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The Joint Information Virtual ExerciseEmergency response agencies have written Public Informationand Warning Plans that outline how the agency will communicate

with the public during an emergency. However, many agencies donot use these plans during non-emergency situations so it isdifficult to know if they would be effective during an emergency.

To overcome this barrier, 12 NH organizations held amonth-long exercise throughout National Preparedness Month.During September 2011, the 12 organizations tested variousmethods of communicating emergency preparednessinformation to the public, including social media tools. Use of these tools was monitored and evaluated by JSI Research &

Training Institute, Inc. in order to assess the effectiveness of organizations’ plans for disseminating preparedness informationto the public via social media.

Rationale for JIVEo 41% of Americans over the age of 18 say the Internet is their

main source of news.1

o 52% of Americans over the age of 12 use at least 1 socialnetworking site, including 43% of internet users over 50.2

o 80% of Americans over the age of 18 said response agenciesshould regularly monitor and respond to postings on their

websites and social media sites.3

o Many NH emergency response agencies are resistant to using social media to communicate with the public.

Objectives Allow emergency response agencies to practice their PublicInformation and Warning Plans.Empower public health and safety organizations to use socialmedia as a communication channel.Demonstrate the power of online collaboration.Refer NH residents to emergency preparedness resources.

ImplementationMessage DevelopmentMessages around personal preparedness, as well as instructionsfor using Facebook and Twitter, were created and distributed toparticipating organizations prior to National PreparednessMonth. All messages directed the public to NH’s preparedness

website for more information. Each organization was asked topost at least once per week using Facebook and/or Twitter..

Evaluation Measures# Likes/Followers# Facebook posts and tweets, as well as resulting interactions# Tweets that included #ReadyNH# Click-throughs to ReadyNH from tweets and Facebook posts

Participants

R ESOURCES : A UTHORS : F UNDED B Y :

1- Internet Gains on Television as Public’s Main News Source , Pew Research Center, January 2011.

2- The Social Habit II, Edison Research, May 2011.3- Social Media in Disasters and Emergencies, American Red Cross, Summer 2011.

This project was financed under an Agreement with the State of New Hampshire, Departmentof Health and Human Services, Division of Public Health Services with funds provided by the

Centers for Disease Control and Prevention. Its contents are solely the respons ibility of theauthors and do not necessarily represent the official views of the Division of Public HealthServices or the Centers for Disease Control and Prevention.

JSI Research & Training Institute, Inc. Alyson Cobb Arielle Slam Amy Cullum

Health & Safety Council of Strafford County Katie Kemen

ResultsPosts

99 posts by 12 organizations during National Preparedness Montho 59 Facebook postso 40 Tweets30 interactions betweenorganizations & the public

ImpactPartnering with like-minded organizations increased the reachof any 1 organization on its own

The public took action towards preparing for an emergency by visiting ReadyNH, NH’s preparedness website.

o 92 clickthroughs to ReadyNHo Twitter more effective at referring the public to ReadyNH

Next Steps: National Preparedness Month 2012 All NH organizations with a mission to increase personalpreparedness are invited to participate in JIVE 2012.Enhance evaluation measures.Provide additional training to organizations.

Average number of people 1organization can reach

Strafford CountyPublic Health Region-10 organizations

- 9 Facebook accounts

- 3 Twitter accounts

Statewide-1 organization

- 1 Facebook account- 1 Twitter account

*Also includes directly typing the link and instant messaging.

Air App refers to an app builton the Adobe Air platform.

Handout available online at: http://scr.bi/JIVE2012

Total number of people the 12organizations could reach throughcollaboration

EmailClients/Air

App*44%

Web Mail3%

Facebook20%

FacebookMobile

2%

Twitter26%

Website5%

Sources of Clickthroughs to ReadyNH

358 4,635

Greater SullivanCounty PublicHealth Region-1 organization

- 1 Twitteraccount

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A Comprehensive Approach to Social Media Training for Emergency Response AgenciesThe Joint Information Virtual Exercise is just one aspect of JSI’s comprehensive social media training and exercise series aimed atemergency responders. Each training builds on lessons from the step prior in order to guide the participants towards effective and

appropriate use of social media to communicate with the public in preparation for, during, and after an emergency or disaster.

Crisis Communica ons 2.0: Social Media in Emergency Preparedness & Response Learn about social media and current trends.

Learn about prominent tools through case studies of social media being used to engage the publicduring a disaster. Understand the bene ts and barriers of social media.

Disaster Strikes. Social Media Responds. Iden fy e ec ve applica ons of social media in emergency preparedness and response. Explain characteris cs of social media that make it useful for emergency preparedness and response. Have the opportunity to build technical skills in Facebook and Twi er through hands -on prac ce,including pos ng informa on and mul -media, interac ng with target audiences and key partners,and collec ng and organizing informa on.

Social Media Planning Discuss popular social media tools and their poten al applica ons.

Learn the process for crea ng a social media plan, including developing goals, priori zing channels,content mapping, implementa on, and measurement.

Use the workbook provided to develop a social media plan for your organiza on.

Joint Informa on Virtual Exercise (JIVE) Allow emergency response agencies to prac ce their Public Informa on and Warning Plansthroughout a month -long personal preparedness campaign. Empower public health and safety organiza ons to use social media as a communica on channel. Demonstrate the power of online collabora on.

For more informa on, please contact JSI Research & Training Ins tute, Inc.:

Arielle Slam 603 -573 -3341 aslam@jsi.com Alyson Cobb 603 -573 -3319 acobb@jsi.com

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