplexing with same radio

chains

• Poor directional signal control still

creates interference with neighbors

• Lacks polarization diversity for uplink

reliability

• Per-user, per-packet antenna

adaptation

• Improves signal quality and RF

reliability

• Works at the same time as TxBF or

spatial multiplexing on the same chain

• Works equally well for all clients:

11a/b/g/n/ac, 1-4 streams

• Directional power control reduces Wi-Fi

interference and overcomes RF noise

• MRC with polarization diversity (PD-

MRC) matches client antenna

orientation and improves uplink

Ruckus BeamFlex

Data Stream

(tx1)

TxBF

(tx2)

Platform Strategy – Product View

Ruckus

Platform

APs

Cloud

ServicesControllers

Ruckus Indoor AP Portfolio

R3002ss 11n

R6003ss 11ac

R7104ss 11ac3 MU streams

R7204ss 11ac4 MU streams, 160MHz

2.5GE

R3102ss 11ac

TODAY

Best

Better

Good

SpecialtyC5002ss 11ac3.0 DOCSIS &

EuroDOCSIS

R5102ss 11acMU-MIMO

2H 2016 2017

H5102ss 11acWall Plate

MU-MIMO

H3202ss/1ss

11acWall Plate

R6103ss 11acMU-MIMO,

160Mhz

C1102ss 11acWall plate

MU-MIMO

3.0 DOCSIS / EuroDOCSIS

Nov 2016

CY Q2 2017

Dec 2016

Mid-2017

Ruckus Outdoor AP Portfolio

P3002ss 11ac

T3002ss 11ac

Best

Good

7781-CM3ss 11nD3.0, 8x4

DOCSIS, EuroDOCSIS

Japan cert

Bridges

MSO-

specific

T7104ss 11ac Wave 23 MU streams, RAPS,

PoE In+Out, SFP, GPS,

Vac power

Better

T3102ss 11acMU-MIMO

DC-In, USB for IoT,

-40-85C 2H 2017

T6104ss 11ac Wave 2

3 MU streams, PoE In

Dec 2016

T811-CM4ss 11ac Wave 2D3.1, 32x8

DOCSIS, EuroDOCSIS

2H 2017

T5042ss 11acD3.0, 8x4

TODAY 2H 2016 2017

Product Strategy

Ruckus

Platform

APs

Cloud

ServicesControllers

ZoneDirector 1200

o 5 to 75 APs, 2000 clients (for real!)

o 1 AP license granularity

o Simplified pricing

RuckOS 3.0 brings these to the Enterprise

Virtual Smart Zone

Target Applications:

• Medium to large scale deployments

• Centralized management for distributed offices

• Partner-hosted managed services (vSCG)

4 GE ports

4 GE + 2 10GE ports

SmartZone 100

Pricing / Licensing Simplification

SmartZone 100

vSCG

SCG-200

• Simple pricing

• Pooled licenses

• Transferable licenses between RuckOS-based platforms

• Granular AP licenses

• Add 2nd appliance to get active:active redundancy

• 90 day grace period before licenses are enforced

Product Strategy

Ruckus

Platform

APs

Cloud

ServicesControllers

SmartAnalyticsConvergence of SPoT and SCI

SPoT

Location

Analytics

Dashboard

Location

Engine

SCI

WiFi

Reporting

Custom

Reports

Now

• V1.0 released

• Two distinct products

• Two sets of user logins

• Two diff look & feel

Smart Analytics

One Dashboard with

Data Derivation

Location Engine

End of 2016

• SCI2.0 and SPoT merge

• One product & price

• One dashboard, one engine

• VM and cloud options

Reports on

Infrastructure, Clients,

Location, Applications

API API

A

P

I

Product Strategy

Ruckus

Platform

APs

Cloud

ServicesControllers

Introducing Ruckus Cloud Manager

Free 60 day Cloud trial!

Best in Class AP

RF/Beamflex

High Density

Indoor & Outdoor

Not bricked upon

service expiration…

meets

Ruckus Cloud Manager

Easy-to-Use, Modern UI

Self-Service Onboarding

Location/Analytics

Dedicated VAR Portal

Competitive Pricing

RuckOS

o Ruckus Proprietary and Confidential

Note: Future Support for Brocade/Ruckus

switching

Ruckus Cloud UI

Introducing simple yet sophisticated wi-fi management

Venues – the physical as

well as logical entity for a

campus, or a HQ or a

branch office

- Monitor traffic

- Set configurations

Single sorted list of all notifications

Popular actions are shown here

At a glance AP status

Ruckus Unleashed“Controller-less”

AP1

AP2

AP3

AP4

• ZD controller functionality integrated into the AP code

• Supported APs – R310, R500, R600, T300 and T301

• Solution max is 25 APs, 512 concurrent clients• Streamlined GUI• Migration options to a standalone controller and

Ruckus Cloud• Available now!

Primary

Standby

StandbyStandby

Br o c a d e Ca m p u s Po r t f o l i o Op t i o n s

57

• 48×1 GbE + 4×10 GbE SFP+

• Basic Layer 3

• Stackable

Brocade ICX 6450

1 GbE + 10 GbE

• 48×1 GbE + 8×10 GbE SFP+

• Redundant power supplies

• Redundant fan units

• Reversible airflow

• Advanced Layer 3

• Stackable

Brocade ICX 6610

1 GbE + 10 GbE

• 2.6 Tbps switching capacity

• 48×10 GbE + 12×40 GbE SKUs

• 32×40 GbE SKU

• 4×10 GbE breakout support

• Redundant power supplies

• Redundant fan units

• Reversible airflow

• Advanced Layer 3

• Stackable

• MCT

Brocade ICX 7750High-density 10 GbE + 40 GbE

• 48×1 GbE + up to12×10 GbE or 3×40

GbE QSFP+

• Redundant power supplies

• Redundant fan units

• Reversible airflow

• Advanced Layer 3

• Stackable

Brocade ICX 7450

1 GbE + 10/40 GbE

• 48×1 GbE + 8×10 GbE SFP+

• Full Layer 3

• Stackable

Brocade ICX 7250

1 GbE + 10 GbE

Function and Scalability

Pri

ce/P

erf

orm

ance

ICX 7150 SwitchesCost-effective, Entry-level, Layer 2/3 Stackable Campus Switch

58

ICX 7150-24

ICX 7150-48

ICX 7150-24P

ICX 7150-C12

ICX 7150-48PF

ICX 7150-48P

– 24GE, 4x1/10GE SFP+, 2x1GE RJ45

– 12GE POE+, 124W, 2x1/10GE SFP+, 2x1GE RJ45

– 48GE POE+, 370W, 4x1/10GE SFP+, 2x1GE RJ45

– 48GE POE+, 740W, 4x1/10GE SFP+, 2x1GE RJ45

– 48GE, 4x1/10GE SFP+, 2x1GE RJ45

– 24GE POE+, 370W, 4x1/10GE SFP+, 2x1GE RJ45

For internal use only

Ruckus WirelessWiFi Perfected

Josh Click

Territory Account Manager

jclick@brocade.com

Mobile: 612-968-5795

More information:

http://www.ruckuswireless.com

http://partners.ruckuswireless.com/user?destination=node/254

http://www.theruckusroom.net/

http://www.youtube.com/ search “ ruckus wireless”

Thank you !

Jiten Gori

Partner Account Manager

Jiten.gori@ruckuswireless.com

Mobile: 612-804-4197