Jitinder SethiOracle Corporation

Dave BottomsYahoo! Enterprise Solutions

Yahoo! - Delivering Essential Portal Content for Your OracleAS Portal

Agenda

Introduction Overview of Yahoo! Enterprise Content

Solutions My Oracle – Case Study

– Saving over $1m with Yahoo!

Summary & Next Steps Q & A — Oracle and Yahoo!

MYEE portlets Enterprise ApplicationYahoo! Premium Content

Clustering &Caching

Web Services

B2B Integration

Any Data SourceWireless & Mobile

Portal

Unified Messaging

J2EE

Management &Security

Overview of My Yahoo!® Enterprise Edition

Delivering Essential Portal Content For Your OracleAS Portal

Business Users Need Answers

Timely, relevant information = smarter decisions

– Is the market up or down?– What trends are driving my industry?– What news is impacting my company today?– What are my customers & partners doing?– Where is my competition going?

Business Users Need Answers R&D, Marketing, Finance, Sales, & HR

typically start with either:

Most Turn to the Web First

Fre

e W

eb

Exp

erts

/C

olle

gu

es

Intr

anet

Pri

vate

Co

llect

ion

Co

mp

any

Lib

rary

79%

46%

31% 30%25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

• Outsell Super I-AIM Survey of 6300 Knowledge Workers

Key Advantages of the WebKey Advantages of the Web

Abundance of free Information– No cost Barrier

Self-service, on demand– Saves time

Publishing and delivery is immediate– Freshness

Access to the Web Alone is Not EnoughAccess to the Web Alone is Not Enough

Unique Challenges to Finding the “Right” Info:– Quantity: Breadth often becomes a barrier– Quality: Editorial integrity can be suspect– Usability: Navigation across different sites is

inconsistent– Depth: Searches for precise answers increase

time spent

The Result: Companies purchase external premium content to supplement the free Web

$$ Spent on External Content

Industry Central Buyers

Departments/ Individuals

Total

Finance $1M $5.5M $6.5M

Manufacturing N/A $5.4M $5.4M

Technology $1.1M $2.8M $3.9M

Pharma & Biotech $1.6M $1.5M $3.1M

Chemicals $1.6M $925K $2.5M

Energy N/A $1.4M $1.4M

Govt & Education $1.4M N/A $1.4M

* Chart: Outsell Market Sizing Study 2002

“Best of Web” Meets Premium

Adds 100s of premium News & Trade sources from select industries

Seamlessly blended into portlets, such as News Tracker, Company News & Industry News

SOAP-based services allow developers to embed portlets into apps or web pages

MYEE: Build Your OwnMYEE: Build Your OwnFresh headlines from 4000+ specialty,

regional & local web sources beyond the Yahoo! Network

Set of portlets, tools and web content pre-integrated with OracleAS Portal

Extended News PackExtended News Pack

Technology PackTechnology Pack

Manufacturing PackManufacturing Pack

Health/Pharma PackHealth/Pharma Pack

Govt/Edu PackGovt/Edu Pack

Finance PackFinance Pack

Ad ControlAd Control

Complexity Made Simple

Example: Industry Premium Content

Choose by Source Title or Headline

Choose by Source Title or Headline

Blend Into Company or

Industry News

Blend Into Company or

Industry News

Choose from hundreds of premium trade magazines & journalsChoose from hundreds of premium trade magazines & journals

Yahoo! Completes Your Oracle Portal

Admins (IT) Users Buyers (IC)

Productivity gains & cost savings drive real ROIProductivity gains & cost savings drive real ROI

Reduce support for multiple intranet sitesIntegrate content into business process Leverage previous IT investments

Find info faster, manage it better Better tools enable self-service Reduce ad-hoc content buying

Reduce existing content expendituresServe broad yet diverse user base Ensure business info is found & used

Little to administer

For Admins: Control “who gets what”

Pre-built portlets are instantly on & updated

Leverage scalability & reliability of the Yahoo! Network

Portal Productivity Suite In Action

Link to Yahoo! ID to share settings

Search the Web

Access to 1000s of Yahoo!, Web, & premium sources

Set up trackers for News, Stocks & more

Personalize dozens of pre-built Portlets

For Users:

Requirements:–OracleAS Portal –Yahoo! Deployment Number & Key

My Oracle - Case Study

External Content at Oracle

Expensive to maintain– $2.6 million dollars spent on Administration overhead!

Beginning of 2003: – 106 external providers of news and resource content– Many sources covered areas, e.g. news – Content outdated or not personalizable– Low usage rate or not being used at all– Different Implementations required different configurations – Required different user behaviors – Support no longer existed for some content providers

$1.5 million Administration Overhead– Doesn’t include cost of licensing feeds

$450,000 Administration Overhead– Doesn’t include cost of licensing feeds

My Oracle - Benefits of Yahoo! Estimated saving of $1.2m over three years Increased My Oracle portal usage

– Yahoo! content brings users to portal– Spend more time on portal– Spend more time on internal news & resources– Less time spent looking for content on the web

My Oracle user benefits– Yahoo! delivers higher quality, personalizable content

kept continually up-to-date– Consistent user experience – little or no training required– Content delivered faster

Portal administrators ’s and DBAs benefits– Low administration

Summary & Next Steps

Summary

Facilitate portal adoption by adding Yahoo! Blend business & Internet content within your Portal

– Yahoo! cheaper than doing it yourself with multiple feeds– Yahoo! gets users information they need

Find it faster, manage it better Yahoo! Empowers your users

– Manage information that matters to them– Personalize information to meet their specific role

Self-service tools for on-demand access– Yahoo! delivers a familiar user interface – Little/No associated training costs

The Right Company with the Right Approach The Internet is part of Yahoo!’s DNA Our award-winning product design ensures maximum end user

adoption Our economies of scale offer low TCO Our products will enhance your portal investments – increasing

employee productivity with very low incremental costs.

Proven Results Reliability, availability, scalability proven daily with our global

platform Millions of employees already use and love Yahoo! products Many of the world’s leading companies are our customers and

partners

Yahoo! – Uniquely Qualified

Next Steps….

Recommended demos and/or hands-on labs– Visit the Yahoo! partner booth in the DEMOgrounds

Get a personalized proposal– Visit the Oracle Application Server Portal booth for a demo

Relevant web sites to visit for more information– Oracle Portal Center on the Oracle Technology Network– Register & download www.oracle.com/start, kwd: yahoo)– My Yahoo! Enterprise Edition site

Sessions - ENTERPRISE PORTALS

Session & Activity Guide

• Design an Attractive and Compelling Portal InterfaceMonday, 4:00 PM Moscone 133

• An Overview of Enterprise Portals: Today and TomorrowTuesday, 11:00 AM Moscone 134

• Manage, Integrate, and Publish Enterprise Content into Your PortalTuesday, 8:30 AM Moscone 133

• Develop Java Portlets for Your PortalTuesday, 5:00 PM Moscone 252

•Get Your Community to Collaborate on the Same Portal PageWednesday, 8:30 AM Moscone 252

•Integrate your Enterprise Business Applications Into Your PortalWednesday, 11:00 AM Moscone 252

•Tips and Techniques for Deploying a Scalable PortalWednesday, 1:00 PM Moscone 302

•Administer and Monitor Your Portal with Oracle Enterprise ManagerWednesday, 4:30 PM Moscone 302

Session & Activity GuideActivities - ENTERPRISE PORTALS

Hands On Labs Monday, 10:30 AM – 5:00 PMTuesday, 8:30 AM – 12:30 PMTuesday, 3:00 PM – 5:00 PMTuesday, 6:30 PM – 10:00 PMWednesday, 8:30 AM – 4:30 PMThursday, 8:30 AM – 2:30 PMMarriott Hotel - Golden Gate B2

Oracle DEMOgroundsMonday, 5:00 PM – 8:00 PMTuesday, 10:30 AM – 1:00 PMTuesday, 3:00 PM – 6:00 PMWednesday, 11:00 AM – 4:30 PMThursday, 10:30 AM – 2:00 PMShow floor: Booth 1326 Oracle AS

Meet the Portal Guru – Marco TilliTuesday, 3:30 PM Guru Lounge

Portal PartnersOracle Application Server Partner Pavilion

Booth 710

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